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扎克伯格痴迷于元宇宙,可元宇宙究竟是什么?

扎克伯格痴迷于元宇宙,可元宇宙究竟是什么?

Jonathan Vanian 2021年11月01日
随着个人计算机和智能手机的问世,这个术语至今主要被未来学家们用来描述下一个前沿计算和网络领域。

Facebook的首席执行官马克·扎克伯格正在将公司的未来押注于元宇宙。

为彰显Facebook全力聚焦元宇宙的决心,扎克伯格在10月28日举办的Facebook年度Connect大会上宣布Facebook已经更名为Meta,并表示:“我相信元宇宙将成为互联网发展的下一个篇章,它也将是我们公司的下一个篇章。”

如果你并不知道“元宇宙”这个词的含义,也实属正常。随着个人计算机和智能手机的问世,这个术语至今主要被未来学家们用来描述下一个前沿计算和网络领域。

关于元宇宙,你需要知道以下几点。

什么是元宇宙?

元宇宙概念最早源自尼尔·斯蒂芬森的科幻小说《雪崩》(Snow Crash),是指可以通过虚拟现实访问的数字宇宙。最近许多科幻作品中经常出现这类情节,例如《黑客帝国》(Matrix)系列影片以及《头号玩家》(Ready Player One)原著小说和电影。

元宇宙被大众媒体描绘成了一个完全沉浸式的网络空间,它看起来与现实世界相似,但却是由计算机生成的。人们能够借助VR头盔在物质世界和虚拟世界之间自由切换,或者像电视连续剧《星际迷航:下一代》(Star Trek: The Next Generation)中那样,通过定制房间来实现真人与逼真的全息影像之间的互动。

元宇宙的现状如何?

当前的技术还不够成熟,无法创建逼真的虚拟世界。虽然人们可以通过Facebook的Meta(原品牌名为Oculus)系列设备等VR头盔沉浸在数字环境中,但这些环境更类似于电子游戏。

目前,像《堡垒之夜》(Fortnite)等一些电子游戏已经带有元宇宙属性,用户能够操控定制的数字角色,并且这些数字角色还可以与其他玩家聊天。但是,他们必须使用个人计算机、智能手机和游戏机等传统计算设备才能够玩《堡垒之夜》。

早在本世纪初期,初创公司林登实验室(Linden Lab)推出过一款名为《第二人生》(Second Life)的游戏,这款游戏呈现了一个可以通过计算机访问的持续的网络世界。用户能够创建数字家庭、玩游戏、与其他玩家聊天,甚至还可以买卖虚拟服装。尽管这款游戏仍然有一小群忠实的粉丝,但是随着智能手机的兴起,多年来它的受欢迎程度在不断下降。

Facebook的元宇宙愿景是什么?

扎克伯格称元宇宙是社交网络行业的下一个发展方向,人们将不再使用只能够发布评论文字和照片的静态用户资料。为了进入元宇宙,人们需要戴上VR头盔或增强现实眼镜,将数字空间叠加到物质世界。还可以通过尖端投影系统将逼真的全息影像投射到现实世界。

扎克伯格说:“当你和朋友一起玩游戏时,你不会感觉只是自己一个人在电脑上玩,而是你们一起身处一个不同的世界。当你们在元宇宙中开会时,也不会感觉只能够看到屏幕上的网格人脸,而是感觉你们正同处一室,在同一空间里进行眼神交流。”

建筑师将可以在他们的实体办公室展示数字建筑设计。利用元宇宙,友人们不必实际到场就能够参加音乐会。

人们可以用多种数字分身来代表自己:工作时,严肃认真的分身上场;和朋友出去闲逛时,以悠闲的卡通形象示人;玩电子游戏时,又变成了宛如机器人一般的奇异化身。

通过基于加密货币和数字收藏品(即非同质化代币,NFT)的新经济体系,人们能够买卖货物和服务。

扎克伯格称元宇宙还将改变人们与智能手机或AR眼镜的互动方式。人们将可以用手势“说几句话,甚至仅仅通过思考就能够让事情发生。”

元宇宙领域有利可图吗?

Facebook关于元宇宙的想法还远远无法实现。这需要数年甚至数十年的时间才可以完全实现——如果能够实现的话。

扎克伯格没有透露他的公司何时可以从元宇宙业务中获利。他只是说:“未来十年内,元宇宙将惠及10亿人口,催生价值数千亿美元的数字商务,并为数百万创造者和开发者提供就业。”

上周早些时候,Facebook称2021年公司对元宇宙项目的投入将导致其总利润减少100亿美元。

扎克伯格对Facebook核心在线广告业务在元宇宙中的未来只字未提。据推测,该公司将在元宇宙中根据人们在虚拟世界的行为有针对性地展示广告,通过这种方式,该公司能够获利数十亿美元。

扎克伯格强调,为了让Facebook的元宇宙更接近现实世界,需要外部开发者为其创造新产品,比如游戏、音乐会和其他活动。理论上来讲,Facebook可以从开发者收入中抽取一定分成,就像苹果(Apple)和谷歌(Google)向在其应用商店中售出应用程序的开发者收取费用一样。

元宇宙是Facebook主宰下一个前沿计算领域的机会,或许Facebook能够抢在竞争者之前创建一个相当于应用商店的元宇宙。结果可能是非常有利可图的,也可能像《第二人生》一样名不副实。(财富中文网)

翻译:郝秀

审校:汪皓

Facebook的首席执行官马克·扎克伯格正在将公司的未来押注于元宇宙。

为彰显Facebook全力聚焦元宇宙的决心,扎克伯格在10月28日举办的Facebook年度Connect大会上宣布Facebook已经更名为Meta,并表示:“我相信元宇宙将成为互联网发展的下一个篇章,它也将是我们公司的下一个篇章。”

如果你并不知道“元宇宙”这个词的含义,也实属正常。随着个人计算机和智能手机的问世,这个术语至今主要被未来学家们用来描述下一个前沿计算和网络领域。

关于元宇宙,你需要知道以下几点。

什么是元宇宙?

元宇宙概念最早源自尼尔·斯蒂芬森的科幻小说《雪崩》(Snow Crash),是指可以通过虚拟现实访问的数字宇宙。最近许多科幻作品中经常出现这类情节,例如《黑客帝国》(Matrix)系列影片以及《头号玩家》(Ready Player One)原著小说和电影。

元宇宙被大众媒体描绘成了一个完全沉浸式的网络空间,它看起来与现实世界相似,但却是由计算机生成的。人们能够借助VR头盔在物质世界和虚拟世界之间自由切换,或者像电视连续剧《星际迷航:下一代》(Star Trek: The Next Generation)中那样,通过定制房间来实现真人与逼真的全息影像之间的互动。

元宇宙的现状如何?

当前的技术还不够成熟,无法创建逼真的虚拟世界。虽然人们可以通过Facebook的Meta(原品牌名为Oculus)系列设备等VR头盔沉浸在数字环境中,但这些环境更类似于电子游戏。

目前,像《堡垒之夜》(Fortnite)等一些电子游戏已经带有元宇宙属性,用户能够操控定制的数字角色,并且这些数字角色还可以与其他玩家聊天。但是,他们必须使用个人计算机、智能手机和游戏机等传统计算设备才能够玩《堡垒之夜》。

早在本世纪初期,初创公司林登实验室(Linden Lab)推出过一款名为《第二人生》(Second Life)的游戏,这款游戏呈现了一个可以通过计算机访问的持续的网络世界。用户能够创建数字家庭、玩游戏、与其他玩家聊天,甚至还可以买卖虚拟服装。尽管这款游戏仍然有一小群忠实的粉丝,但是随着智能手机的兴起,多年来它的受欢迎程度在不断下降。

Facebook的元宇宙愿景是什么?

扎克伯格称元宇宙是社交网络行业的下一个发展方向,人们将不再使用只能够发布评论文字和照片的静态用户资料。为了进入元宇宙,人们需要戴上VR头盔或增强现实眼镜,将数字空间叠加到物质世界。还可以通过尖端投影系统将逼真的全息影像投射到现实世界。

扎克伯格说:“当你和朋友一起玩游戏时,你不会感觉只是自己一个人在电脑上玩,而是你们一起身处一个不同的世界。当你们在元宇宙中开会时,也不会感觉只能够看到屏幕上的网格人脸,而是感觉你们正同处一室,在同一空间里进行眼神交流。”

建筑师将可以在他们的实体办公室展示数字建筑设计。利用元宇宙,友人们不必实际到场就能够参加音乐会。

人们可以用多种数字分身来代表自己:工作时,严肃认真的分身上场;和朋友出去闲逛时,以悠闲的卡通形象示人;玩电子游戏时,又变成了宛如机器人一般的奇异化身。

通过基于加密货币和数字收藏品(即非同质化代币,NFT)的新经济体系,人们能够买卖货物和服务。

扎克伯格称元宇宙还将改变人们与智能手机或AR眼镜的互动方式。人们将可以用手势“说几句话,甚至仅仅通过思考就能够让事情发生。”

元宇宙领域有利可图吗?

Facebook关于元宇宙的想法还远远无法实现。这需要数年甚至数十年的时间才可以完全实现——如果能够实现的话。

扎克伯格没有透露他的公司何时可以从元宇宙业务中获利。他只是说:“未来十年内,元宇宙将惠及10亿人口,催生价值数千亿美元的数字商务,并为数百万创造者和开发者提供就业。”

上周早些时候,Facebook称2021年公司对元宇宙项目的投入将导致其总利润减少100亿美元。

扎克伯格对Facebook核心在线广告业务在元宇宙中的未来只字未提。据推测,该公司将在元宇宙中根据人们在虚拟世界的行为有针对性地展示广告,通过这种方式,该公司能够获利数十亿美元。

扎克伯格强调,为了让Facebook的元宇宙更接近现实世界,需要外部开发者为其创造新产品,比如游戏、音乐会和其他活动。理论上来讲,Facebook可以从开发者收入中抽取一定分成,就像苹果(Apple)和谷歌(Google)向在其应用商店中售出应用程序的开发者收取费用一样。

元宇宙是Facebook主宰下一个前沿计算领域的机会,或许Facebook能够抢在竞争者之前创建一个相当于应用商店的元宇宙。结果可能是非常有利可图的,也可能像《第二人生》一样名不副实。(财富中文网)

翻译:郝秀

审校:汪皓

Facebook CEO Mark Zuckerberg is betting his company’s future on the metaverse.

“I believe that metaverse is the next chapter for the internet,” he said on October 28 during Facebook’s annual Connect conference, where he announced that Facebook had changed its name to Meta to reflect its commitment to all things metaverse. “And it’s the next chapter for our company, too.”

If you have no idea what the word “metaverse” means, you’re not alone. Until now it’s been a term mostly used by futurists to describe the next frontier of computing and the web, following the advent of personal computers and smartphones.

Here’s what you need to know about it.

What is the metaverse?

The concept of the metaverse was popularized in the science-fiction novel Snow Crash by Neal Stephenson to refer to a digital universe that can be accessed through virtual reality. It’s a frequently used plot point in many recent works of science fiction, such as the Matrix films and the novel and movie Ready Player One.

The metaverse is portrayed in popular media as a fully immersive online realm that looks similar to the real world but is computer generated. People can flip back and forth between the physical and virtual world through VR headsets or, as in the Star Trek: The Next Generation television series, via custom rooms in which real people can interact with lifelike holograms.

What is the state of today’s metaverse?

Today’s technology is still isn’t good enough to create lifelike virtual worlds. Although people can immerse themselves in digital environments through VR headsets, such as Facebook’s family of Meta (formerly branded Oculus) devices, these environments are more akin to video games.

Some current video games such as Fortnite have metaverse-style attributes—users can direct customizable digital characters who can chat with other players. But they must still play Fortnite using conventional computing devices like PCs, smartphones, and game consoles.

In the early 2000s, startup Linden Lab debuted Second Life, a sort of game that provided a persistent, online world accessible through computers. Users could create digital homes, play games, and chat with one another, and even buy and sell virtual clothing. But its popularity declined over the years with the rise of smartphones, though it still has a small and loyal fan base.

What is Facebook’s vision of the metaverse?

Zuckerberg says the metaverse is the next evolution for social networking, moving past static user profiles that let people merely post comments and photos. To reach it, people would need to wear VR headsets or augmented reality glasses that superimpose the digital realm onto the physical world. There could also be lifelike holograms beamed into the real world from cutting-edge projection systems.

“When you play a game with your friends, you’ll feel like you’re right there together in a different world, not just on your computer by yourself,” Zuckerberg said. “And when you’re in a meeting in the metaverse, it will feel like you’re right in the room together making eye contact, having a shared sense of space, and not just looking at a grid of faces on a screen.”

Architects would be able to display digital building designs in their physical offices. Friends would be able to use the metaverse to attend concerts without actually having to be at the physical location.

People could use several digital avatars to represent themselves: a more serious avatar for work, a laid-back and cartoonish one for hanging out with friends, and a fantastical one like a robot when playing video games.

New economic systems, based on cryptocurrencies and the digital collectibles known as NFTs, would let people buy and sell goods and services.

The metaverse would also change how people interact with smartphones or AR glasses, Zuckerberg said. People would be able to use hand gestures to “say a few words or even just make things happen by thinking about them.”

Are there profits to be found in the metaverse?

Facebook’s idea for the metaverse is far from realized. It will take years, if not decades, to be fully realized—if it ever is.

Zuckerberg didn’t indicate when his company would be able to turn a profit from its metaverse business. He would only say that “within the next decade, the metaverse will reach a billion people, host hundreds of billions of dollars of digital commerce, and support jobs for millions of creators and developers.”

Earlier last week, Facebook said that its spending on the metaverse would erase $10 billion from its overall profits in 2021.

Zuckerberg said nothing about the future of Facebook’s core online ad business in the metaverse. Presumably, the company could make billions of dollars showing people ads in the metaverse that are targeted to them based on what they do in the virtual world.

Zuckerberg pitched the need for outside developers to build products for Facebook’s metaverse, such as games, concerts, and other activities to make it akin to the real world. Theoretically, Facebook could take a cut of any money that developers make, just as Apple and Google charge developers fees for selling apps in their app stores.

The metaverse is Facebook’s opportunity to dominate the next frontier of computing, perhaps even establishing the metaverse equivalent of an app store before its rivals can. The results could be profoundly lucrative, or it could be like Second Life, where the reality fails to live up to the hype.

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