乔布斯这些年：《财富》封面故事回顾
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标题：乔布斯：我要出新招了! 作者：Brent Schlender 《财富》杂志：苹果公司是否会进军消费电子行业？ 史蒂夫•乔布斯：“我认为，如果梅赛德斯（Mercedes）生产自行车、汉堡，或者计算机，就算它打上梅赛德斯的标识也不会有任何优势。同样，我也不认为苹果公司会涉足汽车行业。虽然整个世界都在向数字化方向迈进，包括电视、音频等等，但这并不意味着做一家单纯的电脑公司有何不妥。毕竟计算机是一个庞大的产业。” |
Steve Jobs: And Now for My Next Trick By Brent Schlender Forune: Can we expect Apple to move into related consumer electronics business? Steve Jobs: "If Mercedes made a bicycle or a hamburger or a computer, I don't think there'd be much advantage in having its logo on it. I don't think Apple would get much equity putting its name on an automobile, either. And just because the whole world is going digital -- TV, audio, and all that -- doesn't mean there's anything wrong with just being a computer business. The computer business is huge." |
