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失败是成功之母,但大多数创业者经不起一次失败

LUV TULSIDAS
2024-06-06

创业者被鼓励快速经历失败,然后调整方向,甚至要庆祝失败。但这种心态存在缺点。

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当今社会,“快速失败”的思维无处不在。自2008年的最近一次大金融危机以来,快速失败,经常失败和经常调整方向,一直是商界非常流行的口号。其主要目的是尽量减少失败带来的心理和经济影响。不断尝试快速失败,不断调整,直到不再失败。希望在所有失败耗尽资源和精力之前,我们已经获得了足够的动力。期待快速失败和经常失败的心态,为什么依旧是当今世界事实上的成功法则?

对于那些财力雄厚的幸运者来说,以失败为目的大胆行动也许是一种有趣的冒险。但我们大多数人都经不起一次失败,更不用说经常失败了。我们即使冒险经历了失败,也没有机会和经济实力东山再起,直到成功为止。

自我感觉良好的失败策略

正如我许多在全球一些最大的公司担任高层领导的朋友经常说的那样:“不要说快速失败了,当我面临危机时,失败根本就不是一个选择。”尽管如此,他们的咨询委员会中的顶级管理咨询师却坚持认为,在这个新世界里,创新和成功的唯一途径就是庆祝失败,让快速失败成为一个理想的目标。

当你作为领导者的声誉和依赖你的人们的生计受到威胁时,失败都不应该是我们期待的结果,无论失败来得有多快、有多频繁。对于在成长过程中经常经历失败但并非有意体验失败的人而言,在经历过成功和稳定之后,有意地快速失败和经常失败并不像人们所说的那么酷。

那么,为什么当今世界上有那么多聪明人在开始追求自己的使命时,以快速失败为目标?

我们都害怕失去、痛苦和尴尬。人类不喜欢体验这种感觉。讽刺的是,这些正是与失败相关的感受。远离失败痛苦的一种方法,是避免采取极有可能导致负面结果的行动。然而,领导者必须推动组织走向未来。从本质上讲,未来总是未知的,并且风险重重。因此,领导者别无选择,只能冒险。作为解决这一问题的捷径,领导者被教导要让自己相信失败是件好事。通过将失败设定为目标,他们保护了自己,使自己不会感受到不可避免的失败所带来的所有痛苦。

有些人则更进一步,选择庆祝失败。这种观念在商界已经存在了十多年,它能让人们感觉良好,因此非常流行。

失败会带来痛苦,要总结失败的教训

多年来,在我的个人生活和职业生涯中,我在数十个关键项目中都使用过“快速失败”方法。我曾经非常虔诚地相信它。最后,我得出的结论是,这不是一种有效的方法,因为它会给你一种虚假的进步感,而且从长远来看,你可能会在不知不觉中付出巨大的代价。就像酒精和毒品会麻痹人们的痛苦一样,庆祝失败也会掩盖真正的问题。我认为这是一个巨大的错误,也是当今许多社会问题的根源,因为当你带着失败的预期开始做某件事时,你的第一直觉就是把遇到的障碍作为失败,过快地放弃或迅速转向下一个想法。结果,你就无法走得更远,无法体验到突破。

别误会。我并不是说失败不重要。我强调的是,我们不应该抱着对失败的期待开始任何一段旅程。从失败中深刻学习、快速学习,从而让自己变得更优秀,这一点极其重要。

失败是痛苦的,但如果你不从失败中学习和进步,就会更痛苦。

我们绝对不应该庆祝失败,因为如果将积极的情绪与失败联系在一起,我们就不会从失败中吸取教训。我们应该以成功为目标进行规划,但如果遭遇失败,我们应该花时间感受它所带来的痛苦,并进行反思。我们需要体验失败带来的精神痛苦,然后问问自己,我们能从中学到什么。我们在哪些方面本可以做得更好,才能避免重蹈覆辙?

体验失败的痛苦非常重要。从失败中吸取深刻的教训,才能让你的人生更上一层楼。它会让你变得更强大、更明智、更迅速。(财富中文网)

本文摘自《快速失败?更快成功的10 大秘诀{正确的创新}》(Failing Fast?: The 10 Secrets to Succeed Faster {Innovation Done Right}),作者拉夫·图尔斯达斯。经南卡罗来纳州查尔斯顿福布斯图书出版社(Forbes Books)许可使用。

译者:刘进龙

审校:汪皓

当今社会,“快速失败”的思维无处不在。自2008年的最近一次大金融危机以来,快速失败,经常失败和经常调整方向,一直是商界非常流行的口号。其主要目的是尽量减少失败带来的心理和经济影响。不断尝试快速失败,不断调整,直到不再失败。希望在所有失败耗尽资源和精力之前,我们已经获得了足够的动力。期待快速失败和经常失败的心态,为什么依旧是当今世界事实上的成功法则?

对于那些财力雄厚的幸运者来说,以失败为目的大胆行动也许是一种有趣的冒险。但我们大多数人都经不起一次失败,更不用说经常失败了。我们即使冒险经历了失败,也没有机会和经济实力东山再起,直到成功为止。

自我感觉良好的失败策略

正如我许多在全球一些最大的公司担任高层领导的朋友经常说的那样:“不要说快速失败了,当我面临危机时,失败根本就不是一个选择。”尽管如此,他们的咨询委员会中的顶级管理咨询师却坚持认为,在这个新世界里,创新和成功的唯一途径就是庆祝失败,让快速失败成为一个理想的目标。

当你作为领导者的声誉和依赖你的人们的生计受到威胁时,失败都不应该是我们期待的结果,无论失败来得有多快、有多频繁。对于在成长过程中经常经历失败但并非有意体验失败的人而言,在经历过成功和稳定之后,有意地快速失败和经常失败并不像人们所说的那么酷。

那么,为什么当今世界上有那么多聪明人在开始追求自己的使命时,以快速失败为目标?

我们都害怕失去、痛苦和尴尬。人类不喜欢体验这种感觉。讽刺的是,这些正是与失败相关的感受。远离失败痛苦的一种方法,是避免采取极有可能导致负面结果的行动。然而,领导者必须推动组织走向未来。从本质上讲,未来总是未知的,并且风险重重。因此,领导者别无选择,只能冒险。作为解决这一问题的捷径,领导者被教导要让自己相信失败是件好事。通过将失败设定为目标,他们保护了自己,使自己不会感受到不可避免的失败所带来的所有痛苦。

有些人则更进一步,选择庆祝失败。这种观念在商界已经存在了十多年,它能让人们感觉良好,因此非常流行。

失败会带来痛苦,要总结失败的教训

多年来,在我的个人生活和职业生涯中,我在数十个关键项目中都使用过“快速失败”方法。我曾经非常虔诚地相信它。最后,我得出的结论是,这不是一种有效的方法,因为它会给你一种虚假的进步感,而且从长远来看,你可能会在不知不觉中付出巨大的代价。就像酒精和毒品会麻痹人们的痛苦一样,庆祝失败也会掩盖真正的问题。我认为这是一个巨大的错误,也是当今许多社会问题的根源,因为当你带着失败的预期开始做某件事时,你的第一直觉就是把遇到的障碍作为失败,过快地放弃或迅速转向下一个想法。结果,你就无法走得更远,无法体验到突破。

别误会。我并不是说失败不重要。我强调的是,我们不应该抱着对失败的期待开始任何一段旅程。从失败中深刻学习、快速学习,从而让自己变得更优秀,这一点极其重要。

失败是痛苦的,但如果你不从失败中学习和进步,就会更痛苦。

我们绝对不应该庆祝失败,因为如果将积极的情绪与失败联系在一起,我们就不会从失败中吸取教训。我们应该以成功为目标进行规划,但如果遭遇失败,我们应该花时间感受它所带来的痛苦,并进行反思。我们需要体验失败带来的精神痛苦,然后问问自己,我们能从中学到什么。我们在哪些方面本可以做得更好,才能避免重蹈覆辙?

体验失败的痛苦非常重要。从失败中吸取深刻的教训,才能让你的人生更上一层楼。它会让你变得更强大、更明智、更迅速。(财富中文网)

本文摘自《快速失败?更快成功的10 大秘诀{正确的创新}》(Failing Fast?: The 10 Secrets to Succeed Faster {Innovation Done Right}),作者拉夫·图尔斯达斯。经南卡罗来纳州查尔斯顿福布斯图书出版社(Forbes Books)许可使用。

译者:刘进龙

审校:汪皓

The fail-fast mindset is everywhere in our society today. Fail fast, fail often, and pivot often has been a very popular mantra in the business world since the last great financial crisis in 2008. Its primary purpose was to minimize the psychological and economic impact of losing. Keep on trying to fail rapidly and keep on pivoting until failure does not happen anymore. Hopefully, we will have gained enough momentum before running out of resources and energy from all the failures. How is a mindset that looks forward to failing fast and failing often still the de facto success formula in the world today?

Maybe for someone who is privileged with plenty of financial resources, it might be a fun adventure to take bold actions with the intention to fail. Most of us cannot afford to fail once, let alone failing often. In the event that we take a chance and fail, we will not have the luxury and the financial capability to pivot and start again and again until we find success.

Feel-good failure strategy

As many of my friends in top leadership roles in some of the biggest companies in the world often say, “Let alone failing fast, failure just wasn’t an option when I was faced with this crisis.” In spite of this, the premier management consultants on their advisory board keep insisting that the only way to innovate and succeed in this new world is to celebrate failure and make failing fast a desirable goal.

When your reputation as a leader and the livelihoods of the people who depend on you are at stake, failure cannot be the outcome we should be looking forward to, regardless of how fast and often it is. For those of us who grew up failing often without intending to fail, we know that it isn’t so cool to fail fast and fail often intentionally now that we have tasted some success and stability.

So, why are so many smart people in the world today trying to start their mission with the goal of failing fast?

We are all afraid of losses, pain, and embarrassment. Human beings do not like to experience such feelings. Ironically, these are exactly the same feelings associated with failure. One way of keeping away from the pain of failure is to avoid taking actions that have a high risk of leading to negative outcomes. However, leaders have to drive their organizations into the future. The future is always unknown and risky by nature. Therefore, leaders have no choice but to take risks. As a shortcut solution to this, leaders have been taught to hack their minds to believe that failing is a good thing. By setting failure as a goal, they are protecting themselves from feeling all the pain that comes after the inevitable failures.

Some take it to the next level and actually celebrate failure. This has been going on in the business world for over a decade now, and it is such a feel-good strategy that it has become extremely popular.

Failure hurts—more so if you don’t learn from it

I have used the fail-fast methodology for many years in my personal and professional lives on dozens of critical projects. I used to believe in it very religiously. In the end, I concluded that it’s not an effective approach because it gives you a false sense of progress and can be very costly in the long run without you realizing it. Just like alcohol and drugs numb people’s pains, celebrating failure suppresses the real problem. I believe that this is a big mistake, and it’s the root cause of many problems in society today because when you start a journey with the expectation to fail, your first instinct is to accept roadblocks as failures and give up too fast or pivot rapidly to your next idea. As a result, you won’t go as far as needed to experience your breakthroughs.

Don’t get me wrong. I am not saying that failure is not important. What I am emphasizing is that we should not be looking forward to failure when starting any journey. It is extremely important to learn profoundly and learn fast from your failure so that you can grow to the next and better version of yourself.

Failing is painful, but it’s even more painful when you don’t learn and evolve from it.

We should definitely not be celebrating failure because by associating a positive feeling to it, we will not learn from it. We should be aiming and planning everything so that we succeed, but if and when failure comes, we should take the time to feel the pain and let it sink in. We need to experience the emotional pain of failure and then ask ourselves what we can learn from this. What could we have done better so that we know better for next time?

It is important to experience the pain of your failures. Learn deeply from them to earn your breakthroughs to the next level. It will make you stronger and wiser, faster.

From the book Failing Fast?: The 10 Secrets to Succeed Faster {Innovation Done Right} by Luv Tulsidas. Copyright © 2024 by Luv Tulsidas. Used with permission of Forbes Books, Charleston, South Carolina.

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