加拿大皇家银行（RBC）的迈克•阿布拉姆斯基在周四发布的致客户报告中，分享了调研机构ChangeWave对2,600名早期采用者的调查结果。其中有两个主要的发现：

    • 5％的受访者表示，他们已经预订或非常可能购买亚马逊（Amazon）的新款Kindle Fire；相比之下，2010年的时候，只有4％的受访者表示自己很可能购买iPad 1。

    • 上述5％的受访者中，有26％表示自己会推迟或搁置购买新款iPad的计划。

    阿布兰斯基写道：“Kindle Fire能否在市场上形成持续热销的局面并成为人们热议的话题将取决于顾客以及评论界对Fire用户体验的反应。”

    证券公司Rodman & Renshaw的阿肖克•库玛在另一份报告中重复了一个传闻，即苹果（Apple）可能将iPad的产量缩减了1百万至2百万部，“原因是销售放缓”。

    以下是对Kindle Fire和对iPad压抑已久的需求之比。

译者：项航

    In a note to clients issued Thursday, RBC's Mike Abramsky shares the results of a ChangeWave survey of 2,600 early adopter types. Two key findings:

   • 5% of those surveyed said they had pre-ordered or were very likely to buy Amazon's (AMZN) new Kindle Fire, exceeding the 4% who said they were very likely to buy the original iPad in 2010.

   • 26% of those 5% said they would delay or put on hold the purchase of a new iPad.

   "Sustained Fire uptake and 'buzz,'" writes Abramsky, "will depend on consumer/reviewer reactions to Fire's user experience."

   In a separate note, Rodman & Renshaw's Ashok Kuman repeats rumors that Apple (AAPL) may have scaled back iPad production by 1 to 2 million units "due to moderating sell-through."

   Below: Comparing pent-up demand for the Fire and the iPad.