
上周,Netflix裁撤了约1000个岗位,同时换掉了首席内容官贝拉·巴贾里亚。巴贾里亚在Netflix任职近十年,一手将该流媒体平台打造成全球娱乐巨头。Netflix对外表示,巴贾里亚即将“离任”——既不是要“多陪伴家人”,也没提“追求其他事业”。无论真实情况怎样,她都已然出局。
特朗普在《学徒》(The Apprentice)里把“你被解雇了”变成了自己的招牌台词。可不知从何时起,美国企业界竟把这种做派上升成了一套管理哲学。接替巴贾里亚的彼得·赖斯对此深有体会。2022年,时任迪士尼首席执行官的鲍勃·查佩克突然将赖斯从高管任上解职,让赖斯本人乃至整个好莱坞都措手不及。仅仅几个月后,查佩克自己也遭解雇——他在家中接到一通电话才得知自己已被免职,当时距他原定在道奇体育场(Dodger Stadium)一场音乐会上介绍艾尔顿·约翰的时间仅剩几个小时,那场演出还要在Disney+上直播。
在近期出版的回忆录《城堡墙后》(Behind the Castle Walls)中,查佩克记述了自己在迪士尼数十年的职业生涯如何黯然落幕,其中提到他连与共事多年的员工道别的机会都未曾有过。他想不通,这些人为何非要这么冷酷?
好莱坞向来竞争激烈,有时甚至充斥着权谋算计。高管人来人往,事业有起有落。无论成就多高,谁也不能保证自己一辈子有事做。可问题是,不知从何时起,在人离场时给予起码的体面竟成了件奢望?平心而论,Netflix联合首席执行官泰德・萨兰多斯公开肯定了巴贾里亚的贡献。公司因业绩或战略需要换帅,无可厚非。但艰难决策与不必要的冷酷,终究不是一回事。
巴贾里亚当然不会有事。但其余近千名被裁员工呢?或许企业董事会认为,果断裁员才能让华尔街安心。这种做法颇有些乔治・斯坦布伦纳的味道:我们冷峻、果决,不怕做艰难决定。但也许我们太过迷恋“强硬”作风,反倒忘了做人该有的体面。
可这一切图什么呢?华尔街或许会为削减成本的公司叫好,但冷酷无情换不来市场的肯定。企业又要为此付出怎样的长远代价?想想看,一场说裁就裁的解雇,会向留下来的人传递什么信号。他们眼睁睁看着一个为企业奉献了数年乃至数十年的同事,几乎一夜之间便消失无踪。他们会怎么想?忠诚还有意义吗?付出会被记住吗?公司真的把他们当回事吗?还是说,他们自己最终也不过是随时可以抛弃的耗材,出局只是时间问题?
多项研究表明,裁员时亏待员工,会给企业埋下长远隐患。哥伦比亚商学院(Columbia Business School)的研究发现,如果员工觉得裁员不公,留任员工的归属感会大打折扣。2023年一项针对爱彼迎(Airbnb)裁员的研究同样发现,那些认为裁员过程不公的员工对管理层更不信任、工作满意度更低,也更容易产生消极抵触的情绪。研究人员指出,尊重、体面和坦诚沟通,是决定员工如何看待裁员过程的关键。
可以想见,公司如何对待被解雇的员工,会直接影响留任员工。企业在招聘、培训和留用人才方面投入巨大,聘请顾问研究组织文化,还组织脱产集训、团建活动和信任背摔。企业宣称员工是其最宝贵的资产,称他们为团队成员、伙伴,甚至家人。然而到了分道扬镳时,公司对待这些“宝贵资产”的方式,有时却和处理过时办公家具或淘汰旧技术没什么两样。这种反差实在刺眼。
不妨看看现任美国管理和预算办公室(Office of Management and Budget)主任的拉塞尔·沃特在2023年的一番言论。他当时表示,希望联邦官僚“受到创伤性影响”,让他们每天早上醒来就不想去上班。无论你对政府规模持何种政治立场,裁撤不必要的岗位与刻意打击在岗者的士气,终究是两回事。对某个岗位是否有存在价值的分歧,凭什么变成对做这份工作的人的不尊重?
工会之所以能吸引劳动者,是因为它能为员工提供保障,使其免遭随意处置或不公对待。抵制工会的企业常称,无需第三方介入也能与员工建立良好关系。这话说得过去。但就算反对工会,至少也该维护人的尊严吧?而这一问题,正变得愈发紧迫。
人工智能正从根本上重塑就业格局,一个新的时代正在到来。无论年轻还是年长,数以百万计的劳动者都在担心,自己耗费多年打磨的技能未来是否还有价值,这种焦虑情有可原。一些岗位会消失,另一些则会彻底改变。企业在人员安排上难免要做出艰难决定,其中不少确实出于现实的经济考量。可如果AI智能体和技术已在不断放大就业的不确定性,我们至少也该在“待人”这件事上做到体面。
我并不是说,辞退员工要搞得仪式感满满,也不认为企业应当留用已经无法创造价值的员工。有些时候,确实需要快速、保密、果断地处理。但多一点体谅,又能付出多少成本?一场坦诚的沟通、对员工过往贡献的由衷肯定、一次体面告别的机会、在他寻找下一份工作时提供些支持、一场不令对方蒙羞的离职安排。这些都算不上什么奢侈的福利,只是最基本的尊重,而且很可能会带来丰厚回报。
离职员工日后有可能成为客户、商业伙伴、品牌支持者,甚至还可能重新回来任职。那些在艰难抉择中能够体恤他人的管理者,往往更能赢得留任员工的信任。潜在求职者,甚至消费者,也都会把这些看在眼里。
毕竟,声誉的建立不是只看企业风光时如何庆贺成绩,更要看它面对难堪时如何处置。雇佣关系本质上是一项社会契约:企业提供薪酬与机会,员工投入时间、精力、创造力,往往也倾注了很大一部分自我认同。我们都知道,这份契约不可能永久存续。但契约终止,不代表此前的价值、同事情谊与人文温度就此清零。
大多数人在职业生涯中都难免遭遇被动离职的情况。还没有过相关经历的人要记住,今天拍板裁人的决策者,他日可能也会接到离职通知。鲍勃・查佩克、彼得・赖斯就是最好的例子。
在我们飞速奔向一个由AI主导的未来之际,企业能培养的最珍贵的竞争优势,或许正是那一点人性的体面。其成本微乎其微,红利却能绵延数年。
本文作者保罗·哈达是为纽约大学斯特恩商学院教授。
Fortune.com上评论文章中表达的观点仅代表作者个人观点,并不代表《财富》杂志的观点和立场。(财富中文网)
译者:梁宇
审校:夏林
上周,Netflix裁撤了约1000个岗位,同时换掉了首席内容官贝拉·巴贾里亚。巴贾里亚在Netflix任职近十年,一手将该流媒体平台打造成全球娱乐巨头。Netflix对外表示,巴贾里亚即将“离任”——既不是要“多陪伴家人”,也没提“追求其他事业”。无论真实情况怎样,她都已然出局。
特朗普在《学徒》(The Apprentice)里把“你被解雇了”变成了自己的招牌台词。可不知从何时起,美国企业界竟把这种做派上升成了一套管理哲学。接替巴贾里亚的彼得·赖斯对此深有体会。2022年,时任迪士尼首席执行官的鲍勃·查佩克突然将赖斯从高管任上解职,让赖斯本人乃至整个好莱坞都措手不及。仅仅几个月后,查佩克自己也遭解雇——他在家中接到一通电话才得知自己已被免职,当时距他原定在道奇体育场(Dodger Stadium)一场音乐会上介绍艾尔顿·约翰的时间仅剩几个小时,那场演出还要在Disney+上直播。
在近期出版的回忆录《城堡墙后》(Behind the Castle Walls)中,查佩克记述了自己在迪士尼数十年的职业生涯如何黯然落幕,其中提到他连与共事多年的员工道别的机会都未曾有过。他想不通,这些人为何非要这么冷酷?
好莱坞向来竞争激烈,有时甚至充斥着权谋算计。高管人来人往,事业有起有落。无论成就多高,谁也不能保证自己一辈子有事做。可问题是,不知从何时起,在人离场时给予起码的体面竟成了件奢望?平心而论,Netflix联合首席执行官泰德・萨兰多斯公开肯定了巴贾里亚的贡献。公司因业绩或战略需要换帅,无可厚非。但艰难决策与不必要的冷酷,终究不是一回事。
巴贾里亚当然不会有事。但其余近千名被裁员工呢?或许企业董事会认为,果断裁员才能让华尔街安心。这种做法颇有些乔治・斯坦布伦纳的味道:我们冷峻、果决,不怕做艰难决定。但也许我们太过迷恋“强硬”作风,反倒忘了做人该有的体面。
可这一切图什么呢?华尔街或许会为削减成本的公司叫好,但冷酷无情换不来市场的肯定。企业又要为此付出怎样的长远代价?想想看,一场说裁就裁的解雇,会向留下来的人传递什么信号。他们眼睁睁看着一个为企业奉献了数年乃至数十年的同事,几乎一夜之间便消失无踪。他们会怎么想?忠诚还有意义吗?付出会被记住吗?公司真的把他们当回事吗?还是说,他们自己最终也不过是随时可以抛弃的耗材,出局只是时间问题?
多项研究表明,裁员时亏待员工,会给企业埋下长远隐患。哥伦比亚商学院(Columbia Business School)的研究发现,如果员工觉得裁员不公,留任员工的归属感会大打折扣。2023年一项针对爱彼迎(Airbnb)裁员的研究同样发现,那些认为裁员过程不公的员工对管理层更不信任、工作满意度更低,也更容易产生消极抵触的情绪。研究人员指出,尊重、体面和坦诚沟通,是决定员工如何看待裁员过程的关键。
可以想见,公司如何对待被解雇的员工,会直接影响留任员工。企业在招聘、培训和留用人才方面投入巨大,聘请顾问研究组织文化,还组织脱产集训、团建活动和信任背摔。企业宣称员工是其最宝贵的资产,称他们为团队成员、伙伴,甚至家人。然而到了分道扬镳时,公司对待这些“宝贵资产”的方式,有时却和处理过时办公家具或淘汰旧技术没什么两样。这种反差实在刺眼。
不妨看看现任美国管理和预算办公室(Office of Management and Budget)主任的拉塞尔·沃特在2023年的一番言论。他当时表示,希望联邦官僚“受到创伤性影响”,让他们每天早上醒来就不想去上班。无论你对政府规模持何种政治立场,裁撤不必要的岗位与刻意打击在岗者的士气,终究是两回事。对某个岗位是否有存在价值的分歧,凭什么变成对做这份工作的人的不尊重?
工会之所以能吸引劳动者,是因为它能为员工提供保障,使其免遭随意处置或不公对待。抵制工会的企业常称,无需第三方介入也能与员工建立良好关系。这话说得过去。但就算反对工会,至少也该维护人的尊严吧?而这一问题,正变得愈发紧迫。
人工智能正从根本上重塑就业格局,一个新的时代正在到来。无论年轻还是年长,数以百万计的劳动者都在担心,自己耗费多年打磨的技能未来是否还有价值,这种焦虑情有可原。一些岗位会消失,另一些则会彻底改变。企业在人员安排上难免要做出艰难决定,其中不少确实出于现实的经济考量。可如果AI智能体和技术已在不断放大就业的不确定性,我们至少也该在“待人”这件事上做到体面。
我并不是说,辞退员工要搞得仪式感满满,也不认为企业应当留用已经无法创造价值的员工。有些时候,确实需要快速、保密、果断地处理。但多一点体谅,又能付出多少成本?一场坦诚的沟通、对员工过往贡献的由衷肯定、一次体面告别的机会、在他寻找下一份工作时提供些支持、一场不令对方蒙羞的离职安排。这些都算不上什么奢侈的福利,只是最基本的尊重,而且很可能会带来丰厚回报。
离职员工日后有可能成为客户、商业伙伴、品牌支持者,甚至还可能重新回来任职。那些在艰难抉择中能够体恤他人的管理者,往往更能赢得留任员工的信任。潜在求职者,甚至消费者,也都会把这些看在眼里。
毕竟,声誉的建立不是只看企业风光时如何庆贺成绩,更要看它面对难堪时如何处置。雇佣关系本质上是一项社会契约:企业提供薪酬与机会,员工投入时间、精力、创造力,往往也倾注了很大一部分自我认同。我们都知道,这份契约不可能永久存续。但契约终止,不代表此前的价值、同事情谊与人文温度就此清零。
大多数人在职业生涯中都难免遭遇被动离职的情况。还没有过相关经历的人要记住,今天拍板裁人的决策者,他日可能也会接到离职通知。鲍勃・查佩克、彼得・赖斯就是最好的例子。
在我们飞速奔向一个由AI主导的未来之际,企业能培养的最珍贵的竞争优势,或许正是那一点人性的体面。其成本微乎其微,红利却能绵延数年。
本文作者保罗·哈达是为纽约大学斯特恩商学院教授。
Fortune.com上评论文章中表达的观点仅代表作者个人观点,并不代表《财富》杂志的观点和立场。(财富中文网)
译者:梁宇
审校:夏林
Last week,Netflixeliminated roughly 1,000 jobs and replaced its chief content officer,Bela Bajaria,who had spent years helping transform the streaming service into a global entertainment powerhouse.Netflix said Bajaria was“leaving”after nearly a decade.She wasn’t departing to“spend more time with her family”or to“pursue other interests.”Whatever the circumstances of her departure,she was out.
Donald Trump turned firing people into a catchphrase on The Apprentice.But somewhere along the way,corporate America seems to have turned that sentiment into a management philosophy.Her replacement,Peter Rice,knows the experience firsthand.In 2022,Rice was abruptly dismissed from his senior position atDisneyby then-CEO Bob Chapek,reportedly catching himself and much of Hollywood by surprise.Only months later,Chapek himself was fired,learning of his own dismissal via a phone call at home hours before he was scheduled to introduce Elton John at a concert at Dodger Stadium that was being live streamed on Disney+.
In his recent memoir,Behind the Castle Walls,Chapek reflects on the painful end to his decades-long Disney career,including the absence of an opportunity to say goodbye to the employees he had spent years working alongside.Why,he wondered,did they have to be so cold?
Hollywood has always been a competitive,sometimes Machiavellian ecosystem.Executives come and go.Careers rise and fall.And nobody,regardless of their accomplishments,is entitled to lifetime employment.But when did treating people with dignity on their way out become such an inconvenience?To be fair,Netflix co-CEO Ted Sarandos publicly acknowledged Bajaria’s contributions.And companies have every right to change leadership when performance or strategy demands it.But there’s a difference between making a tough decision and making an unnecessarily harsh one.
Bajaria,of course,will be fine.But what about the roughly thousand other employees who lost their jobs?Perhaps corporate boards believe that decisive dismissals send a reassuring message to Wall Street.There’s something almost George Steinbrenner-like about it:We’re steely,resolute and not afraid to make tough decisions.Perhaps we’ve become so enamored with the notion of appearing tough that we’ve forgotten the value of being decent.
And to what end?Wall Street may reward companies for cutting costs.But there’s no market bump for being callous.And what about the longer-term implications for the businesses themselves?Think about the message an abrupt firing sends to the employees who remain.They watch someone who has dedicated years,sometimes decades,to an organization disappear almost overnight.What are they supposed to conclude?That loyalty matters?That their contributions will be remembered?That the company values them as individuals?Or that they,too,are ultimately completely disposable and that it’s just a matter of time.
Multiple studies suggest that treating employees poorly during layoffs can have lasting business consequences.Columbia Business School researchhas found that layoffs perceived as unfair can undermine the commitment of employees who remain.Similarly,a2023 studyexamining Airbnb’s layoffs found that employees who perceived the process as unfair reported lower levels of trust in management,reduced job satisfaction and greater cynicism.The researchers found that respect,dignity and honest communication were important in shaping employees’perceptions of the layoff process.
Not surprisingly,how you treat the people you fire impacts the people you retain.Companies spend enormous amounts of money recruiting,training and retaining talented employees.They hire consultants to study organizational culture and facilitate retreats,team-building exercises and trust falls.Organizations proclaim that people are their greatest assets—calling employees team members,cast members or even family.And yet,when it’s time to part ways,they sometimes treat those same great assets no better than obsolete office furniture or outdated technology.The contradiction is remarkable.
Consider a remark Russell Vought,now director of the Office of Management and Budget,made in 2023.He said he wanted federal bureaucrats to be“traumatically affected”—to wake up not wanting to go to work.Whatever one’s political views about the size of government,surely there’s a distinction between eliminating unnecessary positions and deliberately demoralizing the people occupying them.Why should disagreement over the value of someone’s job translate into disrespect for the person doing it?
One reason unions can be appealing is that they provide employees with protections against arbitrary or unfair treatment.Companies that resist unionization often argue that they can foster better relationships with employees without third-party intervention.Fair enough.But if you’re anti-union,shouldn’t you at least be pro-human?And this question is becoming more urgent.
We’re entering an era in which artificial intelligence threatens to fundamentally reshape employment.Millions of workers,young and old,are understandably anxious about whether the skills they’ve spent years developing will remain valuable.Some positions will disappear.Others will change beyond recognition.Companies will face difficult decisions about their workforces,often for legitimate economic reasons.But if A.I.agents and technology are going to make employment increasingly uncertain,shouldn’t we at least get the human part right?
I’m not suggesting that firing someone should become a prolonged ceremony or that companies should retain employees who are no longer contributing.Sometimes speed,confidentiality and decisive action are necessary.But what’s the cost of a little consideration?An honest conversation.A meaningful acknowledgment of someone’s contributions.A reasonable opportunity to say goodbye.Assistance in finding the next opportunity.A departure that doesn’t leave someone feeling humiliated.These aren’t extravagant benefits.They’re basic expressions of respect.And they may pay substantial dividends.
Former employees can become future customers,business partners,advocates or even employees again.Remaining employees are more likely to trust leaders who demonstrate compassion when making difficult decisions.And prospective employees,and even customers,are paying attention as well.
Reputations,after all,are built not simply on how organizations celebrate success,but how they handle uncomfortable moments.Employment is,at its heart,a social contract.Organizations provide compensation and opportunity.Employees contribute their time,energy,creativity and,often,a considerable portion of their identities.We all know that the contract won’t always last forever.But its conclusion shouldn’t nullify the value,the camaraderie and the humanity that came before.
Most of us will experience some form of involuntary professional separation during our careers.And those who haven’t should remember that today’s person doing the firing may well be tomorrow’s person receiving the call.Just ask Bob Chapek.Or Peter Rice.
As we hurtle toward a future increasingly shaped by artificial intelligence,perhaps the most important competitive advantage a company can cultivate is something distinctly human—a little dignity.It costs so little.And it may pay dividends for years to come.
Paul Hardart is a professor at NYU Stern School of Business.
The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.