但很显然，这种情况并没有阻止苹果在手机市场的最大对手——三星开发自己的智能手表，以对抗传说中的苹果产品。三星移动业务执行副总裁李永熙最近接受《彭博新闻》（ Bloomberg News）采访时表示，三星已经“在智能手表开发准备了很长时间，”并“正全力以赴地为它做好各项准备。”
微软的个人用品集团（Personal Objects Group）总经理比尔•米切尔2002年曾这么吹嘘了SPOT一番：“想想看，有这么一款旅行闹表该有多方便。它除了能准确显示时间和自动适应不同时区外，还能用你最喜欢的WMA编码音乐叫醒你，能显示你想走的旅行路线上的道路封闭信息，还能发出紧急信息。”
Apple and Samsung's purported desire to create a "smart" watch to pair with their smartphones seems to be an incredibly dumb idea. The two, usually wise, companies would be making a grave mistake entering the low-margin cellular accessory market, where the competition is fierce and the barriers to entry are incredibly low. Furthermore, the utility of such a device seems questionable, likely appealing to a limited subset of consumers of unfashionable geeks and pudgy weekend warriors.
Rumors that Apple (AAPL) is developing a watch to pair with its iPhone have been swirling around for a while now. The word on the street in Silicon Valley is that the company has about 100 designers working on the product. Nevertheless, there has been little in the way of substantive proof to back up the assertions—no leaked photos, just questionable Photoshop mockups.
But that apparently isn't stopping Samsung, Apple's biggest rival in the handset market, from developing a smartwatch of its own to counter the phantom Apple product. Lee Young Hee, Samsung's chief executive, told Bloomberg News in an interview that his company has been, "preparing the watch product for so long," and that Samsung was, "working very hard to get ready for it."
It is unclear what a "smartwatch" by either Apple or Samsung will actually do, but it doesn't take the brainpower of 100 gifted Apple product engineers to figure it out. That's because there are already a bevy of "smartwatches" on the market and they pretty much all do the same thing.
The watch, usually inlaid in a tacky plastic band, connects to a smartphone via Bluetooth to deliver notifications from your phone to its tiny screen. The watch will alert you if you have an incoming call, by displaying the name and number of the contact, and some even display text messages. The watch can also control some apps and the phone's music player, as well. Oh, and they all can tell you the time, too.
The idea of a smartwatch isn't new. Microsoft (MSFT), the king of failed digital products, rolled out its "SPOT" smartwatch to much fanfare in 2002 only to see it crater a few years later. The SPOT used FM radio signals to deliver real-time information to the watch, such as weather, traffic and sports scores. It didn't link up with your phone. (Back then, phones were still dummies.)
"Imagine how handy it would be to have a travel alarm clock that, in addition to telling time very accurately and auto-adjusting to time-zones, could also wake you to your favorite WMA-encoded music, display information about road closures along your expected travel route, and deliver urgent messages," Bill Mitchell, general manager of the Microsoft Personal Objects Group, said about the SPOT watch in 2002.
Its hard not to laugh now. But having access to that information from your watch in 2002 would have been pretty cool. Today, though, you can get that info and much more via your smartphone. The SPOT service ran users $60 a month and required wearing a clunky watch–both negatives in the eyes of consumers. When wireless providers began offering cheap data plans wrapped with their phone, the SPOT watch was basically doomed.