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硅谷的散步文化

硅谷的散步文化

Dan Mitchell 2011-11-17
史蒂夫•乔布斯、马克•扎克伯格和杰克•多尔西等硅谷的大佬们都相信,长途散步对谈论重要问题很有帮助。硅谷持有这种观点的大有人在。

    就在一年前,有报道称看见史蒂夫•乔布斯和马克•扎克伯格在帕洛阿尔托一起散步。他们谈论的话题是Ping,也就是苹果公司(Apple)的音乐社交网络服务和iTunes的推荐引擎。乔布斯有意把这个产品融入Facebook社交网站,所以他邀请扎克伯格到家里共进晚餐,然后两人一起散步。

    这个设想最终没能实现,如果乔布斯没有因病去世,这件事很可能已经变成现实,两个人最终也许会签订重大的协议(两家公司都有对方需要的东西)。实际上,他们都喜欢边走边聊,这个共同爱好也增加了双方合作的可能性。

    乔布斯以边走路边开会而闻名,尤其是对初次见面的人更是如此。沃尔特•艾萨克森在《乔布斯传》(Steve Jobs)中回忆了写作这本书的缘起,当时乔布斯打来电话,要他写这本书:

    我们谈到了阿斯彭研究所(Aspen Institute),我刚到那里工作。我邀请他夏天到科罗拉多州的校园去演讲。他说,他很乐意到访,不过不想登台讲话,希望能散散步,和我聊聊天。

    听起来有点奇怪,我还不知道他喜欢在散步的时候讨论严肃的话题。

    扎克伯格同样也以散步而闻名——主要是对他有意招致麾下的人选。他会带这些人走过Facebook总部附近的一条小径,从那里极目远眺,欣赏硅谷优美的风景。他会指着苹果公司、惠普公司(Hewlett-Packard)等几家科技巨头的总部说,Facebook将来要比那些公司更强大。最近有人向《纽约时报》(The New York Times)透露:“整个过程如梦似幻,我觉得自己像是在约会。”

    移动支付公司Square的创始人、首席执行官杰克•多尔西近来接受了《财富》杂志(Fortune)的采访,他说:“我最喜欢的放松方式就是散步。如果我和朋友一起散步,我们会聊得很投机。要是能看到海景,那就更棒了。”

    因此,是不是可以说, “走路会议” 【这个词出自电视剧《白宫西翼》( The West Wing),用来描述那些在白宫走廊里让人透不过气的会议】对硅谷具有特别的意义?

    在一定程度上,看起来的确如此。当然,纽约是个行色匆匆的城市。即使在这里,步行也是危险的运动。我们只想尽快地从甲地到乙地,尽可能地减少麻烦。这座城市过于繁华喧闹,不太可能进行重要的谈话。此外,隐私也是个问题:高管在街头交谈的场景会被拍下来,几分钟内就能传到网上。金融危机最严重的时候,各位商业人士和政府官员经常分头去开会,避免被人看到一路同行,安德鲁•罗斯•索尔金的著作《大而不倒》(Too Big To Fail)里就多次提到这种情形。无论是否在金融危机期间,避免同时露面是企业高管需要遵守的社交礼节。出于这种考虑,华盛顿也不适合举行街头会议。

    如果你在洛杉矶邀请别人出去散步,那么他们会把你看作怪人。因为那里没有人散步,除非是在摄像机的镜头前。

    但是,硅谷就不同了。那里有各种各样供人散步的场所,而且不受打扰,比如帕洛阿尔托安静的林荫道,Facebook总部后面的徒步小径。科技公司里到处都是进行户外活动的人,包括远足、跑步和骑自行车。

    译者:凌云

    Just over a year ago, Steve Jobs and Mark Zuckerberg were reportedly spotted taking a walk together in Palo Alto. The topic was Ping, Apple's (AAPL) "music social networking" service and recommendation engine for iTunes. Jobs was interested in having it incorporated into Facebook, so he invited Zuckerberg to dinner at his house and then they took a stroll.

    The deal never happened, but it seems highly possible that if it weren't for Jobs' illness and death, the pair might have eventually struck some kind of big pact (each company had something the other wanted) and the fact that both of them liked walking and talking so much would only have increased the odds of a deal.

    Jobs was famous for taking meetings on foot, especially when he was meeting people for the first time. Walter Isaacson, in his biography, Steve Jobs, relates how Jobs approached him to write the book:

    We talked a bit about the Aspen Institute, which I had recently joined, and I invited him to speak at our summer campus in Colorado. He'd be happy to come, he said, but not to be onstage. He wanted, instead, to take a walk so we could talk.

    That seemed a bit odd. I didn't yet know that taking a long walk was his preferred way to have a serious conversation.

    Zuckerberg has become equally famous for his walks -- in his case with people he wants to hire. He takes them on a trail near Facebook headquarters, and eventually to a spot that looks out over a gorgeous view of the Valley. There, he points out the headquarters of various tech giants -- Apple, Hewlett-Packard (HPQ) -- and says that Facebook will be bigger than all of them. "The entire experience was totally surreal," one person told The New York Times recently. "I really felt like I was on a date."

    Jack Dorsey, CEO of the mobile-payments startup Square recently told Fortune: "My favorite thing to do to relax is walking. If I'm with a friend we have our best conversations while walking. If there's an ocean view it's great."

    So is the pedaconference (a term made famous by the TV show The West Wing, which often depicted breathless meetings taking place along the halls of the White House) particular to Silicon Valley?

    To a degree, it would seem so. New York of course is a walking town. But there, walking is a blood sport. The idea is to get from point A to point B as quickly and as free of hassle as possible. And the city is just too cacophonous for meaningful conversation. Plus, privacy is a factor: any high-end street meetings are going to be spotted and posted online within minutes. During the height of the financial crisis, various players in business and government often walked separately to meetings to avoid being seen together, as depicted countless times in Andrew Ross Sorkin's book Too Big To Fail. Avoiding being seen together is de rigueur among top execs, crisis or not. Such considerations similarly make Washington an unlikely venue for street meetings.

    And if you ask someone to take a walk in Los Angeles, they'll think you're a weirdo. It just isn't done, except on camera.

    In Silicon Valley, though, there are all kinds of places to take (relatively) private walks, such as the quiet, leafy streets of Palo Alto or the hiking trails behind Facebook's headquarters. And tech companies are filled with people whose extracurricular activity includes lots of hiking, running or biking.

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