
距离世界杯本周开赛仅剩数日,近十座美国承办城市已进入了赛事筹备的冲刺阶段,然而在一些体育氛围最浓厚的美国城市,球迷们只能在家观赛。从大型体育赛事的经济规律来看,这或许会在事后被证明是一个明智的决定。
本届世界杯的足球热潮将持续至7月19日,11座美国主办城市的赛事气氛最为热烈——78场比赛将在当地球场打响,覆盖波士顿、洛杉矶、达拉斯、亚特兰大等体育名城。美加墨三国合办的本届世界杯总计104场赛事,美国将承办其中绝大部分。
然而明显缺席主办城市名单的,却是那些拥有美国最狂热体育粉丝群体的城市,其中部分城市此前还承办过世界杯赛事。凤凰城大都会区坐拥全球密度最高的体育场馆群,本届却没有任何赛事在此落地。底特律四大职业联赛球队的主场都在市中心,互相之间只有走路距离,然而当地球迷同样无缘在家门口看赛。芝加哥也不会承办任何比赛,尽管它是美国第三大城市,并且在1994年——美国上一次承办世界杯时——举办了开幕式和揭幕战。
2026年世界杯主办城市经过激烈竞标后,于2022年正式敲定。但许多拒绝申办这一盛事的城市早在几年前就表明了不参与的态度,理由多为财政压力过大,且国际足联(世界杯主管机构)提出的承办条款繁杂苛刻。对于众多无缘本届赛事的美国体育名城而言,承办大型赛事带来的收益无法覆盖高昂的承办成本。
在2018年的一份声明中,亚利桑那州体育与旅游协会会长汤姆·萨德勒(Tom Sadler)解释了格伦代尔市(菲尼克斯近郊城市)为何放弃申办世界杯承办权:“国际足联无法就各类重大不确定事项给出具体说明,而这些未知风险很可能给我市带来巨额财政负担。”
芝加哥出于类似理由也退出了申办,时任市长拉姆·伊曼纽尔(Rahm Emanuel)指责国际足联提出的要求过分苛刻,而且在很多关键事项上缺乏透明度,“将我们的城市和全体纳税人置于财务风险中”。
伊曼纽尔2018年在接受当地媒体采访时直言:“国际足坛这帮人想让我们全额兜底承办赛事。虽然我一直渴望促进旅游业,但我绝不会随便开出空头支票,任由他们掏空纳税人的钱。”
国际足联未立即回应《财富》杂志的置评请求。
被国际足联冷落
想要获得承办资格,申办城市必须满足国际足联一长串硬性要求:球场要达到指定建设标准,对门票等相关项目免征税费,还要承担安保与后勤的绝大部分成本。除此之外,国际足联还有权随时单方面修改与承办城市签订的协议,并且不设立任何可使主办城市及其纳税人免于财务风险的赔偿条款。
诚然,主办一场全球同步直播、万众瞩目的顶级赛事,对城市具有十足的吸引力。在芝加哥遗憾缺席的情况下,堪萨斯城成为美国中西部地区在本届赛事中的唯一代表,当地官员经常表现出以此为荣。
密苏里州共和党联邦众议员马克·奥尔福德(Mark Alford)去年在给时任美国总统特朗普的公开信中写道:“世界应该看到美国中西部的美丽、好客和力量。”当时特朗普曾提出从民主党管理的城市收回主办权。
“与许多沿海主办城市不同,堪萨斯城是坐落在美国地理正中心的独苗承办城市,”阿尔福德写道。
然而,承办赛事的巨额开支往往会给地方经济留下长期隐患。虽说依托旅游增收和产业联动红利,世界杯这类大型赛事从国家宏观层面看有望实现盈利,但作为承办方的单个城市却大多难以实现收支平衡。基建投入很容易沦为沉没成本:赛事落幕之后,体育场这类核心场馆常年闲置并消耗公共财政资金,2010年南非和2014年巴西世界杯就出现过这类问题。
美国本土也曾上演过类似情况。根据2004年的一项研究,1994年世界杯结束后,9座美国承办城市累计亏损55亿至93亿美元,和赛前预估的40亿美元盈利相去甚远。亏损主要来自基建投入、高昂的安保与赛事运营开销。该研究还指出,世界杯带来的经济增量常会挤出本地原有消费:大量居民为避开人流密集区域选择外出暂避,原本会产生的本土消费随之流失。
与以往几届世界杯相比,本届世界杯的基础设施支出较小,部分原因是美国不必建造任何新体育场。而且部分承办城市借机落地公共交通、城市绿地等长效惠民项目,有望获得长期经济回报。
但即便部分城市曾被承办世界杯带来的国际声望打动,账单也已经在不断堆高,地方官员不得不在迎合国际足联和维护本地纳税人利益之间做出选择。新泽西州承办8场世界杯赛事,当地政府与国际足联曾就球迷交通附加费展开了一场广受关注的口水战,最终在第三方赞助商资助下,票价从150美元下调至约100美元。即便降价后,新泽西的球迷交通费在美国各承办城市中仍然处于高位。(财富中文网)
译者:珠珠
距离世界杯本周开赛仅剩数日,近十座美国承办城市已进入了赛事筹备的冲刺阶段,然而在一些体育氛围最浓厚的美国城市,球迷们只能在家观赛。从大型体育赛事的经济规律来看,这或许会在事后被证明是一个明智的决定。
本届世界杯的足球热潮将持续至7月19日,11座美国主办城市的赛事气氛最为热烈——78场比赛将在当地球场打响,覆盖波士顿、洛杉矶、达拉斯、亚特兰大等体育名城。美加墨三国合办的本届世界杯总计104场赛事,美国将承办其中绝大部分。
然而明显缺席主办城市名单的,却是那些拥有美国最狂热体育粉丝群体的城市,其中部分城市此前还承办过世界杯赛事。凤凰城大都会区坐拥全球密度最高的体育场馆群,本届却没有任何赛事在此落地。底特律四大职业联赛球队的主场都在市中心,互相之间只有走路距离,然而当地球迷同样无缘在家门口看赛。芝加哥也不会承办任何比赛,尽管它是美国第三大城市,并且在1994年——美国上一次承办世界杯时——举办了开幕式和揭幕战。
2026年世界杯主办城市经过激烈竞标后,于2022年正式敲定。但许多拒绝申办这一盛事的城市早在几年前就表明了不参与的态度,理由多为财政压力过大,且国际足联(世界杯主管机构)提出的承办条款繁杂苛刻。对于众多无缘本届赛事的美国体育名城而言,承办大型赛事带来的收益无法覆盖高昂的承办成本。
在2018年的一份声明中,亚利桑那州体育与旅游协会会长汤姆·萨德勒(Tom Sadler)解释了格伦代尔市(菲尼克斯近郊城市)为何放弃申办世界杯承办权:“国际足联无法就各类重大不确定事项给出具体说明,而这些未知风险很可能给我市带来巨额财政负担。”
芝加哥出于类似理由也退出了申办,时任市长拉姆·伊曼纽尔(Rahm Emanuel)指责国际足联提出的要求过分苛刻,而且在很多关键事项上缺乏透明度,“将我们的城市和全体纳税人置于财务风险中”。
伊曼纽尔2018年在接受当地媒体采访时直言:“国际足坛这帮人想让我们全额兜底承办赛事。虽然我一直渴望促进旅游业,但我绝不会随便开出空头支票,任由他们掏空纳税人的钱。”
国际足联未立即回应《财富》杂志的置评请求。
被国际足联冷落
想要获得承办资格,申办城市必须满足国际足联一长串硬性要求:球场要达到指定建设标准,对门票等相关项目免征税费,还要承担安保与后勤的绝大部分成本。除此之外,国际足联还有权随时单方面修改与承办城市签订的协议,并且不设立任何可使主办城市及其纳税人免于财务风险的赔偿条款。
诚然,主办一场全球同步直播、万众瞩目的顶级赛事,对城市具有十足的吸引力。在芝加哥遗憾缺席的情况下,堪萨斯城成为美国中西部地区在本届赛事中的唯一代表,当地官员经常表现出以此为荣。
密苏里州共和党联邦众议员马克·奥尔福德(Mark Alford)去年在给时任美国总统特朗普的公开信中写道:“世界应该看到美国中西部的美丽、好客和力量。”当时特朗普曾提出从民主党管理的城市收回主办权。
“与许多沿海主办城市不同,堪萨斯城是坐落在美国地理正中心的独苗承办城市,”阿尔福德写道。
然而,承办赛事的巨额开支往往会给地方经济留下长期隐患。虽说依托旅游增收和产业联动红利,世界杯这类大型赛事从国家宏观层面看有望实现盈利,但作为承办方的单个城市却大多难以实现收支平衡。基建投入很容易沦为沉没成本:赛事落幕之后,体育场这类核心场馆常年闲置并消耗公共财政资金,2010年南非和2014年巴西世界杯就出现过这类问题。
美国本土也曾上演过类似情况。根据2004年的一项研究,1994年世界杯结束后,9座美国承办城市累计亏损55亿至93亿美元,和赛前预估的40亿美元盈利相去甚远。亏损主要来自基建投入、高昂的安保与赛事运营开销。该研究还指出,世界杯带来的经济增量常会挤出本地原有消费:大量居民为避开人流密集区域选择外出暂避,原本会产生的本土消费随之流失。
与以往几届世界杯相比,本届世界杯的基础设施支出较小,部分原因是美国不必建造任何新体育场。而且部分承办城市借机落地公共交通、城市绿地等长效惠民项目,有望获得长期经济回报。
但即便部分城市曾被承办世界杯带来的国际声望打动,账单也已经在不断堆高,地方官员不得不在迎合国际足联和维护本地纳税人利益之间做出选择。新泽西州承办8场世界杯赛事,当地政府与国际足联曾就球迷交通附加费展开了一场广受关注的口水战,最终在第三方赞助商资助下,票价从150美元下调至约100美元。即便降价后,新泽西的球迷交通费在美国各承办城市中仍然处于高位。(财富中文网)
译者:珠珠
While nearly a dozen U.S. cities put the finishing touches on preparations for the 2026 FIFA World Cup ahead of next week’s kickoff, some of the country’s most sport-frenzied communities are settling in to watch from home. Based on the economics of major sporting events, it might prove a savvy decision in retrospect.
The soccer fever due to grip the U.S. until July 19 will be most vivid in the country’s 11 host cities, where 78 games will be played in stadiums servicing sports meccas such as Boston, Los Angeles, Dallas, and Atlanta. That’s most of the 104 games total for the tournament shared between the U.S., Mexico, and Canada.
Notably absent from that list, however, are the cities home to some of America’s most passionate sports fanbases—a few of which have even hosted World Cup games before. Phoenix, which holds the world’s largest concentration of sports venues in a single metropolitan area, will see no gametime. It’s the same for fans in Detroit, where four major league teams all play within walking distance of each other in the city’s downtown. Chicago won’t host any games either, despite being the third-largest U.S. city, and having thrown the opening ceremony and game the last time the World Cup came to the country, in 1994.
The 2026 World Cup’s host cities were announced in 2022 after a competitive bidding process. But many cities that declined to be considered for participation at the marquee event made their reservations clear years earlier, often citing financial reasons and cumbersome requirements set by FIFA, the tournament’s governing body. For many of America’s most sports-crazed cities missing out on this year’s World Cup, the appeal of hosting mega-events just wasn’t enough to justify the costs.
“FIFA was not able to provide specific details on major unknowns that could result in a major financial burden to our cities,” Tom Sadler, president of the Arizona Sports & Tourism Association, said in a 2018 statement explaining a dropped host city bid for Glendale, a Phoenix suburb.
Chicago backed out for similar reasons, with then-Mayor Rahm Emanuel accusing FIFA of making excessive demands and lacking transparency on issues that “put our city and taxpayers at risk.”
“The guys from international soccer wanted us to underwrite their sporting event,” Emanuel told local broadcasters in 2018. “While I am always eager to boost tourism, I am not going to write a company a blank check that can fleece the taxpayers.”
FIFA did not immediately reply to Fortune’s request for comment.
Jilted by FIFA
To be considered eligible as a host, cities had to comply with a long list of requirements set by FIFA. Cities had to ensure stadiums met specific standards, commit to waiving taxes on items like ticket purchases, and shoulder the bulk of costs related to security and logistics. FIFA also demanded rights to amend its agreements with cities at any time, and for no indemnity clauses that would shield host cities and their taxpayers from financial risks.
To be sure, being a host for a globally televised event—one of the most widely followed anywhere—has its appeal for cities. In Chicago’s absence, Kansas City has emerged as the only Midwestern representative at the tournament, a fact often touted by local officials.
“The world deserves to see the beauty, hospitality, and strength of the American Midwest,” Rep. Mark Alford (R-Mo.) wrote last year in an open letter to President Donald Trump, after Trump floated the idea of pulling hosting rights from Democrat-run cities.
“Unlike many coastal host cities, Kansas City stands alone as the only host city in the geographic heart of the United States,” Alford continued.
But the costs of taking on hosting duties can leave long-lasting scars. While national economic impacts from hosting mega-events like the World Cup can be in the green, due to tourism and spillover effects, individual cities often have a harder time breaking even. Spending on infrastructure can quickly end up as a sunk cost, as centerpieces like stadiums lie idle and drain public funds for years after the intended event—as was the case following the 2010 and 2014 World Cups in South Africa and Brazil, respectively.
Something similar already happened in the U.S. After the 1994 World Cup, the nine host cities posted cumulative losses between $5.5 billion and $9.3 billion, according to a 2004 study, well below the $4 billion gain forecast for cities before the tournament. Losses were due to infrastructure spending as well as high security and operating costs. The study also found World Cup-related economic impact tended to crowd out spending from locals that likely would have happened anyway, but didn’t as more residents opted to avoid highly trafficked areas.
Infrastructure expenses for this World Cup are small compared to previous editions of the tournament, in part because the U.S. hasn’t had to build any new stadiums. And several host cities have invested in projects that could have a longer economic tail, such as public transit and more urban green spaces.
But even for those cities swayed by the global prestige that comes with hosting rights in a World Cup, the bills are already piling up, and officials are being forced to choose between FIFA and their taxpayers. In New Jersey, a highly publicized war of words between the government and FIFA over transport surcharges for fans attending the state’s eight games recently culminated in fare reductions from $150 to around $100 with the help of external sponsors. New Jersey’s fares are still among the highest across U.S. host cities this summer.