10大遗产：乔布斯改变世界
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苹果专卖店 据报道，苹果公司在弗吉尼亚州泰森角成立第一家零售店时，曾经备受质疑。但十年后，苹果公司已经拥有345家专卖店，最终改变了外界对苹果的质疑。在苹果实体商店成功的刺激下，连微软也开始效仿（但效果喜忧参半）。苹果专卖店成功的关键在于店内布局。根据苹果公司内部传闻，起初，乔布斯与公司认识到，最理想的布局是打破常规，依据消费者互动进行区域划分：一个区域用来查看相机与打印机如何在电脑上运行，另外一个空间则用于多媒体任务等，店内布局强调实际演示，使消费者能够亲身体验每款产品。 |
The Apple Stores The first Apple retail store in Tyson's Corner, VA was reportedly met with much skepticism. Ten years and 345 stores later though, the story has changed. Apple's success with brick and mortar locations even spurred Microsoft to do the same (with mixed results). The key lies largely with the store layout. According to Apple lore, Jobs and company realized during the early days that the ideal arrangement was to break up areas based on consumer interactions: an area for checking out how a camera and printer worked with a computer, another space for multimedia-focused tasks and so on, with an emphasis on hands-on demos, so consumers could handle the goods themselves. |
