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服饰行业8大经典败笔

服饰行业8大经典败笔

BEN TOREN 2012-07-24
服饰行业不只有衣香鬓影、光鲜亮丽。稍有不慎,平时安全无害的衣服鞋子就有可能引发公众的怒火,甚至社会的抵制。阿迪达斯的“脚镣”鞋就是一个经典的例子。当然,耐克、茵宝等知名品牌也都有过马失前蹄的时候。

Urban Outfitters“犹大”T恤

    服装零售商Urban Outfitters以向年轻人销售嘻哈风格、新锐服饰为荣。但在今年4月,公司推出的一款T恤衫却玩过了火。这款T恤上有一个六芒星,很像纳粹德国时期的“JUDE”标志(二战时期,德国纳粹疯狂迫害犹太人,纳粹控制下欧洲地区的犹太人都被迫佩戴黄星标志以示区别。黄星上的文字为“JUDE”,意指“犹大”——译注)。

    反诽谤联盟(Anti-Defamation League)区域理事巴里•莫里森在写给城市旅行者的邮件中称:“我们认为使用这一标记的行为端恶劣无礼,贵公司竟然将这样一款产品推向消费者,对此我们非常愤怒。”几周后,城市旅行者便将这款T恤下架处理。

Urban Outfitters' "Jude" shirt

    Fashion retailer Urban Outfitters prides itself on selling hip, edgy clothing to young people. But in April the company crossed the line when it sold a yellow T-shirt adorned with a six-pointed star that resembled the "Jude" patches of Nazi Germany.

    Barry Morrison, regional director of the Anti-Defamation League, wrote an e-mail to Urban Outfitters, arguing: "We find this use of symbolism to be extremely distasteful and offensive, and we are outraged that your company would make this product available to your customers." Within weeks, Urban Outfitters removed the T-shirt from stores.

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