没有希望成功的人或事（名词）

(noun) Something or someone that has no chance of success.

EXAMPLE: My proposed plan for an expensive new company headquarters is a complete non-starter because our revenues are so low this year.

我提议的建设一座昂贵新总部的计划完全没有成功的希望，因为我们今年的营业收入太低。

prestige price

名望价格

A high price set on a product to imply that it is superior to other similar products.

EXAMPLE: The company's marketing director claims that adopting a prestige price strategy will increase sales among wealthier customers who are more concerned with high status than authentic high quality.

这家公司的营销总监宣称，采用名望价格战略将增加在富裕顾客中的销售，他们更在乎高身份，而不是真正的高质量。