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商业 - 科技

谷歌10大收购案大起底

ALEX KONRAD 2011年08月18日

本周,搜索巨头谷歌宣布,同意斥资125亿美元收购摩托罗拉移动公司。本文回顾了谷歌迄今为止最大的10笔收购。

10.视频压缩技术公司On2

收购金额:1.33亿美元

宣布时间:2009年8月

联邦贸易委员会批准时间:2010年1月

    On2 Technologies公司推出过视频压缩技术Theora和视频编解码器VP8,它们都是在线流媒体的高性能视频编解码器。这笔收购完成后,自由软件基金会(Free Software Foundation)立刻呼吁谷歌公司(Google)对VP8进行开源。当时,谷歌已将Adobe Flash用于其另一个著名的收购对象——Youtube上的视频。

    事实证明,收购On2公司对谷歌开拓视频领域的努力至关重要。当年5月,谷歌就对VP8做了开源,将其作为其媒体文件格式WebM的重要组成部分。当谷歌的竞争对手微软公司(Microsoft)已允许其新收购的对象Skype在其所有视频电话中转用WebM时,YouTube正在其新视频和已有视频中转用WebM。

10. On2 Technologies

Price: $133 million

Announced: August 2009

FTC Approval: January 2010

    On2 Technologies made Theora and VP8, high performance video codecs for online streaming. After the purchase, the Free Software Foundation immediately called for Google to open-source VP8. It had used Adobe Flash for the videos on another notable acquisition -- YouTube.

    On2's purchase has proven crucial to Google's video efforts. Google did open-source VP8 that May as a crucial piece of its video format, WebM. YouTube is switching over to WebM for both new videos and its existing catalog, while Google's rival Microsoft has allowed its own new acquisition, Skype, to switch to WebM for all its video calls.

    

9.视频技术商WideVine Tech

收购金额:1.5亿美元

宣布时间:2010年12月

联邦贸易委员会批准情况:无须批准

    WideVine是一家视频优化公司,也是最后一批主要的独立数字版权管理者之一。《财富》杂志(Fortune)的记者丹•普利马克今年2月曾发表报道,称该公司的收购价严重偏高,因为据公司的一位投资者表示,其内部估值在3,000万到4,000万美元之间。(谷歌称无法确认收购价格,也没有公开披露过相关细节。)

    不管价格如何,业内专家都将这一收购视为谷歌公司在谷歌电视(Google TV)上持续投资的一部分,因为通过收购获得的数字版权管理(DRM)技术可缓解未来这一服务将涉及的授权问题。作为反盗版的坚决拥护者,WideVine的数字版权管理业务还能挖掘YouTube上高级(即付费)内容的潜力。正如对On2的收购那样,一桩收购直接应用到另一桩收购中了。

9. WideVine Tech

Price: $150 million

Announced: December 2010

FTC Approval: No approval required

    WideVine was a video optimizer and one of the last major independent digital rights managers. Fortune's own Dan Primack reported in February that the company had seriously overpaid given an internal valuation of between $30 or $40 million, according to a WideVine investor. (Google said it could not confirm numbers on acquisitions for which it has not publicly released details.)

    Whatever the price, industry experts saw the purchase of WideVine as part of the company's continued investment in Google TV since the DRM tech acquired through WideVine could assuage future licensing concerns over the service. As an anti-piracy stalwart, WideVine's DRM operations also open up the potential for premium (read: paid) content on YouTube. As with On2, one acquisition fed directly into another.

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