《难中之难：打造一家企业无捷径可循》(The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers)，作者：本•霍洛维茨

    在安德森•霍洛维茨风投公司(Andreessen Horowitz)联合创始人本•霍洛维茨看来，你应该这样构建和运营一家初创公司：首先，请做好遭遇失败的准备——失败是不可避免的。打造一款成功产品绝非易事。总有些事情不会按计划进行。其次，照顾好你的员工。培训他们。投资于他们。让他们担起责任。第三，要警觉。在某种程度上，管理一家企业就是管理自己的本能和情绪。  

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, by Ben Horowitz

    Here’s how you build and run a start-up, according to Andreessen Horowitz co-founder Ben Horowitz: First, prepare for failure—it's inevitable. Building a viable product is hard. Things won't go as planned. Second, take care of your employees. Train them. Invest in them. Give them responsibility. Third, be mindful. Managing a business is, in part, managing your instincts and emotions. (Read more from Fortune on Horowitz here.)