小企业的5大营销奇招

1. 牵手慈善

    科技公司Atlassian明白，要想吸引小公司使用它的新款软件，必须提供比免费试用更有意思的东西。于是，公司以10美元的价格将产品提供给公司使用，同时承诺将把销售所得捐赠给全球文化慈善活动，结果引起Facebook与Twitter用户的广泛传播。这家公司自从2009年推出这一措施以来已经为慈善机构阅读空间（Room to Read）总计募集了150万美元。而在最初购买10美元软件套装的客户群中，公司产品的销售额增加到了约800万美元。

1. Find new ways to do 'free'

    To attract small businesses to its new software, tech company Atlassian knew it had to offer something more intriguing than a free trial. Instead it gave very small firms use of the product for $10 and promised to donate that money to a global literacy charity -- inspiring many mentions on Facebook and Twitter. Since making the offer in 2009, it has raised $1.5 million for the charity, Room to Read. And it's sold about $8 million in products to customers trading up from the $10 package.