甲骨文欲借FatWire进军零售领域
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甲骨文（Oracle）收购FatWire的意图在于直接面对终端客户。换句话说，甲骨文希望进入零售领域。 FatWire是一家“客户体验管理公司”，业务是帮助其它公司更好地构建在线服务，产品包括内容管理、社区论坛、移动平台和“喜好”服务（the like）。科技网站读写网（ReadWriteWeb）撰文称，甲骨文此举“意在强化其在面向客户的网络体验领域的投资，因为公司网站正在不断取代电话，成为公司间相互联系的最重要手段。”读写网同时还推测甲骨文收购FatWire是为了回应奥多比（Adobe）此前的类似收购，后者在去年收购了企业内容管理解决方案供应商Day Software。 甲骨文的上一个收购对象是电子商务公司ATG。 甲骨文称，收购FatWire将帮助公司“通过网络、移动和社交渠道改进其在线参与功能，从而增加客户的黏性和忠诚度。”（但读写网表示FatWire在社交媒体领域并不擅长。） 甲骨文将FatWire整合进了自家的“甲骨文客户关系管理”产品套装中。目前还不清楚甲骨文收购的真正意图是在FatWire的技术，还是FatWire的团队——这是收购新创企业的趋势，Facebook就是最好的例子，为了获得天才的工程师，它收购了多家小公司。FatWire此前就曾见诸报端，去年，曾传闻EMC有兴趣收购该公司，不过交易最后并未发生。相反，两家公司签署了一份协议以在多个项目领域展开合作，现在还不清楚甲骨文的收购会对该协议造成何种影响。此次收购的具体条款尚未公开。 译者：项航 |
Oracle's (ORCL) acquisition of FatWire is all about the company putting itself in front of end customers. That is, it's more or less a retail play. FatWire is a "customer experience management company," which means that it helps businesses make their online services work better. Its products include content management, community forums, mobile platforms and the like. ReadWriteWeb says Oracle is "deepening its investments in the world of customer-facing Web experiences as company Web sites move towards replacing the telephone as the most important means of contact with a company." That site also speculates that Oracle is buying FatWire in response to similar moves by Adobe (ADBE), which acquired Day Software last year. Oracle's last acquisition was of e-commerce company ATG. Oracle says that with FatWire it will help companies "drive customer retention and loyalty through improved online engagement – across Web, mobile and social channels." (Though ReadWriteWeb notes that FatWire is weak on social media.) Look for Oracle to integrate FatWire into its Oracle Customer Relationship Management suite of products. It's not clear whether Oracle really wanted FatWire's tech, or if they're more interested in "acqhiring" the FatWire team -- a trend among startups, most prominently Facebook, who have been purchasing smaller firms in order to retain their engineering talent. FatWire has been in the news before, as last year EMC (EMC) was rumored to be interested in picking the company up, a deal that never happened. Instead, they signed an agreement to partner up on some projects, and it's unclear how Oracle's acquisition of FatWire might affect that. Terms of the acquisition were not disclosed. |
