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商业 - 汽车

上汽集团投资美国二手车交易平台Beepi

Leena Rao 2016年02月17日

作为美国二手车市场的一股新兴力量,Beepi刚刚从中国最大的汽车制造商上汽集团和其他投资者手中募得7000万美元投资。Beepi高层表示,该公司迟早会进入中国市场。

二手车网上交易平台在过去几年迎来复兴。一大批新分类汽车网站获得风险投资的垂青,Beepi就是其中之一。这家成立仅两年的公司希望在规模达1060亿美元的二手车行业占据一席之地。

Beepi最近宣布,该公司在2015末年进行的新一轮融资中获得7000万美元投资,此轮融资的领投者是中国最大的汽车制造商上海汽车集团。上汽在中国生产和销售乘用车、商务车,以及汽车配件和发动机。除此之外,上汽还提供物流及汽车融资等服务。

Beepi不单单是收取一笔发布手续费就完事。相反,这家公司的员工会亲自到卖方家中,查看汽车状况,确定其是否符合标准。汽车行驶里程不能超过6万英里,车龄不超过6年,车主人数不超过3人。之后,这家初创公司会帮助卖家确定一个价格,然后在Beepi网站以及eBay Motors等其他汽车交易网站上发布出售信息。

汽车卖出之后,Beepi会安排过户,将汽车交付给新任车主。Beepi不收取固定费用,而是按照销售额向买方收取提成。

Beepi公司CEO亚历杭德罗•雷斯尼克拒绝向《财富》杂志披露具体收入数据,但他表示,从2014年12月到2015年12月,该公司的收入涨幅超过1000%。

Beepi面临eBay Motors和Carmax等汽车交易网站的激烈竞争,这两家网站经营二手车交易业务的时间更长。此外,它的竞争对手还包括其他刚刚起步的二手车初创公司,如Shift和Carvana等。

《华尔街日报》引用雷斯尼克的话称,Beepi在去年5月份开始进行“规模庞大的”新一轮融资。他在文章中表示,Beepi将在新一轮融资中募集约3亿美元,有传言称该公司的估值将从2014年的2亿美元提高到20亿美元。

但雷斯尼克对《财富》杂志解释说,很可惜,在寻找投资者的过程中,融资市场却开始陷入“混乱”。Beepi并未实现之前设定的3亿美元融资目标,而是从上汽和其他投资者获得了7000万美元。对于最新一轮融资对该公司的估值,雷斯尼克拒绝置评。此轮融资过后,Beepi获得的投资总额达到1.5亿美元。

上汽集团已经在科技初创公司进行了7笔投资。上汽高级投资总监阿尼什•帕特尔表示,上汽希望投资一家美国的二手车公司,并一直在寻找“能够改变二手车市场模式的新生力量。”雷尼斯克补充说,尽管Beepi目前仅在美国销售二手车,但它迟早会进入中国市场。

中国二手车销售增长迅速。据中国汽车流通协会提供的数据,2015年,中国二手车交易额预计翻了一番,达到110亿美元。

谈到这笔投资时,雷斯尼克声称:“在我们看来,这是一张信任票。”Foundation Capital、Sherpa Ventures和红点投资也参与了此轮融资。(财富中文网)

译者:刘进龙/汪皓

审校:任文科

China’s SAIC Motor Corporation backed used car startup Beepi.

Online marketplaces for used cars have been in a renaissance over the last few years with a host of new classified auto sites popping up and grabbing venture capital dollars. One of these startups is Beepi, a nearly two-year-old startup that wants to grab a piece of the $106 billion dollar used car industry.

Recently, Beepi revealed that it raised $70 million in new funding in late 2015 led by China’s largest domestic automaker, SAIC Motor Corporation. SAIC makes and sells passenger and commercial vehicles in China as well as auto parts and engines. Outside of manufacturing, the company also provides services including logistics and auto financing.

Instead of merely charging a fee for listings, Beepi visits a seller’s home to inspect the car and certify that its meets certain criteria. Cars must have less than 60,000 miles, be less than six years old, and have had no more than three owners. The startup then helps buyers to set a price and then lists the car for them on Beepi’s site along with on other car sales sites like eBay Motors.

After the car is sold, Beepi arranges for the transfer of title and delivers the car to its new owner. Beepi doesn’t charge a flat fee, but instead takes a cut on sales from buyers.

Beepi CEO Ale Resnik declined to reveal exact revenue numbers to Fortune, but said revenue grew over 1000% from December 2014 to December 2015.

Beepi faces challenges from rival car sites like eBay Motors and Carmax, both of which have longer track records in used car sales. It also competes with fellow fledgling used car startups including Shift and Carvana.

Beepi began raising a “monster” new round in May, the Wall Street Journal reported, citing Resnick. He said in the article that the company was raising around $300 million in new funding at a rumored $2 billion valuation, up from a previous valuation of $200 million in 2014.

Unfortunately, explained Resnick to Fortune, in the midst of trying to find investors, the fundraising market became embroiled in “turmoil.” Instead of the $300 million initially targeted, Beepi raised $70 million from SAIC and other investors. Resnick declined to comment about the company’s valuation in its latest round. The funding brings Beepi’s total investment to $150 million.

SAIC, which has made seven investments in technology startups, wanted to back a used car company in the U.S. and was looking for a “fresh take on how to change the used car model,” according to Anish Patel, a senior investment director at the company. Resnik added that while Beepi only sells cars in the U.S., China could be a future area of expansion.

Used car sales are a fast growing segment in China. According to China’s Automotive Dealers Association, used car sales were expected to double in volume to $11 billion in 2015.

“For us, this was a vote of confidence,” Resnik said about the investment. Foundation Capital, Sherpa Ventures, and Redpoint Ventures also participated in the round.

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