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福特转型之作出新意

福特转型之作出新意

Doron Levin 2012-09-24
它不是大家所想象的肌肉车或外形壮实的卡车,而是一款中型家用轿车,鲜明地体现了福特在艾伦•穆拉利治下焕然一新的气象。

    穆拉利在纽约时代广场举行的2013款Fusion发布会上着重介绍了油电混合版卓越的燃油经济性,它在市区路况、高速公路和综合路况下的燃油消耗水平高达每加仑47英里。由此,福特完全可以称自己这款混合动力版是同级车中最省油的车型,一举超过了凯美瑞混合动力版。

    Fusion这款车在很多方面正是过去六年来福特在穆拉利领导下所经历的改变的缩影。福特简化了管理结构,使其能将资源和精力全部聚焦于打造更出色的核心车型。用不了多久,这种努力对公司盈利的贡献就将变得十分明朗。

    译者:清远

    Mulally, who introduced 2013 Fusion in Times Square in New York City, emphasized the fuel efficiency of the gas-electric hybrid version, rated at 47 miles per gallon for city, highway and combined driving. Ford can boast that its hybrid is the most fuel-efficient in the segment, topping the Camry hybrid.

    The Fusion in many ways epitomizes the last six years of change at Ford under Mulally's direction. The automaker's simpler structure has allowed it to concentrate its resources and energy on making its core vehicles stronger. The extent to which that effort flows to the bottom line will be evident in short order.

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