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商业 - 科技

全面解密黑莓“iPhone杀手”

JP Mangalindan 2013年01月22日

黑莓手机一度风光无限,然而,错失智能手机的发展良机之后,如今它已经落到要跟微软正是长第三把交椅的田地。现在,黑莓孤注一掷,积极密谋推出新的产品,希望能够借此翻身。今天,我们不妨就来提前看看黑莓即将在月底发布的新设备和新操作系统。

    黑莓手机生产商RIM如今的股价已经跌到了五年前的零头,它在智能手机市场的占有率也日益萎缩。1月30日,最新的黑莓10手机即将上市,RIM急需这款手机获得成功。当年的RIM一度是智能手机行业的领军者,被《财富》杂志(Fortune)评为增长最快的公司之一,年增长率达到惊人的84%。但由于骄傲自大和缺乏创新,RIM如今已经沦落到和微软(Microsoft)争老三的地步。

    为了重振雄风,RIM正在为即将推出的新操作系统和至少两款新设备背水一战。这样就够了吗?归功于很多“泄密”,我们已经了解到了以下消息。

    推广活动重拳出击(这当然是废话)

    这可能是RIM最后的机会了,RIM自己也深知这一点。预计该公司会全力以赴地在纽约、多伦多、伦敦、巴黎、约翰内斯堡和迪拜等地召开新闻发布会。根据《纪录报》(The Record)的报道,RIM计划在本月末为黑莓10的发布举办大量的推广活动,包括在基琴娜、沃特卢和安大略举办滑冰晚会(RIM的总部就在沃特卢)。基琴娜的市政大厅也为RIM亮了绿灯。通常来说,私人公司是不允许使用公共财产做广告的,但这次基琴娜市却允许RIM公司在市政大厅周围的灯柱上悬挂广告标语,而且还允许RIM在宣传活动结束后继续悬挂三个星期。

    With its shares trading at a fraction of what they were five years ago and dwindling ownership of the smartphone market, Research in Motion desperately needs a hit with BlackBerry 10, which rolls out on January 30. At this point, RIM's historic decline is well-documented. Through a combination of hubris and lack of innovation, the smartphone leader went from one being one of Fortune's Fastest Growing Companies, with a stunning annual expansion rate of 84%, to fighting for third place with Microsoft, which is also struggling in phones.

    Now RIM's (RIMM) struggle for relevance hinges on a new, unproven operating system and at least two new devices. Will they be enough? Thanks to many "leaks," here's what we know so far.

    There will be major promotion (Duh)

    This may be RIM's last chance, and the company knows it. Expect the company to pull out all the stops with press events in New York, Toronto, London, Paris, Johannesburg, and Dubai. According The Record, RIM plans to mark the launch of BlackBerry 10 later this month with a slew of promotion, including ice skating parties in Kitchener and Waterloo, Ontario. (RIM is headquartered in Waterloo.) Kitchener's city council is relaxing the rules. Normally, private companies can't use public property to advertise. But the city is allowing RIM to hang banners on lamp poles around city hall and keep them up for three weeks after the event.

    黑莓 Z10

    黑莓Z10

    RIM尝试追赶苹果iPhone的第一款作品是2008年发布的黑莓“风暴”触屏手机。不过很多人认为这款手机经常出现故障,而且总体上不太好用。黑莓Z10可以说是RIM公司对“风暴”手机失败的救赎之作。据说它搭载了一块4.2英寸的全触屏、高分辨率显示屏,相素达到1280*768;安装了一颗1.5GHz双核ARM Cortex A9处理器,2GM的RAM,16GB储存空间。光从硬件上看,它无疑可以和今天的许多主流智能手机相媲美。它还搭载了一枚200万相素、2倍数码变焦的前置摄相头,具有拍摄720p视频的能力;以及一颗800万相素的背照式摄相头,具有闪光灯功能,可自动对焦,具有5倍数码变焦功能,可以拍摄1080p高清视频。WiFi、蓝牙、GPS、4G网速、近场通讯等热门技术也是应有尽有。

    The BlackBerry Z10

    One of RIM's first attempts to play catch-up with the iPhone was the BlackBerry Storm, a touchscreen phone released in 2008 that critics found all-around glitchy and hard to use. The BlackBerry Z10 could well be the company's unofficial apology for the Storm fiasco. Rumored to pack a 4.2-inch full-touch, high-definition display with 1,280-by-768-resolution, a 1.5GHz dual-core ARM Cortex A9 processor, 2 gigabytes of RAM, and 16 gigabytes of storage, the device is no slouch is certainly comparable to many of today's smartphones. There's also a front-facing, 2-megapixel camera with 2x digital zoom and 720p resolution video recording capability. An 8-megapixel camera with flash, auto-focus, 5x digital zoom, and 1080p video recording is on the back. WiFi, Bluetooth, GPS, 4G mobile speeds, and Near Field Communications (NFC) technology are also included.

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