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Kindle Fire退货量大猜想

Kindle Fire退货量大猜想

Philip Elmer-DeWitt 2011-12-07
一些大失所望的用户给了Kindle Fire一星评价,我们据此推算出了Kindle Fire的退货量。

 

    套用托尔斯泰的文字,所有幸福的Kindle Fire用户都是相同的,不幸福的则各有各的不同。

    为了切身体会他们的不幸,了解他们究竟有多么不幸,我们在周六早上抽出时间阅读了亚马逊网站(Amazon.com)上有关Kindle Fire的反馈。

    总计3,678篇用户评论,将近一半人(47%)给予了Kindle Fire五星的评价,他们的评论几乎如出一辙(最典型的标题:“199美元!物超所值”)。

    不过令我们感兴趣的是有491篇(13.3%)给出了一星评价。它们非常重要,因为亚马逊在本季度的报告中,极有可能不会公布用户退回的Kindle Fire数量。

    All happy Kindle Fire customers, to paraphrase Tolstoy, are the same. Unhappy customers, however, are unhappy in their own way.

    To get a feel for what makes them unhappy -- and how unhappy they are -- we spent some time Saturday morning reading the Kindle Fire feedback on Amazon.com.

    There were 3,678 write-ups in all, nearly half of them (47%) glowing five-star reviews that basically said the same thing (Typical headline: "Outstanding value at $199").

    What interested us, however, were the 491 (13.3%) one-star reviews. They are relevant because the number of Kindle Fires being returned to the store is likely to be an undisclosed material factor in Amazon's results this quarter.

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