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奔驰、宝马决战小型车

奔驰、宝马决战小型车

ALEX TAYLOR III 2012-07-16
奔驰和宝马两大顶级德系品牌为了争夺新的细分市场正在展开针锋相对的竞争,不过从目前来看,两者各有千秋,一时还很难分出胜负。

8.美国市场的表现

    到目前为止,奔驰在美国保持着微弱的领先优势。今年6月,奔驰在美国的销量为22,231台,比2011年6月提高了7.6%。从年初至今,奔驰的总销量达到128,595台,比去年上涨了15.9%,也创下了有史以来的最高纪录。奔驰的C级、E级(上图)和M级都是非常热门的产品。宝马品牌车辆今年6月的销量只比去年增长了0.4%,为21,725台。从年初至今,在宝马5系的带动下,宝马的总销量比去年同期上涨了11.3%,达到126,504台。总之,到了今年的12月,双方的年销量数据可能会非常接近。

优势方:奔驰微弱领先

8. U.S. performance

    To date, Mercedes has a slight lead. Benz models posted June sales of 22,231, a 7.6 % improvement over June 2011, delivering a year-to-date total of 128,595, up 15.9% and an all-time high. The C-, E- (above) and M-Class model lines were the hot performers. Sales of BMW brand vehicles, last year's volume leader, increased 0.4% in June for a total of 21,725. Year to date, the BMW brand is up 11.3% on sales of 126,504, led by the 5 series. Expect to see a photo finish in December.

Advantage:Mercedes by a nose

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