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移动行业上演三国演义

移动行业上演三国演义

Kevin Kelleher 2012-07-18
短短几个星期里,移动操作系统市场的竞争形式已经出现了显著转变。移动领域传统的两大巨头苹果和谷歌依然强势,个人电脑的老牌明星微软也已经开始发力,移动操作系统市场的三足鼎立之势初步形成。今天我们就来看看苹果、谷歌和微软在操作系统和硬件设备的最新动态,看看这出三国演义的大戏未来的走向。

     意义:移动系统以前一直是谷歌和苹果双雄争霸的局面,不过现在微软也能分一杯羹了。微软已经表明,自己愿意采取大胆的举措,保持自己在个人计算领域的创新性。为了达到这个目标,哪怕是需要另起炉灶,从头设计一个移动操作系统,甚至罪忠实的硬件合作伙伴也再所不惜。

    微软将在移动平台市场上对谷歌和苹果产生多大的影响,现在还有待观察。等到WP8系统今年秋天上市时,微软会把PC系统和移动系统集成到什么效果,是无缝集成,还是问题不断?开发者们会愿意与微软合作开发WP8应用吗?我们现在还不知道。这些仍然是摆在微软面前的大问题。

     谷歌

    最新动态:正如之前大家期待的那样,谷歌在它的I/O开发者大会上发布了最新版的安卓4.1操作系统,又名Jelly Bean系统。Galaxy Nexus和Nexus S手机的用户可以赶在iOS 6和WiP8上市前升级到安卓4.1。这个消息起码会让一小部分能升级到安卓4.1的用户感到高兴。

    Jelly Bean系统将改善安卓机的语音指令功能,提供像苹果Siri一样的直接应答,同时只需简单地滑动手指就可以看到谷歌的搜索结果。语音识别功能也可在不联网的状态下使用。Jelly Bean系统还有一个叫Google Now的新功能,它可以结合用户的时间、地点、个人历史等数据完成很多操作,比如推荐其它的上下班路线,或是附近你可能感兴趣的餐馆。

    像微软一样,谷歌也正在硬件上进行创新。比如谷歌最近推出了一款由华硕(Asus)代工的7英寸Nexus 7平板电脑,售价仅为199美元,但是它的用户体验要优于亚马逊(Amazon)相同价格的Kindle Fire平板。另外谷歌还推出了一款集成了Google Play的球形多媒体娱乐设备Nexus Q。不过谷歌最近最激动人心的产品当属“谷歌眼镜”(Google Glass),这是一款极具未来主义色彩的产品。它之所以产生了这么大的轰动,很大原因是因为谷歌给它安排了一个非常戏剧性的亮相(为了展示眼镜的拍摄功能,谷歌特地安排了工程师戴着这些眼镜在旧金山上空跳伞,一路通过眼镜进行“视频直播”,最后工程师们降落在会场的屋顶上,然后骑着自行车进入会场。)

     意义:市面上搭载安卓系统的手机数量要多于iOS系统的手机。但是安卓的市场过于零散。只有11%的安卓手机用户在使用最新的安卓版本,大多数安卓用户短期内还无法体验到Jelly Bean系统的好处。不过这并不能阻止谷歌从各个方向全面出击。

    虽然这些方向的前景大多都是光明的,但它们不一定都能保证成功。谷歌正在通过Nexus 7抢占低端平板市场,吸引那些不愿意多花3倍的钱买iPad的用户。Nexus Q则是谷歌占领客厅的一小步。而谷歌眼镜则表明谷歌未来已经有了一个固定的发展方向,届时扩张实境技术和新的计算设备将成为主流。

    未来三家公司之间可能依然会不断爆发摩擦和专利纠纷。为了在移动经济中保持领先地位,三家公司都要承担起风险,不断推出新的创意。当然,不论谁有了最好的创意,所有其他公司都会采纳,促使他们继续拿出新的创新。与专利官司形成对比的是,这种竞争才是保持科技行业继续发展的动力。

    译者:朴成奎

    What it means: Mobile OS has been a two-horse race, but Microsoft may just give Google and Apple a run for their money. Microsoft has shown it's willing to take bold steps to stay competitive in personal computing, even if it means writing an OS from scratch or stepping on the toes of its loyal partners.

    Just how strongly Microsoft can compete against Google and Apple in mobile platforms remains to be seen. When Windows 8 arrives this fall, will the integration of PC and mobile software be buggy or seamless? Will developers enjoy working with the software enough to offer Microsoft appealing apps? These are big questions still facing Microsoft.

    Google

    What's new: As expected, Google announced at its I/O developers' conference the latest update to Android software: version 4.1, aka Jelly Bean. The upgrade will be available before iOS 6 or Windows Phone 8 for Galaxy Nexus and Nexus S users. Those updates will keep the small fraction of Android owners who will get Jelly Bean happy.

    Jelly Bean will improve the voice-dictation features on Android phones, offering Siri-like direct answers but also offering the option to see Google search results with a simple screen swipe. Voice recognition will also work offline. Another new feature is Google Now, which considers data like time, location and personal history to, for example, offer alternative commuting routes or nearby restaurants that may be of interest.

    But like Microsoft, Google is innovating in hardware as well, and some of the bigger innovations are here. Google introduced the Nexus 7, a seven-inch screen manufactured by Asus that will sell for $199 and offer a better experience than Amazon's Kindle Fire tablet for the same price. And it impressed with the spherical Nexus Q, a multimedia streaming device that is integrated with Google Play. But the big impact came from Google Glass, a future product that drew buzz mostly for its dramatic skydiving presentation.

    What it means: Android powers more phones than iOS but it suffers from fragmentation. Only about 11% of Android phone users are using the latest version of the software, so many won't be able to see the benefits of Jelly Bean for a while. But that's not keeping Google from pushing intoall kind of new directions.

    While most of those directions are promising, they aren't assured success. With the Nexus 7, Google is going for the low-end of the tablet market, appealing to consumers who don't want to pay three times that much for an iPad. Nexus Q is a small step into the living room. And Glass shows that Google has one fixed squarely on the future, where augmented reality and new computing devices could become the norm.

    For all the bickering and patent scuffles that can occur among these three companies, the competitive drive to stay ahead in the mobile economy is pushing all three to take risks and push new ideas. Of course, the best ideas will be adopted by all companies, prompting them to new innovations. In contrast to patent lawsuits, that kind of competition is what keeps the tech industry moving forward.

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