
企业完成精简、转型与扁平化改革后,该如何重拾增长?我近日就此采访了拜耳首席执行官比尔·安德森。他已在这家拥有163年历史的生命科学巨头推行了上述一系列变革。他将管理层人数从约1.6万人削减至4500人(公司总员工数为8.8万人),摒弃层级管理与年度预算机制,组建5000个小型团队,以90天为周期开展工作。下一步要做什么?
上月,我们在纽约贾维茨中心一处空旷角落,边喝外带咖啡边交谈。他告诉我:“过去三年,我们的目标基本上是活下去。如今,我们愿意在多大程度上突破自我,为公司设定宏大的发展目标,并为之奋斗?”
这是个值得深思的问题。上周,拜耳宣布计划投资22亿美元在俄亥俄州新建生产基地。拜耳全球首席运营官塞巴斯蒂安·古思(Sebastian Guth)近期在《财富》杂志撰文称,公司已经不再下达销售指标。投资者对拜耳重拾信心:过去一年拜耳股价上涨57%(巴斯夫上涨约21%,诺华上涨14%);但过去三年拜耳股价持平,而巴斯夫、诺华同期涨幅分别为43%、47%。安德森不仅提升了公司盈利能力,还推动最高法院作出一项裁决,处理了他上任前遗留的责任索赔纠纷。但真正的考验在于,他能否继续推动营收和利润增长。
安德森发现,即便赋予员工更多权限,也未必能提升他们做出艰难决策的意愿。“我们拥有良好的企业文化”,但在“勇敢坦诚、果断决策”等方面,“文化氛围稍显温和”。
为此,他从高层入手:“领导者的职责不是管理员工,也不是定好目标再层层下达。这一思路已行不通。领导者的职责是确立愿景,这与告诉每个人该做什么截然不同。”他说,“我们将95%的决策权下放至基层,而不是按照组织层级逐级下放。”他按优先级排序:使命第一,员工第二,股东第三,高管排在最后。
令人意外却又倍感鼓舞的是,安德森承认自己并非无所不知。这表明转型是持续且艰难的过程。安德森表示:“这不是文化建设计划,也不是沟通计划。99%的企业转型根本算不上转型,只是在调整组织架构图,把部门挪来挪去。” (财富中文网)
译者:中慧言-王芳
企业完成精简、转型与扁平化改革后,该如何重拾增长?我近日就此采访了拜耳首席执行官比尔·安德森。他已在这家拥有163年历史的生命科学巨头推行了上述一系列变革。他将管理层人数从约1.6万人削减至4500人(公司总员工数为8.8万人),摒弃层级管理与年度预算机制,组建5000个小型团队,以90天为周期开展工作。下一步要做什么?
上月,我们在纽约贾维茨中心一处空旷角落,边喝外带咖啡边交谈。他告诉我:“过去三年,我们的目标基本上是活下去。如今,我们愿意在多大程度上突破自我,为公司设定宏大的发展目标,并为之奋斗?”
这是个值得深思的问题。上周,拜耳宣布计划投资22亿美元在俄亥俄州新建生产基地。拜耳全球首席运营官塞巴斯蒂安·古思(Sebastian Guth)近期在《财富》杂志撰文称,公司已经不再下达销售指标。投资者对拜耳重拾信心:过去一年拜耳股价上涨57%(巴斯夫上涨约21%,诺华上涨14%);但过去三年拜耳股价持平,而巴斯夫、诺华同期涨幅分别为43%、47%。安德森不仅提升了公司盈利能力,还推动最高法院作出一项裁决,处理了他上任前遗留的责任索赔纠纷。但真正的考验在于,他能否继续推动营收和利润增长。
安德森发现,即便赋予员工更多权限,也未必能提升他们做出艰难决策的意愿。“我们拥有良好的企业文化”,但在“勇敢坦诚、果断决策”等方面,“文化氛围稍显温和”。
为此,他从高层入手:“领导者的职责不是管理员工,也不是定好目标再层层下达。这一思路已行不通。领导者的职责是确立愿景,这与告诉每个人该做什么截然不同。”他说,“我们将95%的决策权下放至基层,而不是按照组织层级逐级下放。”他按优先级排序:使命第一,员工第二,股东第三,高管排在最后。
令人意外却又倍感鼓舞的是,安德森承认自己并非无所不知。这表明转型是持续且艰难的过程。安德森表示:“这不是文化建设计划,也不是沟通计划。99%的企业转型根本算不上转型,只是在调整组织架构图,把部门挪来挪去。” (财富中文网)
译者:中慧言-王芳
Good morning. After you’ve streamlined and transformed and flattened your company, how do you get it to grow again? I recently asked that question to Bayer CEO Bill Anderson, who’s done all of the above at the 163-year-old health science giant. He’s reduced the number of managers from about 16,000 to 4,500 (in a company of 88,000) and replaced hierarchy and annual budgets with 5,000 small teams working on 90-day cycles. So what’s next?
“Our ambition, for the last three years, basically, was to survive,” he told me, as we sipped takeout coffee in an empty corner of New York’s Javits Center last month. “How much are we willing to stretch ourselves now and put out a bold ambition for what this company can be and fight for that?”
Good question. Bayer announced plans to invest $2.2 billion in a new Ohio manufacturing site last week. Global COO Sebastian Guth recently wrote in Fortune that the company stopped assigning sales targets. Investors are newly enthusiastic as Bayer’s stock is up 57% over the past year (versus about 21% for BASF and 14% for Novartis) but flat over the past three years (versus 43% and 47% growth, respectively). Anderson has improved profitability and won a Supreme Court ruling that addresses liability claims predating his arrival, but the real test will be whether he can continue to drive revenue and profit growth.
Anderson has found that giving people more authority doesn’t necessarily increase their willingness to make tough decisions. “We have a nice culture” that’s “a little softer” on things like “courageous authenticity and decisiveness.”
To address that, he started at the top: “The job of the leaders is not to manage people, and it’s not to decide the goals, and then, you know, cascade them. No, forget that. The job of the leaders is to set the vision. That’s very different than telling everyone what to do,” he said. “We are putting 95% of decision making at the bottom, not delegating it down in the hierarchy.” He ranks his priorities in descending order: Mission first, employees second, shareholders third, senior management last.
What’s oddly heartening is the realization that Anderson doesn’t have all the answers. It shows that transformation is ongoing and hard. “This is not a culture program or a communication program,” said Anderson. “Ninety-nine percent of all corporate transformations are not transformations. They’re just shuffling the boxes around.”