耐克

    耐克（Nike）的推特账户家族包括：拥有36.8万粉丝的主账户@Nike、@NikeNYC等商店的个性化帐户以及@nikebasketball等专项运动账户。这些帐户旨在与粉丝进行直接互动，进行宣传，例如 运动衫追逐赛（jersey chase）。即使是耐克的主账户，也到处可见流行词汇；但是当新鞋在上架销售时，耐克全面开花的数十个帐户足可以帮助满足粉丝们的狂热追捧。

Nike

    Nike's family of Twitter accounts includes its main handle @Nike, featuring 368,000 followers, as well as specialized accounts for stores, such as @NikeNYC, and specific sports, such as @nikebasketball. The accounts aim to engage fans with direct interaction and promotions such as a jersey chase. Buzzwords abound on even the main account, but the reach of Nike's dozens of accounts helps feed the craze when a new shoe line rolls out to stores.