
• Chipotle首席执行官斯科特·博特赖特表示,这家休闲快餐连锁店正在以“指数级速度”扩张,计划今年新开超过300家门店。博特赖特对《财富》杂志表示,实现这一增长的关键在于新的人工智能技术,如其招聘平台“Ava Cado”。
如果你喜欢碗装餐、墨西哥玉米饼和墨西哥卷饼,那么有个好消息:在你家附近可能很快就会新开一家Chipotle。
该公司目前经营着超过3,700家餐厅,但其雄心勃勃的目标是仅在美国和加拿大就将门店数量扩大到7,000家。近日在《财富》首席运营官峰会上,Chipotle首席执行官斯科特·博特赖特透露,公司几乎每天都在扩张。
博特赖特对《财富》杂志的克里斯汀·斯托勒表示:“今年我们几乎每24小时就会新开一家Chipotle餐厅。如果你考虑我们未来的增长,那么寻找能力出众、目标驱动、注重价值的员工,对我们品牌而言,其重要性可能比以往任何时候都更加关键。”
Chipotle目前拥有超过13万名员工,并且也计划在墨西哥扩张。博特赖特承认,使用人工智能技术大大加快了招聘进程。去年,Chipotle推出了其人工智能招聘平台Ava Cado。博特赖特称,自那以后,招聘时间缩短了75%。
尽管在招聘过程中使用人工智能对人力资源专业人士来说可能是个不受欢迎的信号,但博特赖特表示,人工智能在各行各业的业务中都有一席之地。
他表示:“利用人工智能技术不仅帮助我们维持餐厅人手充足,还确保我们拥有业内可用的顶尖人才。”
人工智能可能会让你下次买Chipotle碗装餐时获得折扣
尽管Chipotle加入了众多公司的行列,在业务中积极应用人工智能技术,但博特赖特表示,短期内别指望会有机器人给你卷墨西哥卷饼(不过,它可能在给你做鳄梨酱)。
他补充道:“我们不是要取代人的体验,而是要消除浪费,扩展或提升团队成员的体验。”
该公司还在其奖励系统中应用了这项技术。博特赖特表示,如果顾客在过去两周内没有进行过消费,他们可能会收到一项优惠,以吸引他们进店消费,随着时间的推移优惠力度将递增。人工智能技术正根据用户的个性化偏好和整体品牌使用情况,为其量身定制优惠。
尽管博特赖特去年才刚接任首席执行官(此前他担任了七年多的首席运营官),但他承认,他利用新技术和新举措扩大公司规模的尝试,成功与否最终取决于顾客是否喜欢其产品。
他表示:“顾客来Chipotle是为了享用美食。”(财富中文网)
译者:刘进龙
审校:汪皓
• Chipotle首席执行官斯科特·博特赖特表示,这家休闲快餐连锁店正在以“指数级速度”扩张,计划今年新开超过300家门店。博特赖特对《财富》杂志表示,实现这一增长的关键在于新的人工智能技术,如其招聘平台“Ava Cado”。
如果你喜欢碗装餐、墨西哥玉米饼和墨西哥卷饼,那么有个好消息:在你家附近可能很快就会新开一家Chipotle。
该公司目前经营着超过3,700家餐厅,但其雄心勃勃的目标是仅在美国和加拿大就将门店数量扩大到7,000家。近日在《财富》首席运营官峰会上,Chipotle首席执行官斯科特·博特赖特透露,公司几乎每天都在扩张。
博特赖特对《财富》杂志的克里斯汀·斯托勒表示:“今年我们几乎每24小时就会新开一家Chipotle餐厅。如果你考虑我们未来的增长,那么寻找能力出众、目标驱动、注重价值的员工,对我们品牌而言,其重要性可能比以往任何时候都更加关键。”
Chipotle目前拥有超过13万名员工,并且也计划在墨西哥扩张。博特赖特承认,使用人工智能技术大大加快了招聘进程。去年,Chipotle推出了其人工智能招聘平台Ava Cado。博特赖特称,自那以后,招聘时间缩短了75%。
尽管在招聘过程中使用人工智能对人力资源专业人士来说可能是个不受欢迎的信号,但博特赖特表示,人工智能在各行各业的业务中都有一席之地。
他表示:“利用人工智能技术不仅帮助我们维持餐厅人手充足,还确保我们拥有业内可用的顶尖人才。”
人工智能可能会让你下次买Chipotle碗装餐时获得折扣
尽管Chipotle加入了众多公司的行列,在业务中积极应用人工智能技术,但博特赖特表示,短期内别指望会有机器人给你卷墨西哥卷饼(不过,它可能在给你做鳄梨酱)。
他补充道:“我们不是要取代人的体验,而是要消除浪费,扩展或提升团队成员的体验。”
该公司还在其奖励系统中应用了这项技术。博特赖特表示,如果顾客在过去两周内没有进行过消费,他们可能会收到一项优惠,以吸引他们进店消费,随着时间的推移优惠力度将递增。人工智能技术正根据用户的个性化偏好和整体品牌使用情况,为其量身定制优惠。
尽管博特赖特去年才刚接任首席执行官(此前他担任了七年多的首席运营官),但他承认,他利用新技术和新举措扩大公司规模的尝试,成功与否最终取决于顾客是否喜欢其产品。
他表示:“顾客来Chipotle是为了享用美食。”(财富中文网)
译者:刘进龙
审校:汪皓
• Chipotle CEO Scott Boatwright says the fast-casual chain is expanding at an “exponential rate,” with plans to open more than 300 new locations this year. Key to making the growth happen is new AI technology, like its hiring platform, “Ava Cado,” Boatwright tells Fortune.
If you’re a fan of bowls, tacos, and burritos, there’s good news: there might be a Chipotle opening in your neighborhood soon.
The company currently operates over 3,700 restaurants, but it has ambitious goals to expand to 7,000 locations in the U.S. and Canada alone. On stage at Fortune’s COO summit today, Chipotle CEO Scott Boatwright revealed that the company is expanding nearly by the day.
“We will open a new Chipotle restaurant this year almost every 24 hours,” Boatwright said to Fortune’s Kristin Stoller. “And if you think about the growth that’s ahead of us and the need for highly capable, purpose driven, value oriented individuals is more critical today than it probably ever has been for our brand.”
Chipotle currently employs over 130,000 employees—and with expansion also planned for Mexico, Boatwright admitted that using AI technology has made the hiring process much quicker. Last year, Chipotle introduced “Ava Cado,” the company’s AI hiring platform, and since then, Boatwright said hiring times have been reduced by 75%.
And while the use of AI in the hiring process may be an unwelcome sign for human resource professionals, Boatwright said AI has a place in business across all verticals and industries.
“This not only helps us keep our restaurant staffed, but ensures we have the best talent that’s available in the industry,” he said.
AI might give you a discount on your next Chipotle bowl
While Chipotle is joining the long list of companies embracing AI across its business, Boatwright said you shouldn’t expect to have a robot folding your burrito anytime soon (though, it may be making your guacamole).
“We don’t look to replace the human experience, we look to remove waste and expand or enhance the team member experience,” he added.
The company is also using the technology within its rewards system. If a customer hasn’t made a purchase in the last two weeks, Boatwright said they may be offered a deal that will escalate over time to get the customer to come into the store. AI technology is helping tailor the deals to the individual based on their personalization and overall brand usage.
And while Boatwright only just became CEO last year—after serving as COO for over seven years—he admitted his attempts to scale the company with new technology and initiatives will only work if customers enjoy the product.
“Customers come to Chipotle for the food,” he said.