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一位女CEO眼中的达沃斯:为何商界高管仍趋之若鹜

当巴里•拉弗蒂第一次出席达沃斯世界经济论坛时,许多人告诉她,这是一场商业马拉松,活动从早到晚不断,非常考验毅力。但在这位凯旋公关北美区CEO看来,世界上没有哪个地方能像达沃斯论坛一样,让你获得那么多的全球商业信息。

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    由于参会的女性非常少,达沃斯世界经济论坛遭受了不少指责,你认为这些批评公正吗?

    在我看来,要想让女性在大企业中位于顶层,并参加像世界经济论坛这样的会议,是个宏观上的商业挑战。我们很难去责怪论坛本身,但这场活动已经成为一个晴雨表,从中可以看出商界、政界和非政府组织的女性高管表现如何。它能让我们适时关注女性高管的数量,并看看她们干得如何。

    要想让更多的女性参加达沃斯论坛,你觉得我们能做的首要工作是什么?

    企业必须认识到谁代表它们去参会。我想他们在决定参会人选时,并没有考虑性别因素。我们要从不同的角度来看待这件事。如果明天你去采访十位首席执行官,问他们是怎样选人的,他们可能并不像我们这样,把这场活动当成两性平等的晴雨表。性别平等应该成为一个两性话题。不过,让女性参加达沃斯论坛并拥有这些机会,同样也很重要。(财富中文网)

    译者:甘晓丹

    审校:任文科

    Do you think the World Economic Forum gets unfairly blamed for the low number of women at Davos?

    To me, it is a macroeconomic business challenge to get women into the top positions at the top corporations that go to meetings like the World Economic Fortum. It is hard to blame the forum, but the event has become a bit of barometer of how women are doing in top roles in corporations, politics and NGOs. It is a moment in time when we can count the number of women and see how we are doing.

    What do you think is the No. 1 thing we can do to get more women into Davos?

    Companies have to be cognizant of who they send. I don’t think when they think about their individual delegations they are necessarily thinking about gender. It is a different lens to put it though. If you asked 10 CEOs tomorrow how they choose, they probably don’t see the event as the same barometer for gender parity that we do. Gender parity needs to becomes a female and a male issue. It is just as important for women to [go to Davos] and have these opportunities as well.

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