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专栏 - 财富书签

百胜掌门人手把手教你打造领导力

Geoff Colvin 2012年01月11日

《财富》书签(Weekly Read)专栏专门刊载《财富》杂志(Fortune)编辑团队的书评,解读商界及其他领域的新书。我们每周都会选登一篇新的评论。
本周,我们选登了《财富》杂志高级主编杰夫•科尔文为百胜餐饮集团首席执行官大卫•诺瓦克的作品《超级领导力:实现伟大目标的唯一道路》撰写的书评。

    这本书读起来很有挑战,因为诺瓦克知道领导力和技巧无关,它关乎人内心的本质,人性的特点,关乎人与人之间深层次的交流。大多数商业书籍都只会教授如何进行商业分析,而这本书促使人分析人的心理,尤其是自我解剖,它的难度显然(比商业分析)大得多。计算现金流易如反掌。然而,坦诚地解剖自己,拷问自己是否曾经披上伪装、欺骗他人,别人是否认为你诚实可靠,你是否珍视他人做出的贡献,这种心理分析却会让人精疲力竭。

    “超级领导力”并不是完全在探讨人的反省,它还涉及到企业战略和结构、行动计划与执行力。但是这些内容处于次要的位置。这本书所传递的基本信息最根本的基础在于人们对领导力的深刻体验。举个例子,诺瓦克最雄辩的一个主题是认知的价值——他非常乐意公开承认良好的业绩,而认知正是百胜餐饮集团的核心企业文化。这是个简单的概念;认知没有任何成本,但是有着惊人的价值。然而大多数经理人看起来似乎对这个人性的基本面一无所知。

    商界领袖中,创下了世人瞩目的丰功伟绩的人并不多见;其中又只有少数人会著书立说,而真正动笔写出杰作的人更是凤毛麟角。诺瓦克正好就是其中的一员。读者朋友尽可以放心地扔掉手头的领导力书籍,腾出书架。甚至是iPad 和Kindle里的数十亿字节的电子书也可以清空,把腾出来的巨大存储空间留给这本书。

    This book is demanding because Novak understands that leadership isn't about techniques. It's about your own deep nature, your traits as a human being, and how you connect with other people at deep levels. Most business books tell you to do analysis; this one makes you do psychoanalysis, mostly of yourself, and that's a lot harder. Calculating free cash flow is easy. Being honest with yourself about whether you ever pretend to be something you're not, whether others see you as reliable, whether you really value the contributions of others -- that can leave you exhausted.

    Taking People With You isn't entirely about introspection. It's also about strategy and structure, action plans and execution. But those things come later. The foundation of the book's message is the profoundly human experience of leading. For example, one of Novak's most powerful themes is the value of recognition -- he is an absolute fanatic about publicly recognizing good performance, and recognition is at the heart of Yum's culture. It's such a simple concept; recognition costs nothing, and its value is staggering. Yet most managers seem virtually clueless about this basic facet of human nature.

    Not many business leaders have produced long-term performance that merits our attention; of those few, not many write books; and of those who do, hardly any write good books. Novak is in that tiny subset. You can safely declutter much of your business leadership bookshelf, even if it's just taking up gigabytes in your iPad or Kindle, and install this one in the vast empty space.

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