
谷歌(Google)Workspace产品副总裁俞利·权·金(Yulie Kwon Kim)表示,未来职场科技不仅关乎采用人工智能(AI),更关乎学会如何使用它——甚至接纳它——使其不再是仅为特殊目的而求助的工具,而是所有工作的基础。金在这家科技巨头位于纽约市的办公室接受《财富》杂志采访时,着重介绍了Workspace第二版《谷歌Workspace研究报告》的发现。她强调,22岁至39岁的员工并未将AI视为一项临时实验,而是将其视为职业发展和日常运营中不可或缺的要素。
“我认为这非常有趣,”金告诉《财富》,“因为与老一辈人相比,AI在他们生活中可能更像一种工具,”而调查显示“年轻一代真的觉得它天生就是他们工作方式的一部分。”
身为两个孩子的母亲,金说调查中揭示的AI使用情况,就像看小孩子用iPad一样。“你不需要教孩子怎么滑动屏幕,对吧?”她引用了哈里斯民意调查(Harris Poll)为谷歌进行的这项调查,该调查涵盖了超过1000名美国知识工作者,此外她还提到了自己与《财富》美国500强公司以及全球初创企业网络的对话。她说,代际差异非常明显。“很多Z世代确实在以非常原生(自然)的方式使用它。”
这一观察令人信服,因为从历史上看,年轻一代常常决定着职场技术的轨迹,将他们从学校或个人生活中熟悉的产品带入组织。“特别是对于AI,我一直非常好奇年轻员工如何使用AI,因为这在某种程度上预示了未来的方向,”金说。
这个问题的另一面是,年长的、可能更容易受到AI颠覆影响的员工,金承认这也是问题的一部分。“会有一部分人一学就会,感觉很自然。然后也有些人非常……有时候改变是困难的。”
金以谷歌文档(Google Docs)刚问世时为例,白领员工不必等待文件通过邮件来回发送修订,而是可以多人实时协作处理。
“你可以想象,对于非常、非常习惯多年来能按版本布局文档的人来说,没有一个单独的实体文档版本可能会让他们有点不安,”她说。对于年轻一代,她补充道,“几乎无法想象你必须等待某人给你反馈或非常、非常快地查看某样东西。”
质量意味着个性化
虽然上一年对许多大企业来说是试验性的一年,但Z世代“已经到位”,正在自己摸索如何变得更高效、更有效。她举了“氛围编码”(vibe coding)的例子,即使用AI工具进行编码,而不需要太多的编码培训或专业知识。
“现在更重要的是,我想创造什么样的结果?以及我想创造的是什么?”金说。“然后利用AI作为合作伙伴与你协作来构建这些东西。”
这是令金印象深刻的主题,她指出90%的上升期领导者希望AI具有“个性化”。她说,年轻员工已经在使用AI来个性化他们的工作流程,而将蓬勃发展的AI工具(和公司)将满足这种个性化需求。金表示,年轻领导者“已经超越了通用输出的阶段”,92%的受访者表示,AI提供真正个性化的协助至关重要。要让AI真正有用,“质量门槛”必须高于仅仅追求新颖性,要求输出能传达用户特定的声音、语气和写作风格。尽管——或者说或许正是因为——这一代人保持着高度怀疑态度,能快速识别出照片或文章等内容是否可能是AI生成的,他们仍然要求真实性。
金说自己十几岁的孩子在社交媒体上看到照片时“非常怀疑”。“他们会问,‘那是AI生成的图片吗?’”她说她的孩子——她认为年轻一代也是——拥有“那种雷达”,感觉事物“真实可信”非常重要。金认为,未来最好的AI工具将是那些能无缝反映其用户的工具。
AI通过处理“拼写检查、语法检查”这类“所有耗时的工作”来帮助员工专注于创意。这种赋能意味着,缺乏编码技能或平面设计技能等传统障碍,不再是将想法从构思变为现实的主要障碍。一位领导者在他们的团队引入Gemini后指出,他们开始产出“他所见过的最高质量的工作”。
谷歌Workspace为全球超过1100万家付费组织中的超过30亿用户提供服务,旨在在这个新现实中满足用户需求。金表示,战略目标是确保AI不会让人感觉是“强加到生活中的东西”,而是像Gmail和谷歌文档这样的日常工具中无缝可用的功能。这种原生集成已经为广泛的用户带来了强大的效果,包括非英语母语者,他们现在在Gmail中使用AI快速撰写专业邮件,提升了沟通信心。
金描述了代表谷歌Workspace面向全世界的荣幸——以及压力。例如,她说她定期会见使用Workspace的《财富》美国500强公司,但也包括远在巴西和印度等地的小型企业。
“仅仅是听到来自世界各地的用户的反馈,就非常了不起,”她说,并强调了AI对非英语母语者撰写英文专业邮件的巨大帮助。“它节省了时间,但也让他们对沟通充满信心。”
同样,金说其他客户告诉她,AI减少了他们需要等待美国同事在网站发布前简单审核文案的时间。由于她代表的数字工具覆盖了全球一半人口,金的任务规模相当可观。
当被问及AI代表的巨大变革,以及她是否认为自己职责的一部分是为30亿人进行变革管理时,金停顿了一下,点了点头。“有时候,算是吧?因为我认为,当你拥有如此广泛的用户群,涵盖所有年龄段、不同国家时……为所有这些受众服务是一种荣幸,也是一个巨大的挑战,但很有趣。”(财富中文网)
译者:梁宇
审校:夏林
谷歌(Google)Workspace产品副总裁俞利·权·金(Yulie Kwon Kim)表示,未来职场科技不仅关乎采用人工智能(AI),更关乎学会如何使用它——甚至接纳它——使其不再是仅为特殊目的而求助的工具,而是所有工作的基础。金在这家科技巨头位于纽约市的办公室接受《财富》杂志采访时,着重介绍了Workspace第二版《谷歌Workspace研究报告》的发现。她强调,22岁至39岁的员工并未将AI视为一项临时实验,而是将其视为职业发展和日常运营中不可或缺的要素。
“我认为这非常有趣,”金告诉《财富》,“因为与老一辈人相比,AI在他们生活中可能更像一种工具,”而调查显示“年轻一代真的觉得它天生就是他们工作方式的一部分。”
身为两个孩子的母亲,金说调查中揭示的AI使用情况,就像看小孩子用iPad一样。“你不需要教孩子怎么滑动屏幕,对吧?”她引用了哈里斯民意调查(Harris Poll)为谷歌进行的这项调查,该调查涵盖了超过1000名美国知识工作者,此外她还提到了自己与《财富》美国500强公司以及全球初创企业网络的对话。她说,代际差异非常明显。“很多Z世代确实在以非常原生(自然)的方式使用它。”
这一观察令人信服,因为从历史上看,年轻一代常常决定着职场技术的轨迹,将他们从学校或个人生活中熟悉的产品带入组织。“特别是对于AI,我一直非常好奇年轻员工如何使用AI,因为这在某种程度上预示了未来的方向,”金说。
这个问题的另一面是,年长的、可能更容易受到AI颠覆影响的员工,金承认这也是问题的一部分。“会有一部分人一学就会,感觉很自然。然后也有些人非常……有时候改变是困难的。”
金以谷歌文档(Google Docs)刚问世时为例,白领员工不必等待文件通过邮件来回发送修订,而是可以多人实时协作处理。
“你可以想象,对于非常、非常习惯多年来能按版本布局文档的人来说,没有一个单独的实体文档版本可能会让他们有点不安,”她说。对于年轻一代,她补充道,“几乎无法想象你必须等待某人给你反馈或非常、非常快地查看某样东西。”
质量意味着个性化
虽然上一年对许多大企业来说是试验性的一年,但Z世代“已经到位”,正在自己摸索如何变得更高效、更有效。她举了“氛围编码”(vibe coding)的例子,即使用AI工具进行编码,而不需要太多的编码培训或专业知识。
“现在更重要的是,我想创造什么样的结果?以及我想创造的是什么?”金说。“然后利用AI作为合作伙伴与你协作来构建这些东西。”
这是令金印象深刻的主题,她指出90%的上升期领导者希望AI具有“个性化”。她说,年轻员工已经在使用AI来个性化他们的工作流程,而将蓬勃发展的AI工具(和公司)将满足这种个性化需求。金表示,年轻领导者“已经超越了通用输出的阶段”,92%的受访者表示,AI提供真正个性化的协助至关重要。要让AI真正有用,“质量门槛”必须高于仅仅追求新颖性,要求输出能传达用户特定的声音、语气和写作风格。尽管——或者说或许正是因为——这一代人保持着高度怀疑态度,能快速识别出照片或文章等内容是否可能是AI生成的,他们仍然要求真实性。
金说自己十几岁的孩子在社交媒体上看到照片时“非常怀疑”。“他们会问,‘那是AI生成的图片吗?’”她说她的孩子——她认为年轻一代也是——拥有“那种雷达”,感觉事物“真实可信”非常重要。金认为,未来最好的AI工具将是那些能无缝反映其用户的工具。
AI通过处理“拼写检查、语法检查”这类“所有耗时的工作”来帮助员工专注于创意。这种赋能意味着,缺乏编码技能或平面设计技能等传统障碍,不再是将想法从构思变为现实的主要障碍。一位领导者在他们的团队引入Gemini后指出,他们开始产出“他所见过的最高质量的工作”。
谷歌Workspace为全球超过1100万家付费组织中的超过30亿用户提供服务,旨在在这个新现实中满足用户需求。金表示,战略目标是确保AI不会让人感觉是“强加到生活中的东西”,而是像Gmail和谷歌文档这样的日常工具中无缝可用的功能。这种原生集成已经为广泛的用户带来了强大的效果,包括非英语母语者,他们现在在Gmail中使用AI快速撰写专业邮件,提升了沟通信心。
金描述了代表谷歌Workspace面向全世界的荣幸——以及压力。例如,她说她定期会见使用Workspace的《财富》美国500强公司,但也包括远在巴西和印度等地的小型企业。
“仅仅是听到来自世界各地的用户的反馈,就非常了不起,”她说,并强调了AI对非英语母语者撰写英文专业邮件的巨大帮助。“它节省了时间,但也让他们对沟通充满信心。”
同样,金说其他客户告诉她,AI减少了他们需要等待美国同事在网站发布前简单审核文案的时间。由于她代表的数字工具覆盖了全球一半人口,金的任务规模相当可观。
当被问及AI代表的巨大变革,以及她是否认为自己职责的一部分是为30亿人进行变革管理时,金停顿了一下,点了点头。“有时候,算是吧?因为我认为,当你拥有如此广泛的用户群,涵盖所有年龄段、不同国家时……为所有这些受众服务是一种荣幸,也是一个巨大的挑战,但很有趣。”(财富中文网)
译者:梁宇
审校:夏林
The future of professional technology is not just about adopting artificial intelligence (AI); it is about learning how to use it---even embrace it---as not just something to turn to for special purposes but fundamental to all work, according to Yulie Kwon Kim, vice president of product at Google Workspace. Speaking to Fortune from the tech giant's New York City office, Kim highlighted the findings from Workspace's second edition of the Google Workspace Study. She highlighted that workers aged 22 through 39 are not treating AI as a temporary experiment---but rather an integral element of their career growth and daily operations.
"I think it's really fascinating," Kim told Fortune, "because unlike older generations, where AI might be more of a utility in their life," the survey shows "the younger generation is really feeling like it's a native part of how they work."
A mother of two, Kim said AI use as revealed in the survey is like watching young kids use iPads. "You didn't have to teach a kid how to scroll, right?" She cited the survey, conducted for Google by the Harris Poll, canvassing more than 1,000 U.S.-based knowledge workers, as well as her conversations with both Fortune 500 companies and a worldwide network of start-ups. There's just a clear generational split, she said. "A lot of the Gen Zers are really using it in ways that are very native."
This observation is compelling because, historically, the younger generation has often dictated the trajectory of workplace technology, bringing products they grew up with in school or their personal life into their organizations. "Especially with AI, I've been also very curious to see how younger workers are using AI, because that kind of tells you where the future is going," Kim said.
On the flipside of this question, the older, likely more vulnerable employees who are exposed to disruption by AI, Kim agreed this was part of the equation. "There's going to be cohorts of people where they just pick it up and it just feels natural. And then there's people who are very ... Change is hard sometimes."
Kim used the example of when Google Docs first arrived, and white-collar workers didn't have to wait for a file to be emailed back and forth with revisions, but could be worked on by people, together, in real time.
"You can imagine how not having a separate literal version of a document might be a little bit unsettling to people who are very, very used to years and years of being able to lay it out," she said. For the younger generation, she added, "it seems almost unfathomable that you'd have to wait for someone to be able to give you feedback or take a look at something very, very quickly."
Quality means personalization
While the previous year was marked by experimentation for many large enterprises, Gen Z is "already there," figuring out how to become more productive and effective on their own. She offered the example of "vibe coding," or using AI tools to code without maybe having much coding training or expertise.
"It's much more about what is the outcome that I want to create? And what is it that I want to create?" Kim said. "And using AI to partner and collaborate with you to build those things."
This was the major theme that jumped out to Kim, as she highlighted 90% of rising leaders want "personalization" with their AI. Younger workers are already using AI to personalize their workflows, she said, and the AI tools (and companies) that will thrive will feed into that personalization. Young leaders are "beyond the point of generic output," Kim said, and 92% of respondents said it's essential for AI to deliver truly personalized assistance. For AI to be truly useful, the "quality bar" must be higher than mere novelty, requiring output that conveys the user's specific voice, tone, and writing style. This demand for authenticity comes despite---or perhaps because of---a generation that maintains a high level of skepticism, quickly identifying when content, such as a photo or an article, might be AI-generated.
Kim said her own teenage kids are "very skeptical" when they see photos on social media. "They're like, 'Was that an AI image?'" She said her kids---and she assumes the younger generations---have "that radar" where it's very important for things to feel "authentic and real." The best AI tools in the future, according to Kim, will be the ones that seamlessly reflect their users.
AI helps workers focus on ideas by handling "all the time-consuming stuff" like "spell-checky, grammar-checky" functions. This empowerment means traditional barriers, such as a lack of coding skills or graphic design skills, are no longer major obstacles to taking an idea from thought to reality. One leader noted after introducing Gemini to their teams, they began producing the "highest quality work he's seen."
Google Workspace, which serves over 3 billion users across more than 11 million paid organizations globally, aims to meet users in this new reality. The strategic goal is to ensure AI does not feel like a "bolt-on to your life," Kim said, but rather something that is seamlessly available within everyday tools like Gmail and Google Docs. This native integration has already yielded powerful results for a wide spectrum of users, including non-native English speakers who now use AI in Gmail to write professional emails quickly, boosting their communication confidence.
Kim described the privilege---and the pressure---of representing Google Workspace across the entire world. For instance, she said she regularly meets with Fortune 500 companies that use Workspace, but also smaller business in locations as far afield as Brazil and India.
"Just hearing from users around the world, it's been amazing," she said, highlighting how much AI has helped people who are not native English speakers write professional emails in English. "It saves time, but it also makes them confident about communication."
Similarly, Kim said other customers have told her AI has cut down on the time they've needed to wait for their American colleagues to simply review copy before they could publish to their website. Since she represents digital tools that encompass half the world, the scale of Kim's task is considerable.
When asked about the massive change that AI represents, and whether she sees part of her role as change management for 3 billion people, Kim paused, and nodded. "Sometimes, sometimes? Because I think that the thing is when you have that wide of a spectrum of users, you have all ages, different countries ... it's a privilege, and it's a big challenge, to serve all those audiences, but it's fun."