首页 500强 活动 榜单 商业 科技 商潮 专题 品牌中心
杂志订阅

民调显示:世界杯热度高涨,但美国仍算不上足球强国

尽管面临这一挑战,仍有不少美国成年人为美国队闯入世界杯淘汰赛感到兴奋。

文本设置
小号
默认
大号
Plus(0条)

本届世界杯给美国球迷带来了诸多激动人心的时刻,但最新民调显示,大多数美国民众仍未真正参与其中。

益普索体育(Ipsos Sports)独家向美联社提供的最新民调显示,世界杯点燃了球迷的热情,也激发了不少美国人的兴趣,但足球要在美国跻身主流运动之列,仍面临严峻挑战。

尽管面临这一挑战,仍有不少美国成年人为美国队闯入世界杯淘汰赛感到兴奋。

本次民调于6月26日至28日进行,时间节点为美国队小组赛出线之后、首轮淘汰赛击败波黑队之前。

球迷为美国男足的表现感到兴奋

约六成球迷对美国队闯入淘汰赛感到“极度”或“非常”兴奋,而在全体美国民众中,仅25%有相同感受。

从历史战绩来看,美国队一旦闯入淘汰赛便屡屡失利。美国队上一次在淘汰赛取胜还要追溯到2002年。

尽管本次民调是在美国队战胜波黑队之前进行的,但球迷早已对美国男足在小组赛的亮眼表现表示认可。多数球迷(55%)认为美国队的表现“极其出色”或“非常出色”,约四分之一的球迷认为表现“尚可”。

同样,约半数球迷认为,美国作为世界杯联合承办国,赛事筹备工作至少做得“非常”到位。

相比之下,民众对国际足联(FIFA)的赛事组织工作认可度较低。仅约三分之一的美国球迷认为其工作开展得“极其”或“非常”顺利。赛事期间,国际足联饱受批评:一方面强制设置补水暂停,被指打乱比赛节奏;另一方面配合实施针对伊朗的旅行限制与签证拒签政策。

民调发现,美国民众和球迷对国际足联的看法大致持平,持正面和负面观点的人数相近。约两成美国成年人对国际足联持正面看法,25%持负面看法,多数民众(占比55%)则没有明确倾向。

世界杯会成为美国人关注足球的转折点吗?大概率不会

即便世界杯在家门口举办,想要让美国人关注足球也并非易事。

仅约两成美国人自认是国际足球或美国足球的球迷,这一比例远低于职业橄榄球、篮球或棒球的球迷比例。约三分之一的美国成年人表示听过或读过“大量”世界杯资讯,而大多数人至少“略有耳闻”。

近两成的美国成年人(约17%)对世界杯后续赛事感到“极度”或“非常”兴奋。这一比例较益普索5月民调略有上升,却也凸显出美国建设足球强国所面临的挑战。

多数美国人认为,世界杯会提升其他美国民众对足球的关注度,但自身兴趣因此提升的人相对较少。约六成美国成年人认为,本届赛事将带动更多美国人关注足球运动,而24%的受访者表示自己对足球愈发感兴趣。

不过,球迷们尤为乐观。约四分之三的美国球迷预计本届世界杯将提升全美民众对足球的关注度,而非球迷群体中持这一看法的比例仅约50%。此外,约半数球迷表示世界杯提升了自身对足球的关注度,而非球迷群体中这一比例仅为17%。

不少民众通过观赛、社交媒体等方式关注赛事

除观赛外,民众还有其他方式参与世界杯。

约四成美国成年人(其中包括约半数球迷)表示会通过社交媒体追踪球队与球员动态。

约四分之一的美国人曾前往餐厅或酒吧观赛,或有此计划;约两成美国人参加过世界杯观赛派对。约两成美国成年人及33%的美国球迷表示,已购买球队球衣、海报、围巾等官方周边商品。

体育博彩机构数据显示,得益于美国男足的出色表现,本届世界杯投注量超出预期。民调显示,约一成美国人表示曾参与正规赛事投注,约5%的受访者通过预测市场押注比赛结果。

美国各主办城市陆续推出官方和民间观赛派对,8%的受访者表示他们曾前往主办城市现场观赛。(财富中文网)

益普索体育于6月26日至28日开展本次民调,共访问1027名美国成年人,样本取自益普索基于概率抽样的KnowledgePanel。全体成年人样本的抽样误差为±3.5个百分点。

译者:中慧言-王芳

本届世界杯给美国球迷带来了诸多激动人心的时刻,但最新民调显示,大多数美国民众仍未真正参与其中。

益普索体育(Ipsos Sports)独家向美联社提供的最新民调显示,世界杯点燃了球迷的热情,也激发了不少美国人的兴趣,但足球要在美国跻身主流运动之列,仍面临严峻挑战。

尽管面临这一挑战,仍有不少美国成年人为美国队闯入世界杯淘汰赛感到兴奋。

本次民调于6月26日至28日进行,时间节点为美国队小组赛出线之后、首轮淘汰赛击败波黑队之前。

球迷为美国男足的表现感到兴奋

约六成球迷对美国队闯入淘汰赛感到“极度”或“非常”兴奋,而在全体美国民众中,仅25%有相同感受。

从历史战绩来看,美国队一旦闯入淘汰赛便屡屡失利。美国队上一次在淘汰赛取胜还要追溯到2002年。

尽管本次民调是在美国队战胜波黑队之前进行的,但球迷早已对美国男足在小组赛的亮眼表现表示认可。多数球迷(55%)认为美国队的表现“极其出色”或“非常出色”,约四分之一的球迷认为表现“尚可”。

同样,约半数球迷认为,美国作为世界杯联合承办国,赛事筹备工作至少做得“非常”到位。

相比之下,民众对国际足联(FIFA)的赛事组织工作认可度较低。仅约三分之一的美国球迷认为其工作开展得“极其”或“非常”顺利。赛事期间,国际足联饱受批评:一方面强制设置补水暂停,被指打乱比赛节奏;另一方面配合实施针对伊朗的旅行限制与签证拒签政策。

民调发现,美国民众和球迷对国际足联的看法大致持平,持正面和负面观点的人数相近。约两成美国成年人对国际足联持正面看法,25%持负面看法,多数民众(占比55%)则没有明确倾向。

世界杯会成为美国人关注足球的转折点吗?大概率不会

即便世界杯在家门口举办,想要让美国人关注足球也并非易事。

仅约两成美国人自认是国际足球或美国足球的球迷,这一比例远低于职业橄榄球、篮球或棒球的球迷比例。约三分之一的美国成年人表示听过或读过“大量”世界杯资讯,而大多数人至少“略有耳闻”。

近两成的美国成年人(约17%)对世界杯后续赛事感到“极度”或“非常”兴奋。这一比例较益普索5月民调略有上升,却也凸显出美国建设足球强国所面临的挑战。

多数美国人认为,世界杯会提升其他美国民众对足球的关注度,但自身兴趣因此提升的人相对较少。约六成美国成年人认为,本届赛事将带动更多美国人关注足球运动,而24%的受访者表示自己对足球愈发感兴趣。

不过,球迷们尤为乐观。约四分之三的美国球迷预计本届世界杯将提升全美民众对足球的关注度,而非球迷群体中持这一看法的比例仅约50%。此外,约半数球迷表示世界杯提升了自身对足球的关注度,而非球迷群体中这一比例仅为17%。

不少民众通过观赛、社交媒体等方式关注赛事

除观赛外,民众还有其他方式参与世界杯。

约四成美国成年人(其中包括约半数球迷)表示会通过社交媒体追踪球队与球员动态。

约四分之一的美国人曾前往餐厅或酒吧观赛,或有此计划;约两成美国人参加过世界杯观赛派对。约两成美国成年人及33%的美国球迷表示,已购买球队球衣、海报、围巾等官方周边商品。

体育博彩机构数据显示,得益于美国男足的出色表现,本届世界杯投注量超出预期。民调显示,约一成美国人表示曾参与正规赛事投注,约5%的受访者通过预测市场押注比赛结果。

美国各主办城市陆续推出官方和民间观赛派对,8%的受访者表示他们曾前往主办城市现场观赛。(财富中文网)

益普索体育于6月26日至28日开展本次民调,共访问1027名美国成年人,样本取自益普索基于概率抽样的KnowledgePanel。全体成年人样本的抽样误差为±3.5个百分点。

译者:中慧言-王芳

This World Cup has given U.S. soccer fans plenty to cheer about — even if a new survey shows most Americans are still on the sidelines.

New polling from Ipsos Sports, provided exclusively to The Associated Press, shows that the World Cup has excited soccer fans and piqued many Americans’ interest, even as the sport faces an uphill climb to reach mainstream popularity in the United States.

Despite that challenge, many U.S. adults were excited about the United States making it to the knockout round of the World Cup. Most soccer fans in the U.S. have been pleased by the U.S. men’s national team performance, and the overwhelming majority are excited for the rest of the World Cup.

The poll was conducted June 26-28, after the United States advanced from the group stage but before they won against Bosnia-Herzegovina in the first knockout round.

Soccer fans are excited by the USMNT’s performance

About 6 in 10 soccer fans were “extremely” or “very” excited about the U.S. advancing to the knockout round, much higher than the 25% of Americans overall who said the same.

The United States has historically lost once they reached the knockout rounds. Before Wednesday, they had last won a knockout game in 2002.

Though this poll was conducted before the United States’ victory against Bosnia-Herzegovina, fans were already giving the U.S. men’s team credit for having a strong showing in the group stage. Most soccer fans, 55%, said the U.S. team’s performance was going “extremely well” or “very well.” One-quarter, roughly, believed it was going “somewhat well.”

Similarly, about half of soccer fans say the United States’ role in co-hosting the World Cup is going at least “very” well.

There’s less enthusiasm for FIFA’s role in managing the World Cup. Only about one-third of soccer fans in the U.S. say that’s going “extremely” or “very” well. During the tournament, FIFA has faced criticism for enforcing mandated hydration breaks that some say ruin the momentum of games, as well as cooperating with travel restrictions and visa refusals against Iran.

The poll found Americans and soccer fans alike are about evenly split on whether they have a favorable or unfavorable opinion of FIFA. About 2 in 10 U.S. adults have a positive view of FIFA, while 25% have a negative one. Most Americans — 55% — don’t have an opinion.

Will this be the moment Americans turn to soccer? Probably not

It’s not easy to get Americans to care about soccer, even with the World Cup in their backyard.

Only about 2 in 10 Americans consider themselves fans of international or U.S. soccer, far behind the share who root for professional football, basketball or baseball. And roughly one-third of U.S. adults say they have heard or read “a lot” about the World Cup, though most have heard at least “a little.”

Roughly 2 in 10 U.S. adults — 17% — say they are “extremely” or “very” excited about the rest of the World Cup. That’s up a smidge from Ipsos polling in May, but points to the challenge that comes with trying to turn America into a soccer nation.

Most Americans expect that the World Cup will increase other Americans’ interest in soccer, but relatively few say they have personally gotten more interested in the sport. About 6 in 10 U.S. adults think Americans in general will get more into soccer because of the World Cup, while 24% say they personally have.

Soccer fans are especially optimistic, though. About three-quarters of soccer fans in the U.S. expect this year’s World Cup will increase Americans’ general interest in soccer, compared to about half of non-soccer fans. And roughly half of soccer fans say the World Cup has increased their own interest in the sport, even if only 17% of non-fans say the same.

Many Americans will watch games or follow on social media

Outside of watching games, there are other ways for people to engage with the World Cup.

About 4 in 10 U.S. adults — including about half of soccer fans — say they have used social media to keep up with teams and players.

Roughly one-quarter of Americans have gone to a restaurant or bar to watch a game or plan to do so, and about 2 in 10 have gone to a World Cup watch party. About 2 in 10 U.S. adults — and 33% of soccer fans in the U.S. — say they have bought official merchandise like team jerseys, posters or scarves.

As sportsbooks note how World Cup betting has exceeded expectations amid the USMNT’s success, about 1 in 10 Americans in the poll say they have placed an official bet on the games. About 5% say they have traded on game outcomes using a prediction market.

And with official and unofficial watch parties popping up in host cities across the United States, 8% say they have watched a game from a host city.

The Ipsos Sports poll of 1,027 adults was conducted June 26-28 using a sample drawn from the Ipsos probability-based KnowledgePanel. The margin of sampling error for adults overall is plus or minus 3.5 percentage points.

财富中文网所刊载内容之知识产权为财富媒体知识产权有限公司及/或相关权利人专属所有或持有。未经许可,禁止进行转载、摘编、复制及建立镜像等任何使用。
0条Plus
精彩评论
评论

撰写或查看更多评论

请打开财富Plus APP

前往打开