热门视频来帮忙

公司：Chicago Music Exchange

地点：伊利诺伊州芝加哥市

    Chicago Music Exchange是一家具有传奇色彩的乐器店，专门出售全新吉他和二手货。在YouTube的一段视频中，该店的天才员工亚历克斯•查德威克弹奏了100首曲子，向大家讲述摇滚音乐的历史。视频页面在4周内就获得300万的访问量。“就像观看体操运动员在奥运会的表演，”店主戴维•考特说。“他的技巧让人叹为观止。不管是吉他手，还是乐迷都被深深吸引。”总计成本：约2,500到5,000美元，包括人工和营销公司的费用。视频发布之后的一个月内，该店的网站得到额外的20万独立访问量。考特说：“我们店的线上和线下销售都大有长进。”许多人到店里来除了一睹亚历克斯的风采，还会购买一件Chicago Music Exchange的纪念T恤。

Invest in (hopefully) viral videos

Company: Chicago Music Exchange

Location: Chicago, Ill.

    Chicago Music Exchange, a legendary retailer of new and used guitars, scored more than 3 million page views in four weeks with a YouTube video of a talented employee who told the history of rock and roll by playing 100 riffs. "It's like watching an Olympic gymnast," says owner David Kalt. "You can totally appreciate his craftsmanship. It appeals to both guitarists and music lovers." The total cost: About $2,500 to $5,000, when Kalt factors in staff time and use of his marketing firm. After publishing the video, the store saw an extra 200,000 unique visitors to its website in the month immediately following its release. "We've had a nice uptick in transactions online and offline," Kalt says. And viewers have starting coming to the store looking to meet the employee Alex Chadwick, and buy Chicago Music Exchange t-shirts as a souvenir.