搜索引擎争排名

公司：GoVacuum

地点：弗吉尼亚州尚特利市

    吸尘器及其配件的在线市场竞争极为激烈。自从在1999年开设网店GoVacuum之后，吸尘器经销商比尔•阿南德就一直在设法提升公司网站在搜索引擎中的排名。公司销售及推广副总裁贾斯汀•哈沃发现，张贴针对小众市场的产品介绍能够起到一定的作用。比如，网站销售“宠物版”的SEBO公司X4型吸尘器，产品带有强力清洁附件。为了编写产品介绍，哈沃从网站Fiverr雇用了自由写手（某写手为篇幅长达500个词的产品介绍仅收费5美元）。除了新的产品介绍，公司还在YouTube发布用户的评价视频。在这些营销措施的共同推动下，公司的销售额获得了“惊人”的提升。“我在Fiverr找的人真不错，”哈沃说。“而且只要5美元。”

Search engine optimize

Company: GoVacuum

Location: Chantilly, Va.

    The online market for vacuum cleaners and parts is particularly fierce. Since vacuum retailer Bill Anand opened his online store GoVacuum in 1999, he has constantly looked for ways to improve his company site's search engine ranking. His vice president of sales and marketing, Justin Haver, found that posting product descriptions that target a niche audience helps. For instance, the site sells the SEBO X4 vacuum with a set of high-powered cleaning attachments in a set called the "Pet Edition." To write the product descriptions, Haver hired freelancers through the website Fiverr (where he found one contributor who is willing to write product descriptions of up to 500 words for $5 a pop). In conjunction with other efforts like posting user video reviews of its products on YouTube, the new product descriptions have improved sales "tremendously," says Haver. "With Fiverr, I have a very high success rate," says Haver. "And it's only $5."