3. Jarden公司 马丁•富兰克林

    马丁•富兰克林对于运动略知一二。他是Jarden公司（Jarden Corporation）的创始人和执行董事会主席。该公司与K2 Skis一道，拥有沃克（Volkl）、罗林斯（Rawlings）、和土拨鼠（Marmot）等知名户外品牌。但是，富兰克林并非只是打理户外用品公司，他自己同时也是公司的目标客户。

    去年，彼时46岁的富兰克林参加了面向全公司的健身计划，在10天内参加了10个10公里跑比赛，每次比赛均在不同的州举行。此外，他还定期参加铁人三项比赛。他甚至还参加了恶水（Badwater）比赛，这一“超级马拉松赛事”以凶险闻名，起点是加州的死亡谷，终点是惠特尼山，全长135英里（217公里）。

3. Martin Franklin, Jarden

    Martin Franklin knows a thing or two about being active. He's the founder and executive chairman of the Jarden Corporation, which, along with K2 Skis, owns big outdoor brands like Volkl, Rawlings, and Marmot. But he doesn't just oversee a company that sells outdoor gear: He is also its target customer.

    Last year, the 46-year-old ran ten 10K races in ten days, all in different states, as part of a company-wide fitness program. Franklin is also a regular triathlete, and has even done Badwater, an infamous "ultramarathon" that covers 135 miles from Death Valley to Mount Whitney, CA.