财富箴言：今日发声——赛斯•高汀
财富中文网
2013-12-19
Why on earth would a rational person give money to charity--particularly a charity that supports strangers? What do they get?
A story.
In fact, every time someone donates to a good cause, they're buying a story, a story that's worth more than the amount they donated.
——赛斯•高汀（Seth Godin，美国营销大师）
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