谷歌急需震惊世界的新产品

    但是，谷歌未来的成功不能只依靠这个新确立的工作重心。它还需要谷歌重新起用一些埃里克•施密特担任首席执行官时的创新豪言。施密特在去年的一次访谈中回顾了佩奇和谢尔盖•布林曾经“花了大量时间强调创意的重要性——如果一个想法只是效仿别人就会受到嘲笑。”如果长期抛弃这一创新精神，谷歌注定伤不起。

    或许佩奇对此也心知肚明。毕竟，一度是谷歌盟友，现在变成对手的苹果公司就是一个类似的先例。斯蒂夫•乔布斯被重新任命为公司首席执行官后，他首先简化了公司的运营流程，然后才集中精力开发新产品。但不论佩奇采取什么战略，如果谷歌这个品牌不再等同于能够给用户带来惊喜的奇思妙想，这个战略就对谷歌无益。

    译者：清远

    But Google future success will rely on more than its new-found focus. It will also require the company reclaiming some of the innovative swagger it had when Eric Schmidt was CEO. In an interview last year, Schmidt recalled how Page and Sergey Brin "spent a lot of time on stressing this, on having original ideas -- if you had an idea that was copycat you were derided." Google can't afford to abandon that spirit for too long.

    It may be that Page knows this. After all, there is a historical analogy in Google's onetime ally and now rival Apple. When Steve Jobs was reappointed as CEO there, he simplified the company's operations before focusing on new products. Whatever Page's strategy, it won't help Google if its brand ceases to be synonymous with new ideas that can surprise users.