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亚马逊加大筹码挑战苹果

亚马逊加大筹码挑战苹果

Adam Lashinsky 2012-09-11
亚马逊已经在很多方面证明,它最有能力在平板市场挑战苹果公司的霸主地位。日前,亚马逊推出了最新的Kindle,再次有力地证明了这一点。

    亚马逊的新产品令人满意,发布会也光彩夺目,但这些都无法掩盖一个事实,即在平板市场,亚马逊仍然远远落后于苹果。周四,虽然亚马逊展示了优秀的音乐与图片整合特色,但大部分数字音乐和许多图片集都在苹果平台上。【《华尔街日报》(The Wall Street Journal )周四报道,苹果计划推出一项与流媒体音乐服务Pandora类似的网络音乐广播服务,此举将扩大其在音乐领域的主导地位。】虽然亚马逊也拥有一个强大的内容生态系统,但在某些关键领域,苹果更加强势。与一家生态系统领导者竞争,绝对是一场硬仗。

    当然,商业巨头纷纷以新鲜的创意展开针锋相对的竞争,对于一名消费者和商业观察家来说,是令人振奋的好消息。一场专利官司没什么大不了,创新不死!

    译者:刘进龙/汪皓

    A glitzy presentation of satisfyingly new products shouldn't obscure the fact that Amazon remains well behind Apple in the tablet market. Amazon showed nice music and photo integration features on Thursday. But most digital music and many photo collections are on Apple platforms. (The Wall Street Journal reported Thursday that Apple is planning a Pandora-like service, a move that would deepen its music offerings.) Amazon has a powerful ecosystem. But Apple's is even more powerful in key areas. Fighting an ecosystem leader is an uphill battle.

    Still, it's refreshing as a consumer and a business observer to see titans going head to head with each with fresh ideas. Innovation isn't dead. It will take more than a patent case to kill it.

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