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假如穆斯克、贝佐斯等最成功的创业者上创业真人秀,下场会是这样的

Joshua Brown 2015年03月18日

假如近代史上最成功的一些企业家,在创业之初向真人秀节目《创智赢家》的评委们推介自身项目,会得到怎样的答复?

    杰夫•贝佐斯(亚马逊创始人)

    我想向各位介绍亚马逊网站,我认为它将成为全球最大的零售商。我叫杰夫•贝佐斯,我想以50万美元的价格,转让我们公司5%的股份,希望各位评委投资。

    洛瑞•格雷纳:50万美元不是个小数目,你们公司的利润状况如何?

    目前还没有盈利。我更愿意谈谈我们公司的营收。

    洛瑞•格雷纳:可以,但只要愿意以最低的价格进行销售,愿意赔钱赚吆喝,谁都可以获得大量营收。

    是的,我就是打算这么干。我们每月将售出价值数十亿美元的商品。至于利润嘛,以后会有的。

    芭芭拉•柯克兰:“以后”是什么时候?

    未来18年,我们都将持续亏损。但在此期间,我们一定会增加令人激动的新服务。

    马克•库班:你不怕钱会花光?

    不怕。投资者将继续给我们钱,因为我们将不断发展,销售额将持续增长。我们的竞争对手——那些得实际赚取利润的企业将破产,而我们的规模将越来越大。

    洛瑞•格雷纳:杰夫,我倒认为你发现了资本主义的精髓所在。之前为什么没有人像你这样干呢?

    因为我这是一家互联网公司,其规则与其他企业不同。其他企业的评判标准并不适用于我们公司。

    马克•库班:事实上,我认为你这个项目说不定能行。

    我提到无人机了没?

    戴蒙德•约翰:我需要看到些证据,才能相信融资的机器会像你想象的那样,一直运转下去,永不停息。因此,我不会投资你的项目。

    Jeff Bezos

    I’d like to introduce you to Amazon.com, which I think will be the largest retailer in the world. My name is Jeff Bezos and I’m asking the Sharks to back my company with $500,000 for a 5% stake.

    Lori Greiner: That’s sounds like a lot of money, what do your profit margins look like?

    There aren’t any. I would prefer to talk about revenue.

    Lori Greiner: Okay but anyone can generate a lot of revenue if they’re willing to be the lowest-price seller and generate a lot of losses.

    Right, well that’s what I’m going to do. We’ll sell billions of dollars worth of merchandise every month. Profits will come later.

    Barbara Corcoran: When is later?

    We’ll still be generating losses 18 years down the road. But we’ll be sure to add new services along the way that people will be excited about.

    Mark Cuban: But aren’t you worried about running out of money?

    No. Investors will keep giving us money because we’ll keep growing and showing increased sales. Other retailers we compete with who have to actually earn profits will go out of business and we’ll keep getting bigger.

    Lori Greiner: Jeff, I actually think you’ve just discovered the holy grail of capitalism. Why hasn’t anyone else ever done this?

    Because this is an Internet company, and the rules are different. The standards by which other businesses are judged won’t apply to me.

    Mark Cuban: Actually, I kind of think this could work.

    Did I mention drones?

    Daymond John: I need to see some proof that an eternal funding machine like this can last as long as you think it could. So for that reason, I’m out.

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