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富国银行调查显示,多数美国人宁愿放弃社交媒体,也不愿舍弃心爱的银行应用

Jacqueline Munis
2026-04-01

随着“财务焦虑”日益加剧,几乎所有美国人都在重新审视自己的财务状况。

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仅有16%的美国成年人愿意在一年内不使用银行类应用。图片来源:Getty Images

过去一年,频繁查看账户余额的美国人不在少数。富国银行(Wells Fargo)的一项最新研究显示,随着“财务焦虑”日益加剧,几乎所有美国人都在重新审视自己的财务状况。

这项针对3,700多名美国成年人的调查发现,86%的受访者表示已经改变了自己的消费习惯,包括购买的商品种类、购物地点及购买方式;约三分之二的人表示推迟了支出或付款。

富国银行私人财富规划主管艾米丽·欧文对《财富》杂志表示,人们正试图重新掌控自己的财务状况,当感觉生活尽在掌握时,人们的心态会变得更积极。

与此同时,84%的受访者表示,在一年之内,他们宁愿放弃社交媒体,也不愿意放弃使用银行类应用,包括Robinhood、NerdWallet以及传统金融机构;只有16%的人愿意停用这些金融工具。

欧文指出,这一趋势反映出在“财务生活一团糟”的焦虑下,越来越多美国人正努力以更有意识的方式理财。

她解释道:“他们希望能随时了解自己的财务情况,希望减少外界干扰或消费诱惑——有些诱惑看上去甚至是积极而正面的,但归根结底仍然是诱惑。同时,他们也希望无论在短期还是长期,都能专注于既定的资金规划目标。”

向社交媒体与AI获取理财建议

随着个人财务管理主动权的提升,人们开始在传统银行体系之外寻求理财建议。研究显示,Z世代正越来越多地借助社交媒体决定资金投向:44%的人参考YouTube视频,34%参考Instagram或TikTok。

与此同时,近五分之一的美国成年人表示,过去一年曾使用AI获取理财建议;在Z世代中,这一比例接近翻倍。欧文表示,在使用AI的人群中,约80%将其用于学习理财知识,例如了解传统401(k)与罗斯401(k)的区别;约四分之三的人会向AI咨询理财策略相关问题。

研究还发现,在曾向AI寻求理财建议的人群中,有三分之二会付诸行动;其中,90%认为这些建议带来了收益或具有实际价值。不过,欧文指出,AI建议是否能够带来长期回报,仍有待观察。

她表示:“AI是获取知识、答疑解惑或深入了解特定领域的极佳资源。”但她同时提醒,当AI提供策略性规划时,用户应保持谨慎:“在真正执行任何策略之前,即使它看似能盈利,我也会确保有人充分了解所有其他可选方案,从而妥善地制定和实施策略。”(财富中文网)

译者:刘进龙

审校:汪皓

过去一年,频繁查看账户余额的美国人不在少数。富国银行(Wells Fargo)的一项最新研究显示,随着“财务焦虑”日益加剧,几乎所有美国人都在重新审视自己的财务状况。

这项针对3,700多名美国成年人的调查发现,86%的受访者表示已经改变了自己的消费习惯,包括购买的商品种类、购物地点及购买方式;约三分之二的人表示推迟了支出或付款。

富国银行私人财富规划主管艾米丽·欧文对《财富》杂志表示,人们正试图重新掌控自己的财务状况,当感觉生活尽在掌握时,人们的心态会变得更积极。

与此同时,84%的受访者表示,在一年之内,他们宁愿放弃社交媒体,也不愿意放弃使用银行类应用,包括Robinhood、NerdWallet以及传统金融机构;只有16%的人愿意停用这些金融工具。

欧文指出,这一趋势反映出在“财务生活一团糟”的焦虑下,越来越多美国人正努力以更有意识的方式理财。

她解释道:“他们希望能随时了解自己的财务情况,希望减少外界干扰或消费诱惑——有些诱惑看上去甚至是积极而正面的,但归根结底仍然是诱惑。同时,他们也希望无论在短期还是长期,都能专注于既定的资金规划目标。”

向社交媒体与AI获取理财建议

随着个人财务管理主动权的提升,人们开始在传统银行体系之外寻求理财建议。研究显示,Z世代正越来越多地借助社交媒体决定资金投向:44%的人参考YouTube视频,34%参考Instagram或TikTok。

与此同时,近五分之一的美国成年人表示,过去一年曾使用AI获取理财建议;在Z世代中,这一比例接近翻倍。欧文表示,在使用AI的人群中,约80%将其用于学习理财知识,例如了解传统401(k)与罗斯401(k)的区别;约四分之三的人会向AI咨询理财策略相关问题。

研究还发现,在曾向AI寻求理财建议的人群中,有三分之二会付诸行动;其中,90%认为这些建议带来了收益或具有实际价值。不过,欧文指出,AI建议是否能够带来长期回报,仍有待观察。

她表示:“AI是获取知识、答疑解惑或深入了解特定领域的极佳资源。”但她同时提醒,当AI提供策略性规划时,用户应保持谨慎:“在真正执行任何策略之前,即使它看似能盈利,我也会确保有人充分了解所有其他可选方案,从而妥善地制定和实施策略。”(财富中文网)

译者:刘进龙

审校:汪皓

If you’ve spent a lot of time in the past year looking at your bank account balance, you’re not the only one. Nearly all Americans are rethinking their finances as money anxiety increases, according to a new study from Wells Fargo.

A survey of more than 3,700 U.S. adults found that 86% of respondents said they made changes in what, where, and how they buy, and two-thirds said they have delayed spending or payments.

People are looking to take charge over their finances and feel more positive when they sense they’re in control, Emily Irwin, head of private wealth planning at Wells Fargo, told Fortune.

Meanwhile, 84% said they’d rather give up social media for a year compared to just 16% willing to say goodbye to banking apps from Robinhood, NerdWallet, and traditional financial institutions.

It follows a trend of more Americans trying to be more intentional with their money in a moment when “they feel like their financial lives are messy,” Irwin said.

“They want to kind of check in on their finances,” she explained. “They want to minimize distractions or minimize temptation—positive ones sometimes—but still temptations, nonetheless. And they want to be able to maintain focus on what their intention for their money is, both short-term and long-term.”

Turning to social media and AI for financial advice

As people try to take more control of their finances, they’re looking beyond traditional banking for advice. Gen Z is increasingly turning to social media to decide where to put their money, the study found, with 44% relying on YouTube videos and 34% turning to Instagram or TikTok.

In addition, nearly one-fifth of U.S. adults reported using AI in the past year for financial advice, and twice as many Gen Z adults said they used it. Among the AI users, about 80% said they use it for financial education, like learning the difference between traditional and Roth 401(k)s, and three-fourths of people ask about financial strategy, Irwin said.

Two-thirds of people who asked AI for money advice acted on its suggestions, according to the study. Of those in that group, 90% said that the advice was profitable or worthwhile. However, questions remain if AI advice leads to long-term profitability, Irwin said.

“AI is a wonderful resource to be able to get education, to be able to ask those questions that maybe, you’ve always been a little bit confused on, or you want to learn more about,” she said, but added people should be cautious when AI offers strategic plans. “I would ensure that before there’s implementation of a strategy, even if it’s profitable, that someone understands what all the alternate paths would be in order to appropriately put a strategy in place.”

财富中文网所刊载内容之知识产权为财富媒体知识产权有限公司及/或相关权利人专属所有或持有。未经许可,禁止进行转载、摘编、复制及建立镜像等任何使用。
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