亚当·杜米负责World Wide Technology的企业前沿实验室战略。图片来源:Courtesy of World Wide Technology
阿波罗全球管理公司(Apollo Global Management)首席经济学家托斯滕·斯洛克于10月24日撰文指出,在科技行业之外,AI至今尚未带来任何财务回报。尽管“美股七雄”的人均营收和利润率都在上升,但标普500指数中其余493家公司的相关指标却基本毫无起色。他指出,在科技行业之外,词元调用支出只是一项拖累企业利润率的成本项。AI热潮的命运“将由标普493决定,而不是七巨头”。
斯洛克对受益者的判断切中要害。迄今为止,AI创造的价值主要流向了出售AI基础设施的公司,而非采用该技术的应用端企业。10月28日公布的财报印证了这一点:截至9月30日的季度内,受AI强劲需求拉动,Azure营收增长48%,Google Cloud营收激增103%。反观购买这些算力的企业,公布的却是裁员,而不是利润率改善。更值得讨论的课题在于,这些企业内部究竟存在何种障碍,阻碍了技术投入转化为实际收益?需要作出哪些调整?这些变化又将于何时真正见效?
回报落在了个人身上,而非企业账目上
圣路易斯联储(St. Louis Fed)和美国人口普查局(Census Bureau)今年的调查显示,约40%的员工已在工作中应用生成式AI,但正式部署AI的企业仅占四分之一左右。员工个人的应用步伐已超越企业整体层面。员工利用AI显著缩短了实际工时,一些团队乃至个别部门,也已经看到了切实收益。然而,由于核心运营模式并未发生根本性改变,这些局部收益未能有效汇聚为企业整体的效能提升。现有的工作流、业务流程与决策审批,均是围绕人工操作节奏构建的;即便AI接管了具体任务,复核、移交与签批环节依然原封不动。在引入AI的运营体系中,原本适应人工节奏的流程反而成了发展制约,这正是收益局限于局部而无法惠及企业整体的根源所在。
重塑运营模式的实质含义
高管层对“运营模式”一词普遍予以认可;董事会则需追问:落实到具体业务中究竟意味着什么?其中涉及三个层面,而在斯洛克所描述的企业中,每一项的落地都面临挑战。
第一,AI必须升格为由首席执行官主导的战略工程。这并非形式上的背书或支持,而是需要确立唯一的责任主体,由其构建全新的运营体系,并做出随之而来的艰难决策:明确目标成果、设定推进节奏、重构工作流程、评估对模型的信任边界,以及确立具体的衡量指标。在首席执行官之下,没有任何主管具备跨部门推行上述决策的同等权威。在未从AI中获益的企业里,最常见的模式却恰恰相反:首席执行官将AI项目划归IT部门或转型办公室,核准预算后便静候结果——然而组织本身并未获得交付该结果的充分赋权。
第二,精准选定核心问题,并围绕这些问题重构工作流程。筛选标准不在于工作流程的形式是否新奇,而在于其是否具有实质影响:能否推动营收增长、提升利润率、防范风险或缩短业务周期?是否由单一业务负责人对最终成果完全负责?通过这一筛选后,重构工作流程才进入攻坚阶段:拆解原有工作流以淘汰过时流程;重新定义岗位和职责,使过去全由人工执行、复核与批准的工作,在清晰问责的前提下转化为人与AI协同模式;将审批权限下放至施加专业判断的实际节点;同时建立能够在实际运行过程中发挥作用的治理机制,因为AI产出内容的规模与速度,已远超人工审核的处理极限。大部分时间正是消耗于这一重塑过程。
第三,回归AI技术本身。斯洛克指出多数企业无需追求最新模型,这一观点切中事实,且正被越来越多企业所认同。然而,该议题之下更深层的问题尚未得到透彻理解。首先需评估是否确有必要引入AI模型:许多企业从未尝试过的确定性自动化,本身就足以带来显著改进,而现实中不少企业却在调用前沿大模型处理例行性事务。其次是基础设施配置。我现在越来越多地讨论开源与闭源模型之间的最佳组合。这让人不由回想起当年关于“云端还是本地部署”架构的思考,二者的差异在于:云计算历经十年才演化出多云策略,而模型部署从一开始便呈现多供应商并存的格局。最后,模型选择绝非一次性决策。企业需要持续评估和切换模型,而这种能力在当下多数组织中仍极为匮乏。
上述内容均非纯粹的技术项目。它涉及企业的每一个职能部门,并深植于核心业务流程之中。
接下来,董事会必然会追问:实现回报尚需多久?高管团队最终都会得出相同的共识:项目投入远超最初设想。原因不在于词元本身的价格,而在于体系建设完成之前,前期成本将持续高于其带来的财务回报。波士顿咨询集团(BCG)的应用AI指数(Applied AI Index)显示,目前企业AI支出占营收的比重已从2025年底的1.7%上升至3.3%。从企业内部视角来看,这恰恰验证了斯洛克所指出的“成本中心”属性。
裁员并非降本增效的捷径
企业容易陷入一种误区:试图跳过体系重构而直接裁员。10月22日,巴克莱银行(Barclays)宣布裁员约5,000人,并将AI列为原因之一,市场随即将其解读为AI效应开始兑现的信号。然而巴克莱银行首席执行官仅将AI定位为“锦上添花”,且该行并未说明在上述裁员名额中,究竟有多少比例可确切归因于AI的应用。
精准核算工作的成本
评估AI成效的标准包含两个维度:其一是产出质量:工作成果是否达到企业设定的关键绩效指标(KPI)或服务水平。其二是产出结果的全口径成本,包括模型开支、数据成本、系统协调、数据校验、人工处理异常的开支、返工成本及治理费用。词元支出仅占其中一项,且往往并非最高项。未来,企业级AI最终会以这种方式来衡量,即仅为验收合格的业务成果付费,而非为消耗的计算智能付费。然而,目前极少有企业能够准确核算该项数据。企业的管理仪表盘仅显示按模型分类的使用量,却未能体现相关投入带来的实际回报。结果导致账单先行到达,而技术价值尚未显现,市场因而将其误读为裁员信号。
何时才能看到回报?
考虑到多数企业在确立责任主体、重构业务流程及建立衡量标准方面仍有大量工作亟待完成,我认为,在2027年底之前,市场预计难以普遍观察到明确、可量化的AI财务收益。至于标普493家企业实现广泛获益,至少仍需数年时间。
在此之前,以下四个问题可帮助企业评估自身所处的实际阶段:
单位产出成本。企业能否精准核算AI工作的成本与回报,还是仅仅统计了技术所覆盖的人员范围?
应用情况。究竟是哪些人员在哪些具体工作流中真正应用了相关工具?订阅账号数量并不等同于实际应用率。
推进顺序。企业是在实施裁员之前还是之后,着手重塑运营模式?
模型纪律。企业是否在用前沿模型的高昂成本,去处理例行性基础事务?
斯洛克所指的那条平坦走势线,本质上是标普493家企业对上述问题作答的平均映射。当这些问题的答案发生改变时,那条曲线才会随之发生变动。(财富中文网)
本文作者亚当·杜米在私营科技公司World Wide Technology(WWT)主管企业前沿实验室战略。WWT提供本文所建议的企业级AI集成业务,并与英伟达(NVIDIA)、戴尔(Dell)、思科(Cisco)和微软(Microsoft)建立了合作伙伴关系。杜米本人未持有本文所提及公司的任何股票。
Fortune.com上发表的评论文章中表达的观点,仅代表作者本人的观点,不代表《财富》杂志的观点和立场。
译者:刘进龙
审校:汪皓
阿波罗全球管理公司(Apollo Global Management)首席经济学家托斯滕·斯洛克于10月24日撰文指出,在科技行业之外,AI至今尚未带来任何财务回报。尽管“美股七雄”的人均营收和利润率都在上升,但标普500指数中其余493家公司的相关指标却基本毫无起色。他指出,在科技行业之外,词元调用支出只是一项拖累企业利润率的成本项。AI热潮的命运“将由标普493决定,而不是七巨头”。
斯洛克对受益者的判断切中要害。迄今为止,AI创造的价值主要流向了出售AI基础设施的公司,而非采用该技术的应用端企业。10月28日公布的财报印证了这一点:截至9月30日的季度内,受AI强劲需求拉动,Azure营收增长48%,Google Cloud营收激增103%。反观购买这些算力的企业,公布的却是裁员,而不是利润率改善。更值得讨论的课题在于,这些企业内部究竟存在何种障碍,阻碍了技术投入转化为实际收益?需要作出哪些调整?这些变化又将于何时真正见效?
回报落在了个人身上,而非企业账目上
圣路易斯联储(St. Louis Fed)和美国人口普查局(Census Bureau)今年的调查显示,约40%的员工已在工作中应用生成式AI,但正式部署AI的企业仅占四分之一左右。员工个人的应用步伐已超越企业整体层面。员工利用AI显著缩短了实际工时,一些团队乃至个别部门,也已经看到了切实收益。然而,由于核心运营模式并未发生根本性改变,这些局部收益未能有效汇聚为企业整体的效能提升。现有的工作流、业务流程与决策审批,均是围绕人工操作节奏构建的;即便AI接管了具体任务,复核、移交与签批环节依然原封不动。在引入AI的运营体系中,原本适应人工节奏的流程反而成了发展制约,这正是收益局限于局部而无法惠及企业整体的根源所在。
重塑运营模式的实质含义
高管层对“运营模式”一词普遍予以认可;董事会则需追问:落实到具体业务中究竟意味着什么?其中涉及三个层面,而在斯洛克所描述的企业中,每一项的落地都面临挑战。
第一,AI必须升格为由首席执行官主导的战略工程。这并非形式上的背书或支持,而是需要确立唯一的责任主体,由其构建全新的运营体系,并做出随之而来的艰难决策:明确目标成果、设定推进节奏、重构工作流程、评估对模型的信任边界,以及确立具体的衡量指标。在首席执行官之下,没有任何主管具备跨部门推行上述决策的同等权威。在未从AI中获益的企业里,最常见的模式却恰恰相反:首席执行官将AI项目划归IT部门或转型办公室,核准预算后便静候结果——然而组织本身并未获得交付该结果的充分赋权。
第二,精准选定核心问题,并围绕这些问题重构工作流程。筛选标准不在于工作流程的形式是否新奇,而在于其是否具有实质影响:能否推动营收增长、提升利润率、防范风险或缩短业务周期?是否由单一业务负责人对最终成果完全负责?通过这一筛选后,重构工作流程才进入攻坚阶段:拆解原有工作流以淘汰过时流程;重新定义岗位和职责,使过去全由人工执行、复核与批准的工作,在清晰问责的前提下转化为人与AI协同模式;将审批权限下放至施加专业判断的实际节点;同时建立能够在实际运行过程中发挥作用的治理机制,因为AI产出内容的规模与速度,已远超人工审核的处理极限。大部分时间正是消耗于这一重塑过程。
第三,回归AI技术本身。斯洛克指出多数企业无需追求最新模型,这一观点切中事实,且正被越来越多企业所认同。然而,该议题之下更深层的问题尚未得到透彻理解。首先需评估是否确有必要引入AI模型:许多企业从未尝试过的确定性自动化,本身就足以带来显著改进,而现实中不少企业却在调用前沿大模型处理例行性事务。其次是基础设施配置。我现在越来越多地讨论开源与闭源模型之间的最佳组合。这让人不由回想起当年关于“云端还是本地部署”架构的思考,二者的差异在于:云计算历经十年才演化出多云策略,而模型部署从一开始便呈现多供应商并存的格局。最后,模型选择绝非一次性决策。企业需要持续评估和切换模型,而这种能力在当下多数组织中仍极为匮乏。
上述内容均非纯粹的技术项目。它涉及企业的每一个职能部门,并深植于核心业务流程之中。
接下来,董事会必然会追问:实现回报尚需多久?高管团队最终都会得出相同的共识:项目投入远超最初设想。原因不在于词元本身的价格,而在于体系建设完成之前,前期成本将持续高于其带来的财务回报。波士顿咨询集团(BCG)的应用AI指数(Applied AI Index)显示,目前企业AI支出占营收的比重已从2025年底的1.7%上升至3.3%。从企业内部视角来看,这恰恰验证了斯洛克所指出的“成本中心”属性。
裁员并非降本增效的捷径
企业容易陷入一种误区:试图跳过体系重构而直接裁员。10月22日,巴克莱银行(Barclays)宣布裁员约5,000人,并将AI列为原因之一,市场随即将其解读为AI效应开始兑现的信号。然而巴克莱银行首席执行官仅将AI定位为“锦上添花”,且该行并未说明在上述裁员名额中,究竟有多少比例可确切归因于AI的应用。
精准核算工作的成本
评估AI成效的标准包含两个维度:其一是产出质量:工作成果是否达到企业设定的关键绩效指标(KPI)或服务水平。其二是产出结果的全口径成本,包括模型开支、数据成本、系统协调、数据校验、人工处理异常的开支、返工成本及治理费用。词元支出仅占其中一项,且往往并非最高项。未来,企业级AI最终会以这种方式来衡量,即仅为验收合格的业务成果付费,而非为消耗的计算智能付费。然而,目前极少有企业能够准确核算该项数据。企业的管理仪表盘仅显示按模型分类的使用量,却未能体现相关投入带来的实际回报。结果导致账单先行到达,而技术价值尚未显现,市场因而将其误读为裁员信号。
何时才能看到回报?
考虑到多数企业在确立责任主体、重构业务流程及建立衡量标准方面仍有大量工作亟待完成,我认为,在2027年底之前,市场预计难以普遍观察到明确、可量化的AI财务收益。至于标普493家企业实现广泛获益,至少仍需数年时间。
在此之前,以下四个问题可帮助企业评估自身所处的实际阶段:
单位产出成本。企业能否精准核算AI工作的成本与回报,还是仅仅统计了技术所覆盖的人员范围?
应用情况。究竟是哪些人员在哪些具体工作流中真正应用了相关工具?订阅账号数量并不等同于实际应用率。
推进顺序。企业是在实施裁员之前还是之后,着手重塑运营模式?
模型纪律。企业是否在用前沿模型的高昂成本,去处理例行性基础事务?
斯洛克所指的那条平坦走势线,本质上是标普493家企业对上述问题作答的平均映射。当这些问题的答案发生改变时,那条曲线才会随之发生变动。(财富中文网)
本文作者亚当·杜米在私营科技公司World Wide Technology(WWT)主管企业前沿实验室战略。WWT提供本文所建议的企业级AI集成业务,并与英伟达(NVIDIA)、戴尔(Dell)、思科(Cisco)和微软(Microsoft)建立了合作伙伴关系。杜米本人未持有本文所提及公司的任何股票。
Fortune.com上发表的评论文章中表达的观点,仅代表作者本人的观点,不代表《财富》杂志的观点和立场。
译者:刘进龙
审校:汪皓
Apollo Global Management chief economist Torsten Slok wrote on Oct. 24 that outside the technology sector, AI has delivered zero financial payoff. Revenue per worker and profit margins are rising at the Magnificent 7 and flat across the other 493 companies in the S&P 500. Outside tech, he writes, token spending is a cost center weighing on margins. The AI story “will be decided in the S&P 493, not the Mag 7.”
Slok has the beneficiaries right. Thus far, the value has sat with the companies selling AI infrastructure, not the enterprises consuming the technology. The Oct. 28 earnings reports made the point: for the quarter ended Sept. 30, Azure revenue grew 48% and Google Cloud 103%, driven in large part by AI demand. The buyers of that capacity reported job cuts, not margin gains. The more interesting discussion is what is happening inside those companies that keeps their spend from converting to realized gains, what has to change, and when it will.
The payoff is landing in people, not in companies
Surveys this year from the St. Louis Fed and the Census Bureau put work use of generative AI at about 40% of workers and adoption at about a quarter of firms. Individuals are running ahead of their employers. Employees are saving real hours with AI. Some teams, and sometimes whole divisions, are seeing real benefit too. But those gains are not adding up across the enterprise, because the core operating model has not changed. The workflows, the processes and the decision approvals were built around people doing the work, and the reviews, handoffs and sign-offs are still there even after AI has taken over the task. In an AI-enabled operation, a process built for human pacing becomes the constraint, which is why the gains stay in pockets instead of reaching the whole company.
What changing the operating model actually means
Executives nod at “operating model.” Boards ask what it means in practice. Three things rise to the surface, and each is hard to enact in the companies Slok is describing.
First, AI must be a CEO-owned initiative. That does not mean sponsorship. It means one accountable party for building a new operating system and making the difficult calls that come with it: declaring the outcome, setting the pace, redesigning the work, deciding how much trust to extend to a model, and choosing what gets measured. Nobody below the CEO carries the same authority to enforce those decisions in every function. The most common pattern I see in enterprises not realizing value is the opposite of ownership: the CEO has delegated AI to IT or a transformation office, approved a budget, and is waiting for a result that the organization has no mandate to produce.
Second, picking the right problems and rebuilding the work around them. The filter is whether a workflow is material, not whether it is interesting: does it move revenue, margin, risk or cycle time, and will one business leader own the outcome. Pass that filter and the hard work begins: deconstructing workflows to eliminate dated processes, redefining roles so that work once performed, reviewed and approved by people alone is shared with AI without losing accountability, resetting approval authorities to the point where judgment is now applied, and establishing a governance model that operates at runtime, because AI produces output at a volume and speed that no manual review can keep pace with. That is where most of the time goes.
Third, the AI itself. Slok is right that most companies do not need the latest model, and enterprises increasingly understand that. Less understood are the layers beneath that conversation. Start with whether an AI model is needed at all: significant improvements are available through deterministic automation that most organizations have never pursued, while many are using frontier models for routine tasks. Then comes infrastructure. Increasingly I am discussing the optimal mix of open and closed models, which revives the considerations of the cloud versus on-premises era with one difference: cloud took a decade to become multi-cloud, and model strategy is multi-vendor from the start. Finally, selecting a model is not a one-time event. That capability is very rare in most organizations today.
None of this is a technology project. It touches every function and lives inside core processes.
Boards then ask how long. Every executive team reaches the same realization: this is more expensive than we thought. Not because of token prices but because the build costs more than it returns until it is done. BCG’s Applied AI Index puts AI spending at 3.3% of revenue now, up from 1.7% in late 2025. That is Slok’s cost center, seen from the inside.
Why headcount will not shortcut it
The temptation is to skip the build and cut staff. Barclays announced roughly 5,000 job cuts on Oct. 22 and cited AI, and markets read it as the payoff arriving. Barclays’ own chief executive called AI “the icing on the cake,” and the bank has not said how much of the number is attributable to AI at all.
Measure the cost of the work
The right number has two sides. On one, the quality of the outcome: did the work meet the KPI or service level the business set for it. On the other, the full cost of producing it: the model, the data, the orchestration, the validation, the human handling of exceptions, the rework and the governance, of which token spend is one line and rarely the largest. Enterprise AI will be measured this way, paying for outcomes accepted rather than intelligence consumed, and almost no company can produce that number today. Their dashboards show what is being used, by model, and nothing about what that spend returned. So the bill arrives before the value does, and the market reads layoffs instead.
When
Given the ownership, redesign and measurement work still ahead at most companies, I would not expect widespread acknowledgement of specific, measurable AI benefits before the end of 2027. Widespread gains across the 493 are at least a couple of years away.
Until then, four questions tell you where your company stands:
Cost per outcome. Do we know what AI work costs and returns, or only how many people it touched?
Adoption. Who is using the tools, and in which workflows? Seat counts are not usage.
Sequencing. Are we building the operating model before we cut, or after?
Model discipline. Are we paying frontier prices for routine work?
Slok’s flat line is the average of 493 answers to those questions. It will move when the answers do.
Adam Dumey leads enterprise frontier lab strategy at World Wide Technology (WWT), a privately held technology firm. WWT sells the enterprise AI integration work this piece recommends and partners with NVIDIA, Dell, Cisco and Microsoft. He holds no positions in the companies mentioned.
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