Zynga近来与孩之宝（Hasbro）的一份玩具开发协议同样如此。我首先想到的是，我们只不过会看到更多绒毛玩具以及盖有Zynga印章的扑克牌。但假如其中有些游戏带有芯片，你可别惊讶。事实上，Zynga发表了如下声明：“我们已与孩之宝合作，进行一些十分有趣的数字化整合，相信我们《填字游戏》（Words With Friends）的粉丝们会很喜欢。新版《填字游戏》拥有一些令人惊讶的新功能，是之前的面对面游戏绝对没有的。”

    显然，这些都不是Zynga未来的重点所在。就6月26日发布的一系列新款虚拟游戏来看（包括ChefVille，一个跨平台的游戏网络以及第三方应用程序界面），Zynga未来的重点仍将是在线业务。但这确实表明Zynga不满足于停留在一个固步自封的虚拟世界中。

    译者：项航

    Same goes for a recent toy development deal with Hasbro (HAS). My first thought was that we were just going to see more plush toys and decks of cards with "Zynga Poker" stamped on them. But don't be shocked if some of these games have chips in them. In fact, Zynga sent over the following statement: "We have partnered with Hasbro on some really fun digital integration that we believe our Words With Friends fans will really enjoy. The new Words With Friends game has some amazing new features that are totally new to face-to-face gaming."

    Obviously, none of this is Zynga's primary focus going forward. That will remain online, judging by today's announcements of various new virtual games like ChefVille, a cross-platform gaming network and a 3rd-party API. But it does show that the company isn't content to remain within its virtual box, or that it thinks the box itself needs to remain shut.