财富箴言：今日发声——布雷登•金
财富中文网
2015-03-24
Companies with positive reputations benefit from a “halo effect”. However, when a company is proven guilty of a transgression, companies with good reputations are punished more severely than companies with weaker reputations when the evidence of their wrong doing is stacked against them.
——布雷登•金（Brayden King, 美国西北大学凯洛格管理学院副教授）
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