Netflix公司

    2011年秋天，Netflix公司CEO里德•黑斯廷斯不得不先后两次郑重道歉：第一次是为涨价道歉；第二次道歉的原因是，该公司试图给DVD送货服务Qwikster改名。消费者痛恨这两个主意，黑斯廷斯公开承认错误，Netflix的股价在随后几年强力反弹。

    Netflix

    In the fall of 2011, Netflix’s CEO Reed Hastings had to make two big apologies: First, for jacking up prices; and then another for trying to rename the DVD delivery service “Qwikster.” Customers hated both ideas, and Hastings admitted his mistakes very publicly — and Netflix’s stock price has rebounded nicely in subsequent years.