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特斯拉丢掉全球电车销冠王座,销量正式落后于比亚迪

Nick Lichtenberg
2026-01-05

这一行业格局的更迭,恰逢特斯拉公布年度交付量连续第二年下滑。

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特斯拉(Tesla)首席执行官埃隆·马斯克(Elon Musk)。图片来源:Kevin Dietsch/Getty Images

特斯拉已正式让出蝉联多年的全球电动汽车销冠宝座。在比亚迪凭借亚洲市场销量暴涨实现领跑的同时,埃隆·马斯克旗下汽车需求陷入停滞。这一行业格局的更迭,恰逢特斯拉公布年度交付量连续第二年下滑,凸显出全球电动汽车竞争格局已迅速向中国倾斜。此前,美国总统唐纳德·特朗普——这位与马斯克时敌时友的政治盟友——已终止联邦电动汽车购车补贴政策。福特(Ford)首席执行官吉姆·法利(Jim Farley)曾在去年9月预言,该政策的终结将导致美国电动汽车市场规模缩水50%。

比亚迪上周宣布,2025年纯电动车销量达226万辆,同比增长近28%,成为全球电动汽车销量冠军。这家总部位于深圳的企业公布的纯电动车销量数据,尚未包含其庞大的插电式混合动力车型。若计入该品类,比亚迪2025年新能源汽车总销量约达460万辆。

相比之下,特斯拉报告称其2025年交付量降至约160万辆,较2024年下滑8%-9%,远低于比亚迪的纯电动汽车销量。这标志着特斯拉连续第二年销量下滑,其交付量峰值出现在2023年,约为180万辆;不过2024年,特斯拉仍以微弱优势领先比亚迪。

特斯拉采取了一项不同寻常的举措:于上周二提前发布声明披露华尔街20位分析师对其2029年前交付量的预测,同时声明“不认可”任何预测数据。《The Information》记者马丁·皮尔斯(Martin Peers)认为,特斯拉此举意在避免市场对其2025年第四季度销量的下滑幅度感到“震惊”。皮尔斯提到,分析师此前预测其交付量将下滑14.6%至422850辆,而实际交付量为418227辆,同比降幅达15%。分析师加里·布莱克(Gary Black)在社交平台X上的预测应验,他认为特斯拉的这份声明暗示其最终交付数据将更接近42万辆区间,而非此前市场预估的45万辆左右。过去五个交易日,特斯拉股价累计下跌逾6%,但上周五股价基本持平,表明市场已提前消化这一利空消息。

福特汽车公司宣布,其电动汽车业务将计提195亿美元减值损失。首席执行官法利称这一调整源于“客户需求驱动的转变”。他在接受美国消费者新闻与商业频道(CNBC)采访时谈及电动化转型,表示正如其此前预测,美国电动汽车市场份额已萎缩至5%左右,较去年9月补贴政策终止时的水平腰斩。

特斯拉罕见的增长逆转

十余年来,特斯拉始终是持续增长的代名词,凭借先发优势与丰厚补贴成为电动革命的标杆。但这一增长轨迹在2024年和2025年发生逆转,背后原因包括全球市场需求降温、竞争对手低价冲击,以及欧美关键激励政策到期。马斯克的政治立场转变也起到了推波助澜的作用:其激进右倾立场与特斯拉核心用户群体(高收入左翼群体)立场形成冲突。当马斯克公开支持德国极右翼政党德国选择党及法国极右翼领袖玛丽娜·勒庞(Marine Le Pen)时,特斯拉在欧洲市场的销量显著下滑。

比亚迪的崛起,建立在激进定价策略、完善的本土供应链,以及覆盖广泛大众市场的产品矩阵之上,其目标客群锁定国内外价格敏感型消费者。目前,比亚迪的产品线已实现从经济型城市代步车到高端轿车的全品类覆盖,同时正快速扩大对欧洲、东南亚、拉美及中东市场的出口。不过,比亚迪汽车事实上已被全面禁止进入美国市场:自2024年起,拜登政府对中国产电动汽车加征100%的高额关税。

关键转折点出现在2024年,比亚迪在纯电动汽车产量上实现对特斯拉的反超,随后在2025年将产量优势转化为销量领先,纯电车型销量突破220万辆。分析师指出,比亚迪依托中国市场的规模优势——中国是全球最大的电动汽车市场——在成本控制和技术学习曲线上占据优势,这正日益成为西方竞争对手难以企及的壁垒。

此次排名更迭正值政治敏感期,出于对产能过剩和政府补贴的担忧,美国政府与欧盟加大了对中国电动汽车进口的审查力度,并提高关税。任何进一步的限制措施都可能给比亚迪的海外扩张带来阻碍。尽管其在中国本土市场巩固了主导地位,但行业竞争依旧激烈,本土补贴政策也在逐步退坡。(财富中文网)

译者:中慧言-王芳

特斯拉已正式让出蝉联多年的全球电动汽车销冠宝座。在比亚迪凭借亚洲市场销量暴涨实现领跑的同时,埃隆·马斯克旗下汽车需求陷入停滞。这一行业格局的更迭,恰逢特斯拉公布年度交付量连续第二年下滑,凸显出全球电动汽车竞争格局已迅速向中国倾斜。此前,美国总统唐纳德·特朗普——这位与马斯克时敌时友的政治盟友——已终止联邦电动汽车购车补贴政策。福特(Ford)首席执行官吉姆·法利(Jim Farley)曾在去年9月预言,该政策的终结将导致美国电动汽车市场规模缩水50%。

比亚迪上周宣布,2025年纯电动车销量达226万辆,同比增长近28%,成为全球电动汽车销量冠军。这家总部位于深圳的企业公布的纯电动车销量数据,尚未包含其庞大的插电式混合动力车型。若计入该品类,比亚迪2025年新能源汽车总销量约达460万辆。

相比之下,特斯拉报告称其2025年交付量降至约160万辆,较2024年下滑8%-9%,远低于比亚迪的纯电动汽车销量。这标志着特斯拉连续第二年销量下滑,其交付量峰值出现在2023年,约为180万辆;不过2024年,特斯拉仍以微弱优势领先比亚迪。

特斯拉采取了一项不同寻常的举措:于上周二提前发布声明披露华尔街20位分析师对其2029年前交付量的预测,同时声明“不认可”任何预测数据。《The Information》记者马丁·皮尔斯(Martin Peers)认为,特斯拉此举意在避免市场对其2025年第四季度销量的下滑幅度感到“震惊”。皮尔斯提到,分析师此前预测其交付量将下滑14.6%至422850辆,而实际交付量为418227辆,同比降幅达15%。分析师加里·布莱克(Gary Black)在社交平台X上的预测应验,他认为特斯拉的这份声明暗示其最终交付数据将更接近42万辆区间,而非此前市场预估的45万辆左右。过去五个交易日,特斯拉股价累计下跌逾6%,但上周五股价基本持平,表明市场已提前消化这一利空消息。

福特汽车公司宣布,其电动汽车业务将计提195亿美元减值损失。首席执行官法利称这一调整源于“客户需求驱动的转变”。他在接受美国消费者新闻与商业频道(CNBC)采访时谈及电动化转型,表示正如其此前预测,美国电动汽车市场份额已萎缩至5%左右,较去年9月补贴政策终止时的水平腰斩。

特斯拉罕见的增长逆转

十余年来,特斯拉始终是持续增长的代名词,凭借先发优势与丰厚补贴成为电动革命的标杆。但这一增长轨迹在2024年和2025年发生逆转,背后原因包括全球市场需求降温、竞争对手低价冲击,以及欧美关键激励政策到期。马斯克的政治立场转变也起到了推波助澜的作用:其激进右倾立场与特斯拉核心用户群体(高收入左翼群体)立场形成冲突。当马斯克公开支持德国极右翼政党德国选择党及法国极右翼领袖玛丽娜·勒庞(Marine Le Pen)时,特斯拉在欧洲市场的销量显著下滑。

比亚迪的崛起,建立在激进定价策略、完善的本土供应链,以及覆盖广泛大众市场的产品矩阵之上,其目标客群锁定国内外价格敏感型消费者。目前,比亚迪的产品线已实现从经济型城市代步车到高端轿车的全品类覆盖,同时正快速扩大对欧洲、东南亚、拉美及中东市场的出口。不过,比亚迪汽车事实上已被全面禁止进入美国市场:自2024年起,拜登政府对中国产电动汽车加征100%的高额关税。

关键转折点出现在2024年,比亚迪在纯电动汽车产量上实现对特斯拉的反超,随后在2025年将产量优势转化为销量领先,纯电车型销量突破220万辆。分析师指出,比亚迪依托中国市场的规模优势——中国是全球最大的电动汽车市场——在成本控制和技术学习曲线上占据优势,这正日益成为西方竞争对手难以企及的壁垒。

此次排名更迭正值政治敏感期,出于对产能过剩和政府补贴的担忧,美国政府与欧盟加大了对中国电动汽车进口的审查力度,并提高关税。任何进一步的限制措施都可能给比亚迪的海外扩张带来阻碍。尽管其在中国本土市场巩固了主导地位,但行业竞争依旧激烈,本土补贴政策也在逐步退坡。(财富中文网)

译者:中慧言-王芳

Tesla has officially ceded its long held crown as the world’s top electric vehicle maker, with China’s BYD now firmly in the lead after a year of surging sales in Asia and stalling demand for Elon Musk’s cars. The changing of the guard comes as Tesla reports its second straight annual drop in deliveries, underscoring how quickly the balance of power in the global EV race has tilted toward China. It also comes after the end of federal subsidies for EV purchases in the U.S. from Musk’s on-again, off-again ally President Donald Trump, a move that Ford CEO Jim Farley predicted in September would cut the EV market in half.

China’s BYD said this week it sold about 2.26 million fully electric vehicles in 2025, an increase of nearly 28% from the prior year and enough to make it the world’s largest EV seller. The Shenzhen based company’s battery electric tally does not include its vast plug in hybrid lineup, which brings total “new energy vehicle” sales to roughly 4.6 million last year.

By contrast, Tesla reported that its 2025 deliveries fell to roughly 1.6 million vehicles, down about 8%–9% from 2024 and well below BYD’s all electric total. That marks the second year in a row of shrinking sales for Tesla, which peaked around 1.8 million deliveries in 2023, but it was still narrowly ahead of BYD in 2024.

In an unusual move, Tesla preemptively released a statement on Tuesday, detailing the estimates from 20 Wall Street analysts on its deliveries through 2029 while adding that it “does not endorse” any of that information. The Information‘s Martin Peers suggested that Tesla didn’t want anyone “to be shocked by the magnitude of the sales decline it’s on track to report for the fourth quarter of 2025.” Peers noted that analysts expected a 14.6% drop to 422,850 and, in fact, Tesla reported a 15% drop to 418,227. Analyst Gary Black was on the mark in a post on X, interpreting the Tesla statement as a sign that it would release a number closer to the 420,000 range than previous estimates of around 450,000. Tesla stock is down over 6% over the last five days, but was relatively unchanged on Friday, indicating that the market had already priced in this news.

Ford Motor Company, for its part, announced a $19.5 billion writedown on its EV initiatives in December, with Farley saying there was a “customer-driven shift.” Speaking to CNBC about the electric pivot, Farley said that just in line with his predictions, the EV market had already shrunk to around 5% of the U.S. vehicle market, cut in half since the subsidy ended in September.

Tesla’s rare reversal in growth

For more than a decade, Tesla was synonymous with relentless growth, riding early mover advantage and generous subsidies to become the face of the EV revolution. That trajectory reversed in 2024 and 2025 as global demand cooled, rivals undercut prices, and key incentives in the United States and Europe expired. Elon Musk’s political evolution likely played a role as well, with his hard-right turn clashing with the demographics of many Tesla owners, who tend to be affluent and left-leaning. Sales in Europe notably declined as Musk took steps to endorse, for instance, the far-right AFD in Germany and Marine Le Pen in France.

BYD’s ascent has been built on aggressive pricing, dense local supply chains and a broad range of mass market models that target price sensitive buyers at home and abroad. The company now sells everything from budget city cars to premium sedans, and it has rapidly expanded exports to Europe, Southeast Asia, Latin America and the Middle East. BYD sales are effectively not allowed at all in the U.S., with 100% high tariffs in place for Chinese EVs since 2024, enacted under President Joe Biden.

Crucially, BYD caught and then overtook Tesla in pure EV production in 2024, before converting that lead into a clear sales advantage last year as its volumes passed 2.2 million fully electric units. Analysts say the company’s scale in China—by far the world’s largest EV market—gives it cost and learning curve advantages that are increasingly hard for Western rivals to match.

The shift in rankings lands at a politically sensitive moment, with Washington and Brussels already scrutinizing Chinese EV imports and raising tariffs over concerns about overcapacity and state support. Any further clampdown could complicate BYD’s overseas push even as it entrenches dominance inside China, where competition remains fierce and local subsidies are being pared back.

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