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一次学英语的经历,催生出12亿美元的生意

Emma Burleigh
2026-08-26

和无数创业者一样,比盖的创业灵感,也来自自己亲身遇到的一个难题。

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线上教育平台Preply的联合创始人、CEO基里尔·比盖在创业初期几乎是零收入,只能靠兼职的咨询工作勉强糊口。图片来源:Courtesy of Preply

很多科技公司融资成功后,人们只看到了它成功后的风光,却没有注意到创业者的筚路蓝缕,不少创业者在创业初期都有过几乎难以糊口的经历。比如在线教育平台Preply的联合创始人、CEO基里尔・比盖,他在创业第一年没从公司领过一分钱的薪水。现在,这家公司的估值已达12亿美元。

比盖在接受《财富》采访时表示:“我们当时约定谁都不拿工资,因为我们手里的资金实在有限。我们一心想把这件事做成。我们当时各自都有兼职工作,但绝大部分精力还是扑在Preply上。”

在创业的第一年,比盖的日子过得非常煎熬。2012年,26岁的比盖与德米特罗・沃洛申共同创立了Preply。这家公司早期拿到了一笔小额融资,但是不到一年就基本上烧光了,两人只能勒紧裤带过日子。为了严控成本,他们决定把公司设在老家乌克兰的首都基辅。同时,这两位创始人还不得不分别找一份兼职工作,以维持基本生计。

在第一笔融资耗尽后的头一年里,这两位乌克兰创业者没有从公司拿一分钱的工资。他们每周都会要花大约60个小时在公司的项目上,还要靠打工来赚取基本生活费。比盖有在诺基亚西门子网络公司做工程的经历,所以他在软件公司Creatio找了一份咨询顾问的工作。沃洛申则在攻读机器学习与人工智能博士学位,同时兼职为百威英博做软件开发。在资金捉襟见肘的日子里,两人靠着极简的运营模式,艰难验证着公司商业模式的可行性。

随着越来越多的语言教师和学习者入驻平台,又过了半年,两人才终于给自己开出了每月100美元的薪水。此后他们的收入水平逐步提升。在创业两年左右,他们的月薪涨到了500美元,也终于可以辞去兼职,全身心投入到Preply的运营中。现在十多年过去了,这家在线学习平台已经成长为一家估值12亿美元的“独角兽”公司,该平台有来自全球180多个国家的15万余名注册教师,提供了90多种语言的教学服务。

一次找家教的经历,如何催生出12亿美元的生意

和无数创业者一样,比盖的创业灵感,也来自自己亲身遇到的一个难题。

比盖的父母都是工程师,后来也转型创业。比盖在乌克兰首都基辅长大,从小就希望能像父母一样经商。但他十分清楚,创业的机会不是别人给你的,而是要靠你自己去寻找。而学习英语的经历,让他萌生了创立Preply的想法。当时和很多英语学习者一样,比盖也想找一位家教提升自己的英语水平。但在当时的互联网环境下,可选的渠道十分有限。最终他找到了一位老师,通过早年的通讯软件Skype远程上课。这种线上教学模式在当时还很新鲜,比盖从中看到了商机——打造一个聚合平台,让全球的语言教师和学习者能便捷地找到彼此。

“我们当时对这个想法感到很兴奋。如果能有一个平台,让你对接上全球最优秀的英语老师,那简直太棒了。于是我们决定自己动手把这个平台做出来。”比盖说。

在平台上线的头三周,比盖通过谷歌招募到了100名教师,他还亲自打营销电话给潜在用户。公司很快上线了师生间的支付与即时通讯功能。平台最初只提供英语教学,但随着每天几十份新增需求的涌入,他们很快扩充了语种。不久,Preply的用户便可以跟着远在地球另一端的母语者学习西班牙语和法语了。到了2016年,Preply拿到了一笔130万美元的种子融资,从而完成了产品迭代。现在,该平台已经搭建起了一个庞大的全球网络,并面向教师端和学生端开发了丰富的产品功能。

这家乌克兰的教育科技初创公司如今已拥有800名全职员工,平台入驻教师达 15万人,可供学习的语种既有汉语、阿拉伯语这样的大语种,也有希腊语、挪威语这样的小语种,每个语种至少都有数百名教师可供选择。该公司还在拓展非语言类课程,目前已开发出了数学、计算机科学、国际象棋等品类。今年年初,该公司的估值突破10亿美元,正式跻身“独角兽”行列。

今年1月,Preply完成由了WestCap领投的1.5亿美元的D轮融资,估值达到12亿美元。至此,该公司累计融资已超2.99亿美元。拿到融资后,该公司开始着手进行AI工具的研发,并扩招工程团队,特别是在纽约和伦敦两地。这家公司花了十多年时间不断尝试,才完成了向“独角兽”的华丽变身,最终也证明了一点——一家公司必须持续深耕创始人自身最有共鸣、最能共情的需求痛点,才有可能获得成功。

比盖表示:“我们经历了不少尝试与失败,直到我们把重心放在自己真正了解、有切身感受的需求上,一切才豁然开朗。学英语是我们成长过程中很重要的一部分,我们深知这个需求的规模,也明白它对很多人来说有多重要。”(财富中文网)

译者:朴成奎

很多科技公司融资成功后,人们只看到了它成功后的风光,却没有注意到创业者的筚路蓝缕,不少创业者在创业初期都有过几乎难以糊口的经历。比如在线教育平台Preply的联合创始人、CEO基里尔・比盖,他在创业第一年没从公司领过一分钱的薪水。现在,这家公司的估值已达12亿美元。

比盖在接受《财富》采访时表示:“我们当时约定谁都不拿工资,因为我们手里的资金实在有限。我们一心想把这件事做成。我们当时各自都有兼职工作,但绝大部分精力还是扑在Preply上。”

在创业的第一年,比盖的日子过得非常煎熬。2012年,26岁的比盖与德米特罗・沃洛申共同创立了Preply。这家公司早期拿到了一笔小额融资,但是不到一年就基本上烧光了,两人只能勒紧裤带过日子。为了严控成本,他们决定把公司设在老家乌克兰的首都基辅。同时,这两位创始人还不得不分别找一份兼职工作,以维持基本生计。

在第一笔融资耗尽后的头一年里,这两位乌克兰创业者没有从公司拿一分钱的工资。他们每周都会要花大约60个小时在公司的项目上,还要靠打工来赚取基本生活费。比盖有在诺基亚西门子网络公司做工程的经历,所以他在软件公司Creatio找了一份咨询顾问的工作。沃洛申则在攻读机器学习与人工智能博士学位,同时兼职为百威英博做软件开发。在资金捉襟见肘的日子里,两人靠着极简的运营模式,艰难验证着公司商业模式的可行性。

随着越来越多的语言教师和学习者入驻平台,又过了半年,两人才终于给自己开出了每月100美元的薪水。此后他们的收入水平逐步提升。在创业两年左右,他们的月薪涨到了500美元,也终于可以辞去兼职,全身心投入到Preply的运营中。现在十多年过去了,这家在线学习平台已经成长为一家估值12亿美元的“独角兽”公司,该平台有来自全球180多个国家的15万余名注册教师,提供了90多种语言的教学服务。

一次找家教的经历,如何催生出12亿美元的生意

和无数创业者一样,比盖的创业灵感,也来自自己亲身遇到的一个难题。

比盖的父母都是工程师,后来也转型创业。比盖在乌克兰首都基辅长大,从小就希望能像父母一样经商。但他十分清楚,创业的机会不是别人给你的,而是要靠你自己去寻找。而学习英语的经历,让他萌生了创立Preply的想法。当时和很多英语学习者一样,比盖也想找一位家教提升自己的英语水平。但在当时的互联网环境下,可选的渠道十分有限。最终他找到了一位老师,通过早年的通讯软件Skype远程上课。这种线上教学模式在当时还很新鲜,比盖从中看到了商机——打造一个聚合平台,让全球的语言教师和学习者能便捷地找到彼此。

“我们当时对这个想法感到很兴奋。如果能有一个平台,让你对接上全球最优秀的英语老师,那简直太棒了。于是我们决定自己动手把这个平台做出来。”比盖说。

在平台上线的头三周,比盖通过谷歌招募到了100名教师,他还亲自打营销电话给潜在用户。公司很快上线了师生间的支付与即时通讯功能。平台最初只提供英语教学,但随着每天几十份新增需求的涌入,他们很快扩充了语种。不久,Preply的用户便可以跟着远在地球另一端的母语者学习西班牙语和法语了。到了2016年,Preply拿到了一笔130万美元的种子融资,从而完成了产品迭代。现在,该平台已经搭建起了一个庞大的全球网络,并面向教师端和学生端开发了丰富的产品功能。

这家乌克兰的教育科技初创公司如今已拥有800名全职员工,平台入驻教师达 15万人,可供学习的语种既有汉语、阿拉伯语这样的大语种,也有希腊语、挪威语这样的小语种,每个语种至少都有数百名教师可供选择。该公司还在拓展非语言类课程,目前已开发出了数学、计算机科学、国际象棋等品类。今年年初,该公司的估值突破10亿美元,正式跻身“独角兽”行列。

今年1月,Preply完成由了WestCap领投的1.5亿美元的D轮融资,估值达到12亿美元。至此,该公司累计融资已超2.99亿美元。拿到融资后,该公司开始着手进行AI工具的研发,并扩招工程团队,特别是在纽约和伦敦两地。这家公司花了十多年时间不断尝试,才完成了向“独角兽”的华丽变身,最终也证明了一点——一家公司必须持续深耕创始人自身最有共鸣、最能共情的需求痛点,才有可能获得成功。

比盖表示:“我们经历了不少尝试与失败,直到我们把重心放在自己真正了解、有切身感受的需求上,一切才豁然开朗。学英语是我们成长过程中很重要的一部分,我们深知这个需求的规模,也明白它对很多人来说有多重要。”(财富中文网)

译者:朴成奎

Behind the glitz of multimillion-dollar funding rounds that define today’s unicorns are often years of founder sacrifices and barely-there paychecks. Kirill Bigai, the cofounder and CEO of online education marketplace Preply, paid himself virtually nothing for an entire year while getting his now $1.2 billion business off the ground.

“We agreed to not pay each other salaries, because we didn’t have a lot of capital,” Bigai tells Fortune. “We wanted to really make it successful. We had jobs on the side…But the majority of our time was still spent with Preply.”

The first year of scaling the language-learning platform was extremely tight. Bigai was 26 when he created the company with cofounder Dmytro Voloshyn in 2012. Preply raised a small amount of pre-seed funding in its early days, but within a year it was nearly spent, forcing them to bootstrap the business. Keeping their costs lean, the founders decided to run their company operations out of their hometown of Kyiv, Ukraine. Keeping overhead low came at a personal cost: The founders had to work two careers to pay their bills.

In the first year, after its pre-seed funding dried up, the Ukrainian entrepreneurs earned no income from the operation. They spent 60 hours a week working on their start-up, juggling side-hustles to earn just enough to live. Bigai worked as an implementation consultant at software company Creatio, with prior engineering experience at Nokia Siemens Networks. Meanwhile, Voloshyn pursued a PHD in machine learning and AI, also moonlighting as a software developer for AB InBev. With little to spare, the founders ran a lean operation as they worked to prove the business could survive.

Language tutors and learners began flocking to the site, but it wasn’t until six months later that they afforded themselves a $100 monthly salary. Their take-home gradually ticked up over time, and after about two years into their founding journey, they were finally able to pay themselves $500 and quit their jobs to focus on Preply full-time. One decade later, their learning platform is a $1.2 billion unicorn connecting more than 150,000 tutors with learners across 180 countries and more than 90 languages.

How the CEO’s search for an English tutor became a $1.2 billion business

Like legions of founders before him, the Preply cofounder drew his business inspiration from a personal problem he knew firsthand.

As the son of engineers-turned-entrepreneurs, Bigai grew up in Ukraine’s capital, aspiring to get into business like his parents. But he knew that a “miracle” wouldn’t suddenly make him a founder—he had to get out there and do something about it. And the process of trying to learn English himself sparked the idea for Preply. Like millions of other bilingual learners, Bigai sought a tutor to improve his English skills in an internet era with limited options. He eventually found a tutor who taught him remotely on a 2000s-era communications platform, Skype, where users could video call online. The service was so new that Bigai spotted a real business opportunity: creating a central hub where language teachers and learners could find and connect with each other.

“We were really excited about the opportunity here,” Bigai says. “We thought that if only there were a platform that can connect you to the world’s best tutors, that would be just phenomenal, and we decided to build it.”

During the first three weeks, Preply registered 100 tutors through Google Forms, with Bigai cold-calling customers to join the platform. The company then quickly launched payment and messaging services between the tutors and learners, with the language-learning offerings limited to English. But as dozens of requests poured in daily, they quickly expanded their offerings. Soon, Preply users could become fluent in Spanish with a native speaker on the other side of the world, or find a French tutor to help them gear up for finals. In 2016, a $1.3 million seed funding round helped Preply transform its product; now, the platform has a vast international network and builds out products for teachers and students.

The Ukraine-based edtech startup now employs 800 full-time employees, and hosts 150,000 tutors on its platform. It has hundreds of tutors for each language offering, from Mandarin and Arabic to Greek and Norwegian. The business is also growing its base of millions of curious thinkers with non-language subjects; Preply now covers math, computer science, and chess. Earlier this year, its successes propelled it into the unicorn club.

This January, Preply raised $150 million in a Series D funding round led by WestCap, almost tripling its valuation to $1.2 billion. It brought the company’s total funding to more than $299 million; with the new cash injection, the business set out to develop AI tools and expand its engineering department, especially in New York and London. Reaching that valuation took more than a decade of experimentation—and, eventually, a realization that the company needed to double down on a problem its founders knew intimately.

“It came to us through a few tries and failures, and I think it really clicked to us when we started to focus on the problem that we deeply understood and that we can relate to,” the CEO says. “English learning was a big part of our journeys, and we understood how big this problem is, and how important it is to many individuals.”

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