沃顿商学院（Wharton School of Business）市场营销学教授戴维•鲁宾斯坦认为，西尔斯百货受到了其他零售商的排挤。西尔斯曾经是一家超级杂货店。但不论是价格还是服务，它都面临着激烈的竞争，比如低价商店沃尔玛，或注重服务的诺德斯特姆商店（Nordstrom）。虽然位于中档市场的卖家不在少数，但西尔斯却没能像沃尔玛或塔吉特一样，成功吸引高收入消费者。

    鲁宾斯坦称，亚马逊却“凭借其便利性实现了突破。它已经成为新一代的西尔斯百货。”

    利斯基也同意这种说法：“亚马逊将成为下个世纪的西尔斯百货。”

    译者：阿龙/汪皓

    Sears has been squeezed by other retailers, , says David Reibstein, a marketing professor at The Wharton School of Business. It was once the super general store. But it was crowded on both sides, by lower-price stores like Walmart, or high-service stores such as Nordstrom (JWN). But it's not the only store stuck in the middle market squeeze, but unlike Walmart or Target, it has not been able to attract a higher-income customer base."

    Amazon, on the other hand, "has moved beyond because of its convenience. It's the new version of Sears," says Reibstein.

    Lisicky agrees. "Amazon is Sears 100 years later."