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图表:智能手机发货量首次超越功能手机

图表:智能手机发货量首次超越功能手机

 Philip Elmer-DeWitt 2013-04-28
市场调研机构IDC称,今年一季度,全球智能手机发货量首次超过了功能手机。其中,三星市场份额继续排在首位,苹果市场份额增速首次下滑到个位数,诺基亚的份额继续大幅下跌,黑莓已经跌出前五,中兴市场份额也在萎缩。

    IDC于本周五发布了关于全球手机市场现状的季度报告,其中的头条新闻是:凭借年同比增长41.6%,智能手机出货量首度超过功能手机。相比之下,整体手机市场只增长了区区4%。

    IDC分析师凯文•雷斯蒂沃称:“手机用户们都希望自己口袋里揣着的手机可以媲美电脑。”

    我们以两张对应的饼图,分别呈现IDC估计的智能手机与非智能手机的市场份额数据。依照惯例,我们要提醒大家:销量前三名的厂商中,苹果(Apple)和诺基亚(Nokia)公布了发货量,但三星(Samsung)没有。

    请注意以下几点:

    • LG和中兴(ZTE)交换了位次

    • 诺基亚的市场份额继续大幅缩水(同比下降25%)

    • Research in Motion的黑莓(Blackberry)去年在所有手机厂商中排名第4,而如今已跌出前五名

    • 苹果增速下降到个位数(2012年第一季度,苹果公司同比增长88.7%,而今年一季度,这个数值仅为6.6%)

    • IDC估计,尽管三星年同比增长近29%,但它的出货量仍然少于前五名之外其它所有厂商的总发货量(财富中文网)

    译者:项航

    The headline of IDC's quarterly report on the state of the global mobile phone market Friday was that smartphone shipments, on the strength of their 41.6% year over year growth, overtook feature phones for the first time. The overall cellphone market, by contrast, grew an anemic 4%.

    "Phone users want computers in their pockets," says IDC's Kevin Restivo.

    With the usual caveat that of the top three vendors, Apple (AAPL) and Nokia (NOK) publish shipment figures and Samsung doesn't, we offer IDC's estimated market share data for all mobile phones -- smart and otherwise -- as a pair of matched pie charts.

    A few things to note:

    • LG and ZTE have switched places

    • Nokia continues to hemorrhage market share (down 25% year over year)

    • Research in Motion's (BBRY) Blackberry, No. 4 last year, has fallen off the top 5 vendor list

    • Apple's growth is down to single digits (from 88.7% year over year in Q1 2012 to 6.6% in Q1 2013)

    • Despite nearly 29% growth year over year, as IDC estimates it, Samsung is still dwarfed by Others

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