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大众汽车将裁员5万人,关停四座工厂

大众汽车董事会批准大规模降本方案,以应对同行竞争、美国关税政策等多重挑战。

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该公司计划推行大刀阔斧的降本举措。图片来源:Photo by Julian Stratenschulte/picture alliance via Getty Images

大众汽车董事会批准大规模降本方案,以应对中国车企激烈竞争、美国关税政策等多重挑战。

首席执行官奥利弗·布鲁姆(Oliver Blume)上周四在员工代表占比较高的董事会中,成功推动精简改革方案通过,令投资者备受鼓舞。

根据该方案,大众计划裁减约5万名员工,逐步关停德国境内四座工厂,以淘汰高成本过剩产能;同时将旗下约150款车型缩减至75款。

大众面临的最大挑战或许来自中国市场——这里曾是其主要利润来源。本土车企推出数百款新车型,价格战全面白热化,导致今年中国汽车整体市场规模下滑超20%。

此外,美国对欧洲进口汽车加征关税也对大众造成冲击。尽管在中国以外市场,大众全球销量同比有所增长,但公司今年上半年利润仍下滑31%,降至31亿欧元(折合36亿美元)。

大众实行劳资共治架构,员工代表占据董事会半数席位,下萨克森州政府也拥有两个席位。该方案7月在董事会会议上遭到否决,市场此前一直质疑布鲁姆能否推动该方案通过。

德意志银行(Deutsche Bank)分析师表示,本次董事会决议“结果远超市场悲观预期”。此举虽无法一夜之间解决大众面临的所有问题,但“打消了投资者最大的顾虑之一:大众是否还有能力做出应对挑战所需的艰难决策”。

分析师认为,此次改革或将对德国其他车企产生“光环效应”,推动同行进行类似的艰难调整。

大众表示,按照“现阶段”规划,公司将在2031至2034年间逐步关停埃姆登、茨维考、汉诺威、内卡苏尔姆四座工厂,但不排除未来将工厂改作他用。精简车型数量,有望提升单款车型产量,从而降低固定成本。

本次裁员覆盖管理人员与一线装配工人,集团还会同步精简管理层架构,提升决策速度。

大众汽车目前拥有约65万名员工,上一轮重组已启动裁员。8月21日,布鲁姆在公司官网线上问答中透露,根据此前的降本计划,大众已签署3.7万份减员协议,主要通过提前退休形式实现。

除大众主品牌外,集团旗下还拥有奥迪、斯柯达、保时捷、西雅特等汽车品牌。(财富中文网)

译者:中慧言-王芳

大众汽车董事会批准大规模降本方案,以应对中国车企激烈竞争、美国关税政策等多重挑战。

首席执行官奥利弗·布鲁姆(Oliver Blume)上周四在员工代表占比较高的董事会中,成功推动精简改革方案通过,令投资者备受鼓舞。

根据该方案,大众计划裁减约5万名员工,逐步关停德国境内四座工厂,以淘汰高成本过剩产能;同时将旗下约150款车型缩减至75款。

大众面临的最大挑战或许来自中国市场——这里曾是其主要利润来源。本土车企推出数百款新车型,价格战全面白热化,导致今年中国汽车整体市场规模下滑超20%。

此外,美国对欧洲进口汽车加征关税也对大众造成冲击。尽管在中国以外市场,大众全球销量同比有所增长,但公司今年上半年利润仍下滑31%,降至31亿欧元(折合36亿美元)。

大众实行劳资共治架构,员工代表占据董事会半数席位,下萨克森州政府也拥有两个席位。该方案7月在董事会会议上遭到否决,市场此前一直质疑布鲁姆能否推动该方案通过。

德意志银行(Deutsche Bank)分析师表示,本次董事会决议“结果远超市场悲观预期”。此举虽无法一夜之间解决大众面临的所有问题,但“打消了投资者最大的顾虑之一:大众是否还有能力做出应对挑战所需的艰难决策”。

分析师认为,此次改革或将对德国其他车企产生“光环效应”,推动同行进行类似的艰难调整。

大众表示,按照“现阶段”规划,公司将在2031至2034年间逐步关停埃姆登、茨维考、汉诺威、内卡苏尔姆四座工厂,但不排除未来将工厂改作他用。精简车型数量,有望提升单款车型产量,从而降低固定成本。

本次裁员覆盖管理人员与一线装配工人,集团还会同步精简管理层架构,提升决策速度。

大众汽车目前拥有约65万名员工,上一轮重组已启动裁员。8月21日,布鲁姆在公司官网线上问答中透露,根据此前的降本计划,大众已签署3.7万份减员协议,主要通过提前退休形式实现。

除大众主品牌外,集团旗下还拥有奥迪、斯柯达、保时捷、西雅特等汽车品牌。(财富中文网)

译者:中慧言-王芳

Volkswagen shares rose 6% on Friday after its board of directors approved sweeping cost cuts aimed at confronting challenges including ferocious Chinese competition and US tariffs.

Investors were cheered by CEO Oliver Blume’s success Thursday in pushing the streamlining effort through the board, where employees are strongly represented.

The plan envisions reducing Volkswagen’s work force by 50,000, phasing out four factories in Germany to eliminate expensive excess production capacity, and slimming the company’s roughly 150 different models to half that.

Perhaps the biggest challenge the company is facing is China, formerly a major source of profits. The overall Chinese market has slumped by more than 20% this year as local competitors launch hundreds of new models amid fierce price competition.

VW has also been hit by higher U.S. tariffs on cars imported from Europe. Volkswagen’s profits fell by 31% in the first half of the year to 3.1 billion euros ($3.6 billion), even though outside of China it sold more cars worldwide than the same period last year.

Volkswagen’s worker-friendly structure, with employee representatives holding half the board seats and the local government of Lower Saxony two, had raised doubts about whether Blume could push through his plan, which was rejected at a board meeting in July.

The board decision was a “much better than feared outcome,” wrote Deutsche Bank analysts. While it doesn’t solve VW’s challenges overnight, “it removes one of the biggest investor concerns: whether the company is still capable of making the difficult decisions required to address them.”

They said it could have a “halo effect” on other German manufacturers and encourage them to make similar difficult adjustments.

Volkswagen said that “currently” it plans to phase out production over 2031-34 at four plants, in Emden, Zwickau, Hannover und Neckarsulm, although it held out the possibility of finding other uses for the plants. Slimming the number of models would mean higher volumes per model, lowering fixed costs.

The job cuts would include management personnel as well as assembly line workers and would be accompanied by streamlining of management structures to speed decision-making.

Volkswagen, which has some 650,000 employees, is already in the process of reducing headcount under an earlier restructuring. In an online Q&A on the company’s website from Aug. 21, Blume said that the company had already signed 37,000 contracts to reduce headcount under that set of cost cuts, mainly through early retirement.

In addition to the core Volkswagen brand, its other nameplates include Audi, Skoda, Porsche and SEAT.

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