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政府应该向商界学习的5个地方

政府应该向商界学习的5个地方

Patricia Sellers 2012-10-10
上周的《财富》(Fortune)杂志“最具影响力女性峰会”(Most Powerful Women Summit)上,我与凯伦•休斯站在一起。她曾是小布什总统的高级顾问,如今是公关业巨头博雅(Burson-Marsteller)的副董事长。“商界领袖在这里探讨的很多经验也适合华盛顿,”休斯告诉我,而且还拿IBM的罗睿兰和施乐(Xerox)的乌尔苏拉•伯恩斯等CEO在台上接受采访时说的话举例子。我禁不住邀请她为我们写篇文章。她在乘飞机从加州返回得克萨斯的途中写了这篇文章。看起来这些睿智的建议对商界和政界领导人都适用。

    3.团队协作。体育运动可以从很多方面帮助培养领导人,杜邦(DuPont)董事长兼CEO柯爱伦在讨论这个问题时一语中的。她说:“在体育运动中,不管你喜欢与否,都必须与团队中的其他人一起玩。得学会合作……完成任务。”

    假若有一条经验,是华盛顿宾夕法尼亚大道两边和两端的人们需要真心牢记的话,那就是这条。在我的公司里和美国整个企业界,共和党人和民主党人都在携手合作完成工作。事实上,多样化的意见和方法在形成解决方案的过程中非常宝贵。华盛顿是时候该采取这样的姿态和方式了。

    4.面对现实。社交媒体和其他传播渠道的爆炸效应要求当今的企业必须“真实、透明和人性化,”可口可乐公司(Coca-Cola)高级副总裁温迪•克拉克说。要获得成功,企业不能再仅仅提供三言两语的企业通稿。它们必须回应投诉,讲好故事,激励社区,并将客户和粉丝放在首位。

    华盛顿需要这样面对现实的态度。美国人厌倦了朗朗上口的口号和简单的解决方案。选民是聪明的,他们知道要解决这些问题很难。他们希望领导人更加透明、更切实际,承认自己的错误,将民众利益放在高于他们狭隘的政治利益之上的位置。

    5.最后,华盛顿需要听取这样一条经验,罗睿兰称她是从妈妈那里学习到的。“没有过不去的坎。”

    商界和政界有很多地方都可以相互学习。我希望华盛顿有些人能听进去这些建议。

    译者:早稻米

    3. Play like a team. During a discussion of the many ways that playing sports can help prepare leaders, Ellen Kullman, Chair and CEO of DuPont (DD) made the point that "in sports, you have to play with other people on the team whether you like them or not. You learn to work together… to get the job done."

    If ever there were a lesson that both sides of the aisle and both ends of Pennsylvania Avenue need to take to heart, that is it. In my company and in businesses across America, Republicans and Democrats work together and get the job done. In fact, diversity of opinion and approach is viewed as valuable in helping shape solutions. It's time for Washington to adopt that attitude and approach.

    4. Get real. The explosion of social media and other communication channels requires today's companies to be "authentic, transparent and human," said Wendy Clark, Senior Vice President of The Coca-Cola Company (KO). To be successful, companies can no longer just provide a two-sentence corporate line. They have to answer complaints, tell good stories, celebrate the community and put their customers and fans first.

    Washington needs a dose of that reality. Americans are tired of sound bites and pat solutions. Voters are smart and know the problems are hard. They want leaders to be more transparent and real, to admit their mistakes and put the interests of the people ahead of their narrow political interests.

    5. Finally, Washington needs to hear a lesson that Ginni Rometty said she learned from her mom. "Nothing is insurmountable."

    The worlds of business and politics have much to learn from each other. I hope some in Washington are listening.

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