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服饰行业8大经典败笔

服饰行业8大经典败笔

BEN TOREN 2012-07-24
服饰行业不只有衣香鬓影、光鲜亮丽。稍有不慎,平时安全无害的衣服鞋子就有可能引发公众的怒火,甚至社会的抵制。阿迪达斯的“脚镣”鞋就是一个经典的例子。当然,耐克、茵宝等知名品牌也都有过马失前蹄的时候。

西尔斯百货的标语T恤衫

    今年3月,西尔斯百货(Sears)推出了一系列针对年轻女孩的T恤衫,上面大都写着“别让姐在产道里踢你!”和“好女孩不用防狼喷雾”之类的标语。而在婴儿用品方面,西尔斯百货推出了一款带有脱衣舞娘风格的抽穗装饰连身衣,以及写有“摇一摇”和“我们是爱尔兰官方饮酒队,今天做爱尔兰人,明天宿醉不醒。”

    对此,消费者非常愤怒,批评这些产品令人不快而且歧视妇女。许多消费者给公司写信批评这些产品。在《纽约每日新闻报》(New York Daily News)关于此次争议的报道中,一位愤怒的西尔斯百货员工自己都承认:“太无礼了,真是令人难以置信。我也有孩子,所以我也非常理解消费者的愤怒,西尔斯百货必须将这些产品下架,同时采取补救措施。”3月份,西尔斯百货停止了这些产品的销售。

Sears' slogan T-shirts

    In March, Sears offered a line of T-shirts for young girls, which featured slogans like "Don't make me kick you in the birth canal" and "Nice girls don't use pepper spray." In a related line for babies, the retailer offered a onesie with tasseled, stripper pasties and shirts that read "Shake Me" and "Official Irish Drinking Team, Irish Today Hungover Tomorrow."

    Shoppers were furious, and condemned the products as offensive and misogynistic. They wrote letters to the company criticizing the products. In a New York Daily News piece about the controversy, a frustrated Sears employee admitted, "I cannot believe how offensive this is. I have kids, I understand, we need to take it down and take corrective measures." Sears stopped selling the products in March.

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