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杨元庆入选2013年9大“最敢说”的CEO

杨元庆入选2013年9大“最敢说”的CEO

Caroline Fairchild 2013年12月24日
公司CEO一般都谨言慎行,除了公司业绩,对其他公共事务都三缄其口。不过,我们今天介绍的9位CEO可谓个性十足,其中,联想CEO杨元庆拿出自己的奖金为员工发红包、苹果CEO蒂姆•库克为同性恋群体争取平等就业权利。这些立场鲜明的言行产生了广泛的社会影响。

    全食首席执行官约翰•麦基

    • 立场:提倡“自觉资本主义”

    全食CEO约翰•麦基的《自觉资本主义》(Conscious Capitalism)一书让公司高管们不得不思考这样一个观点,那就是处于最佳运转状态的企业能为所有利益相关方创造价值,而不仅仅是投资者。麦基认为,主要利益相关方包括顾客、员工、供应商、社会以及环境。他以好市多、西南航空(Southwest Airlines ,《财富》500强)和谷歌(Google,《财富》500强)为例,说明思维超越利润能够打造更强大而、更高效的公司。

    今年初,麦基在接受媒体采访时说:“虽然似乎有悖于直觉,但尽可能提高长期利润的最佳途径就是不要把利润作为公司的首要目标。”

    Whole Foods CEO John Mackey

    • Stand: Whole Foods CEO John Mackey called for 'Conscious Capitalism'

    With the release of his book Conscious Capitalism, Whole Foods (WFM, Fortune 500) CEO John Mackey got business leaders thinking about a compelling idea: Companies work best when they create value for all their stakeholders -- not just investors. According to Mackey, key stakeholders include customers, employees, suppliers, society, and the environment. Highlighting companies like Costco, Southwest Airlines (LUV,Fortune 500), and Google (GOOG, Fortune 500), Mackey demonstrates that thinking about more than just the bottom line builds stronger and more efficient businesses.

    "Although it may seem counterintuitive, the best way to maximize profits over the long-term is not to make them the primary goal of the business," Mackey said in an interview earlier this year.

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