广告界很多女性都在翘首等待这部热门电视剧新一季的开播。断档近18个月后，《广告狂人》（Mad Men）第五季于周日开演，再次献上峰回路转的情节和细致入微的角色刻画，而剧中的人物则为希尔顿（Hilton）、好彩（Lucky Strike）和伦敦雾（London Fog）等品牌提供广告服务。
底特律广告公关公司Brogan & Partners的创始人兼主管玛西亚•布罗根表示会收看第五季，她从第一季开播以来就一直在追看。“我认为它从（第一季的）额头五分钟开始就非常吸引人。”剧中有些场景简直就是直接照搬了她早年的一些广告业从业经历（她于1972年入行）。“我工作的第一家广告公司不像剧中的Sterling Cooper那样开明，”她回忆说，而且那时干活必须更拼命。时至今日，她依然记得有一位女性美术指导“因为没有默许上司献殷勤而被解雇。”
When ad firm Leo Burnett throws a "'Mad Men' is back" party on Friday, executive creative officer Jeanie Caggiano will have to decide whether she's dressing up as Joan Harris, the sexy yet powerful executive secretary, or, she says with a wink, "I might try going in drag as Don Draper."
If Karyn Pascoe were going to dress as a character from the AMC (AMCX) television series about a fictional 1960s advertising agency, she says she'd almost certainly be Peggy Olson, played by Elisabeth Moss. Peggy is the lone female copywriter, smart and engaged yet struggling for her standing. "There's so many times when I'm surrounded by all guys -- just because there's so many in the industry," says Pascoe, who's executive creative director at Organic.
Many women in advertising are eagerly awaiting the return of the hit television show, which has been in between seasons for almost 18 months. "Mad Men's" fifth season debuts on Sunday, a return to the plot twists and nuanced characters who have worked on ads for brands like Hilton, Lucky Strike, and London Fog.
The four-time "outstanding drama" Emmy Award-winning show's fans will be watching closely for initial clues as to what happens to characters' careers and love lives. And despite its sexualized portrayal of women in the office, many women in advertising praise the show for its storytelling and say that many of the stories are similar to ones that play out in their workplaces today.
"I feel like it is the only show I've ever seen about advertising that gets it right," says Caggiano. She once inspired herself to make a client pitch by watching the show's protagonist and ad firm creative director Don Draper in action. It was a scene where Draper pitches to Kodak brass on an ad for its carousel projector. "I was so channeling that in my pitch. We won. Life imitating art yet again," she says.
To be sure, not every woman appreciates the show. It "brings back too many bad memories … of a time when women were second-class citizens, belittled on a daily basis," writes Laura K. Chapin in a US News opinion piece. Chapin, a Democratic communications strategist, doesn't like the sexism and won't be tuning in.
Marcie Brogan, founder and head of Detroit-area Brogan & Partners, plans to watch it as she has since its start. "I thought it was a stunning show from the first five minutes" of the first episode, she says. Some of the scenes seem to jump from her early days in advertising (She started in 1972). "The agency I started at was not as liberal as Sterling Cooper," she recalls, noting it was more nose to the grindstone. Still, she recalls a female art director who "was fired for not acquiescing to the attentions of her superior."
The industry has advanced in many ways, Brogan says. "The sex, drugs, and rock and roll are not indicative of today's ad world. It's much more of a business" and much less of a fraternity house, says Brogan, who says she owns a Don Draper doll.