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服饰行业8大经典败笔

服饰行业8大经典败笔

BEN TOREN 2012-07-24
服饰行业不只有衣香鬓影、光鲜亮丽。稍有不慎,平时安全无害的衣服鞋子就有可能引发公众的怒火,甚至社会的抵制。阿迪达斯的“脚镣”鞋就是一个经典的例子。当然,耐克、茵宝等知名品牌也都有过马失前蹄的时候。

耐克公司黑棕板鞋

    耐克公司(Nike)在今年圣帕特里克节推出了“Black & Tan”滑板鞋,这款鞋的命名灵感在很大程度上是来源于使用健力士(Guinness)与Harp啤酒制作的一款饮品。这款饮品自然是没有问题,可Black & Tan同时也是皇家爱尔兰警队后备队(the Royal Irish Constabulary Reserve Force)的绰号——黑棕部队,这支英国准军事部队曾经镇压了爱尔兰人的独立革命。

    因此,爱尔兰人怒火中烧。《洛杉矶时报》(Los Angeles Times)的一篇文章认为,这款运动鞋的名字“在某种程度上来说无异于将运动鞋命名为塔利班或者纳粹一样。”耐克公司随后向公众道歉。

Nike Black & Tan

    On St. Patrick's Day Nike released its "Black & Tan" skateboard sneaker, which was named, in part, after the drink made with Guinness and Harp beers. The beverage may be harmless enough, but Black & Tan is also the nickname for the Royal Irish Constabulary Reserve Force, a British paramilitary group that suppressed the Irish in their War of Independence.

    Irish citizens were furious. In an article about the shoe, the Los Angeles Timesdescribed it as "akin, in some circles, to naming a sneaker the Taliban or the Nazi." Nike apologized.

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